December 2016 Brand Book

2. We create innovative brand
experiences of any scale. Our team
of experts in Retail & Product design,
Styling, Shopper Marketing and
Retail Operations, live and breathe
Interior Design and Branding.
WHO WE ARE

3. Prospace Design Studios is a specialist retail design firm. We’re focused and passionate on the
delivery of fresh relevant and engaging shopper experiences that first and foremost deliver
commercially driven value to our clients.
Our team of experts recognize that change is the only
constant in Retail. At Prospace Design Studios, we work
to create that change. With offices across the Asia Pacific
Region, and a multi national team and experience working
across all continents we bring decades of experience to
deliver on a range of multi faceted retail experience.
As a global studio, 2015 see’s Prospace Design celebrate
over 20 years delivering on creative projects for our clients.
We love brands.
We specialize in articulating your brand in a physical
space through a strategic approach touching all of your
customers senses. We immerse ourselves in the brands
strategy in order to tailor excellent customer experiences
that yield greater commercial leverage.
Our approach to design is connected. We are all human
and our designs create environments that touch all of your
customers senses. Our global team comes from varied
backgrounds and design disciplines, which together allow
us to create tactile and enduring spaces for your brand to
be experienced.
Our Design Process works through the following areas, to
create a holistic approach to the projects deliverables -
Insights + Trends
Brand
Environments
Digital
Design
Deliver
We continue to work on a portfolio of projects that vary
in scale and purpose. Building a diverse understanding
of differing retail landscapes, forms the basis for our
understanding of your needs.
WHAT WE DO

4. Prospace Design Studios loves
collaborating - we work with our
clients to fill the gaps in their
business. Our suite of services range
from site selection and development
strategy to interior design and visual
merchandising.
PRODUCTS AND SERVICES

5. Capsule Emporium
Melbourne
Brand is an integral component in everything
we create – be it a product presentation,
spatial design or master-planning exercise. We
see someone’s personal brand as integral as
the brand a range is manufactured under.
With this approach our goal is always to
extract the dna of that brand and articulate
it into a physical space, allowing you, the
customer or employee to physically touch and
feel the brand.
In doing this, we immerse ourselves in the
brands strategy to ensure we are aligned in
our thinking and where possible stretch that
thinking to consider ways of evolving, growing
or completely breaking the mould of what has
come before.
Our designs take us from small intimate
boutique spaces, through to large format
buildings, functional workplaces with varied
bespoke product design along the way.
A relentless goal of delivering spaces that add
to the life of those that use them drives our
team to continually explore the edges of what
is considered normal.
INTERIOR DESIGN
PRODUCTS AND SERVICES
Opposite: L-R >
The world’s first Zoo York store, Emporium Melbourne.
BC by Beach Culture, Crown Resort, Melbourne.
Billabong Flagship store, Sydney Arcade.

6. Retail is a delicate balance of function and
form, with specific needs found in few other
interior spaces.
Working with our clients to build solid
foundations from the outset, we define the
brands emotional fingerprint - which provides
us with a filter for all design decisions, whilst
understanding their business operationally
and how product is received, merchandised
and sold, allow us to deliver informed and
functional stores.
Prospace Design has been involved in the
delivery of retail spaces for over 20 years and
over this time has developed significant assets
and an understanding of what makes a retail
environment profitable as well as enduring.
Our teams experience helping brands to
develop a strategic approach to site selection
and managed portfolio growth, deliver
on real tangible engagement with their
customer and pushing the envelope to help
stand out amongst a busy and crowded mall
environment, really compliments our design
skills and delivers added value when it comes
to embarking on a new retail location.
RETAIL
PRODUCTS AND SERVICES
Mr SImple
Indooroopilly
3D visuals created for projects: clockwise from top >
Mr Simple, Queensland.
Nixon HO, Queensland.
Nixon Retail, Victoria.
Basement HQ, NSW.

