The document provides guidance on speechwriting and public speaking. It discusses researching the audience and speaker, laying the foundation with clear objectives and strategy, and crafting the speech with attention to nuances like personal pronouns and varied sentence structure. Visual aids are addressed, noting their ability to increase retention when coupled with an oral presentation. Nonverbal communication, different speaking formats, pitch letters, and an assignment are also covered at a high level.

1. PUBLIC RELATIONS 370 February 28, 2011

2. LET ’S TALK SPEECHWRITING