7. Prospace Design has built specialized
capability in the manufacture and supply
of interior joinery, furniture (both retail &
commercial) fixtures and soft furnishings,
through our office in Xiamen, China.
From a beginning in search for supply across
our own projects we have developed low,
medium and large scale supply solutions for
a range of materials and products, that drive
real commercial efficiencies into a large single
or multiple site projects.
Integral to all interior projects, the quality and
delivery of bespoke joinery requires a closely
integrated process with both the design and
build of a space, which is where our project
teams expertise help deliver components to
compliment local supply through to complete
interior solutions.
PROCUREMENT
Xiamen,
China
PRODUCTS AND SERVICES

8. OUR CLIENTS
We take pride in working with brands
that embrace their customers. We also
really like working with brands that know
their product and know how to trade.
From one off boutiques to global
brands, our mission remains the same
- and that is to extract the essence
of the brand from those closest to it
and deliver on experiences that help
customers touch and feel every aspect
of the brand.
With a complimentary mix of skills at
Prospace, our goal is to integrate into
our clients businesses and fill the gaps
that they may have or compliment their
resources either in region or across
regions to ensure the best possible
result is achieved every time.
Spanning industries, we see the
sales process to be something that
doesn’t differ. Customer Service and
the experience that goes with that is
continuous and although the product
changes, regardless of whether its Beer
in a Brewery setting, Boardshorts in an
urban surf shop of residential property in
a sales suite - we deliver with passion.

9. CLIENT SERVICES
Fixture production
and Q/C
Budgeting and financial
planning
Initial site assesment and
project management and
delivery
Store opening, events,
merchandising
IMPLEMENTATION TEAM
AUSTRALIA CHINA AND NEW ZEALAND
Design
Our team of experts in interior design, retail,
graphic design and operations will deliver on all
facets of your project.
Interiors
Retail
Operations
Graphics Digital
Project Management
Our team of project managers have decades
of experience, not only delivering stores on
budget and on time, but in providing engineered
solutions for fixture design and sourcing, locally
or off-shore, along with being able to provide
visual merchandising expertise and store
opening events management.
Fixture productionBudgeting and financialInitial site assesment and
Emma
Murray
Adam
Conners
Dean
McPhee
Jasper
Zheng
Client Partners
Your main point of contact at Prospace Design
Studios. As leaders in design, retail operations,
strategy and marketing, your client partner will
work with you through every stage of a project
to realise your vision.
Dan
Eagles
Ben
Perman
Jonothan
Russell
Richard
Stanton

10. Strategise
SubmitTender
FullConcept
Delivery
Construction
Design
Documentation
Start > Finish >
FinalContracts
Material
Development
PostOpening
Review
Concept Design
Tender Management
Client Review
On-site Execution/
Management
Full Store and Detail
Documentation
Store Opening
Support
Client Review
Tender Review
Our design and projects teams overlap where
necessary on projects to help our clients find
the best sites, financially plan projects to ensure
the best commercial results.
DESIGN PROCESS
Strategic TenderDocumentation Execution

11. THE TEAM DIRECTORS
Dan Eagles Australia
Dan specialises in retail and retail operations, with over 20
years of experience articulating brands within a retail space
both in Australia and Asia. Prior to Prospace Dan was driving
branded retail development for Billabong (GSM Group) as
their Retail Creative Director.
Prior to setting up the the Austalian studio of Prospace in
Sydney, Dan delivered in excess of 500 retail projects over 20
years, including the design and delivery of the largest board
sports store in Australia, Kirra Surf.
When he’s not in the office Dan can be found around water or
snow, or hanging out with his wife and young family.
Dan’s view of retail has been simple from the day he first
started working in store, it should be fun and all about people,
the customer and the staff on the floor.
Jonathon Russell China
Jonathan joined Prospace after a career in general
management most notably within one of the world’s largest
dairy companies, Fonterra and at one of the most famous ad
agencies, Saatchi + Saatchi. He has worked extensively with
retailers from supermarket chains to fashion outlets and is
passionate about the world of retail.
He has extensive knowledge of shopper marketing best
practice and is passionate about rewarding shoppers with
great retail experiences and ensuring retail is an immersive
brand experience.
Jonathan is currently in charge of our Asia office and has
been tasked with developing growth in this region and
facilitating the smooth interface between our clients and the
manufacturing and procurement out of China.

12. THE TEAM AUSTRALIA
Lars’ background has seen him work with some of the worlds leading
design agencies in London, Singapore and Australia. Working across
interior design and architecture Lars’ focus is on delivering fully immersive
experiential retail, exhibition and commercial spaces that elevate a brands
identity or in store experience.
Lars’s strategic approach working with our design team and directly with
our clients helps form a compelling customer journey through a space,
that creates a lasting impression encouraging brand loyalty and increasing
customer spend.
Whilst Lars is highly creative leading conceptual designs on many of
our projects he also has a strong focus on designing through detail and
delivering practical solutions that are not only on brand but can be built on
budget.
An articulate thinker and communicator, Lars gets the best out of clients
ideas, bringing their visions to life with engaging and immersive design.
Rachael brings a background covering retail, hospitality, leisure and
residential design, to the team. A highly gifted interior designer that
balances creative thinking with practical processes that are high on
detail.
With a strong technical knowledge Rachael works directly with our clients
to not only offer great creative and detail design but to also problem
solve in order to deliver the final product on site.
A strong communicator Rachael organises workflow in the studio,
managing clients and designers. Rachael delivers end to end design
work that is realised for some of our highest profile brands.
Ben is the Design Director of the team in our Australian studio, specialising in
Interiors and Architecture delivering creative solutions for some of the worlds
leading brands. With expertise spanning across the fields of retail, food and
beverage, workspace, shopping centre and resort design, Ben looks to inspire
change by forming fresh ideas that challenge conventional design thinking.
Coming from the UK Ben has worked across agencies in London delivering
award winning design with large format retail and leisure projects for Global
Asset Managers such as Lendlease, Henderson Global, Hammerson, and Savills
across England, Spain, France, Switzerland and Germany.
Ben’s extensive knowledge in the complexities of large format design have
lead for him to move to Australia to work within the Westfield Design and
Construction team before joining Prospace, leading designers working
across several new award winning shopping centre and leisure developments
throughout the country.
Ben’s intuitive sense of brand has seen him work with leading global fashion,
sports retail and automotive brands to develop engaging new design concepts
that have been delivered in all corners of the globe.
Ben Perman Design Director Lars Wijers Senior Designer Rachael Testi Interior Designer
Rosalie Vella Interior Designer
Ian Dallimore Interior Designer
Tess Pollock Interior Designer
Michael Kelly Project and Production
Manager
Ignacia Ramirez Interior Designer
Taya Brooks Interior Designer
Emma Murray Office Manager
Dan Wilson Interior Designer

13. THE TEAM CHINA
Richard Stanton Design Lead China
Richard specalises in designing new and unique retail
concepts for global brands. Throughout Richard’s career he
has delivered exciting concepts that are not only on brand but
also commercially viable.
Richard has worked in some of the biggest Architecture
practices throughout the world. Starting at the famous
Richard Rodgers Partnership in London, where he worked on
the design of the iconic Millenium Dome in London.
Richard has obtained various retail design awards throughout
his career along with a Gold pin in the New Zealand Best
Design Awards. Having worked in a number of vastly different
countries and cultures Richard brings holistic design expertise
to the Prospace team and for our clients in New Zealand and
China.
Anita Liu Designer
Anita specializes in brand experience and retail environment
design. Anita has a strategic approach, and is very passionate
about creating value through design.
Anita commits to applying a deep understanding of user
centred methods in order to inform her spatial designs. Anita
is proud of her ability to bridge the gap in communication
between our Chinese and Western teams.
Anita’s creative and analytical thinking have seen her work
directly with clients in creating well defined brand stories
within engaging spatial design.
Key Yu Graphic Designer
Keyu specializes in retail environment and micro architectural
design. Keyu’s experience spans retail, interior design, and
architecture with expertise in residential and office design also.
Keyu is a maker, he is meticulous with detailing and as such
seeks to deliver beautifully detailed fixtures and spaces that not
only provide engineered solutions to our clients but beautiful
commercial driven design.

14. “Prospace have directly
supported more than 220
retail projects, across 6 unique
concepts, in no less than 8 Asian
markets for the Billabong Group.
This has been an invaluable
contribution to the groups brand
stable and market position.”
Phil Nicolle, Group GM Asia

15. BILLABONG
PACIFIC FAIR
PORTFOLIO
Prospace were engaged to collaborate
with Billabong on developing the
Generation 3 store concept in
December 2015. The first flagship site
at Pacific Fair shopping centre saw
an approach that delivers a minimal
aesthetic with a simple but strong
materials palette consisting of concrete,
brick, timber and steel finishes.
The shopfront design evolves the
previous brand concept delivering
painted black timber boards clad to the
fascia, window surrounds and bulkhead
to create a strong framing device for
the interior finishes and importantly the
product within the store.
A new hero video wall creates a feature
at the back of the space and allows for
the customer to be immersed in brand
culture and an action sports lifestyle in
the store. The application of the muted
materials palette throughout the rest of
the store allows for strong architectural
forms to be defined, whilst ensuring
brand imagery and product feature
as the hero and don’t compete with a
space that is heavy on texture.
The Pacific Fair store has become the
platform for the Generation 3 concept to
be delivered globally with stores in Israel
and Asia already being designed using
this new concept.

17. MIRVAC SALES BOUTIQUE
PAVILLIONS SALES BOUTIQUE
PORTFOLIO
Prospace were engaged late 2015 to
design Mirvac’s largest residential sales
boutique in Australia. The team worked
with a brief to deliver ‘Everyday Luxury’ in
an interior space that spoke both about
the personality of the development
itself whilst delivering Mirvac’s consistent
brand values in a physical space through
sharp interior and joinery details and a
carefully selected materials palette.
The space reflected the interior and
exterior of the residential development
through the use of planting, a feature
tree in the centre of the space and
bespoke designed joinery, seating and
tables.

19. BURLEIGH BREWING
BURLEIGH HEADS, QLD
PORTFOLIO
Prospace were approached to design
the new home for Burleigh Brewing
Co. A beer brewing company that is
an institution in Burleigh on the Gold
Coast. Our team took on an ambitious
project to design a building that housed
the brewing facility, a new bar and
offices all under one very large roof!
Prospace designed, and managed
the build of the space that opened
early March 2016. The design of the
interior and exterior focused on a
simple materials palette that balanced
industrial with rustic finishes, with the use
of concrete, timber and fibre cement
cladding. Lighting inside and out played
a big part in setting the right tone, and
a bar made from cast concrete slabs,
pressed in timber, with a hot rolled steel
top provides a striking feature in the
space.
It was a privilege to work with such a
fantastic client and deliver the vision
for their new larger space that critically
needed to remain rooted in authenticity
and community and portray the
company’s brand values of ‘Balance,
Character and Soul’.

21. MR SIMPLE
PACIFIC FAIR
PORTFOLIO
A second store for Mr Simple, this time
at the newly opened extension to Pacific
Fair on the Gold Coast, Queensland.
The brief from the client this time was to
deliver a Palm Springs inspired store that
aligned with the location of the mall by
the coast.
We designed a store that was intended
to effortlessly stand out from the crowd.
The shopfront entirely in white, rendered
to deliver texture and emphasise the
architectural form of the bulkhead and
portal certainly turns head in the mall.
The interior takes inspiration from
Californian hotels such as Ace Hotel with
slatted screens that double up as feature
walls for product and VM display. The
minimal colour and materials palette
allow the brands strong merchandising
style take the lead in the space.

23. TONY BIANCO
PACIFIC FAIR
PORTFOLIO
Prospace recently designed and
managed the build of the new Tony
Bianco store at Pacific Fair on the Gold
Coast. Continuing our relationship with
Australia’s leading designer of women’s
fashion footwear.
Our client allowed us to really take the
design concept to the next level with
this store.
As such our team designed a space
that exudes the same luxury as Tony
Bianco’s product, by delivering a high
level of detail through joinery design,
lighting and interior features such as the
rear illuminated mirror at the back of
the store along with luxurious travertine
clad columns and plinths. The evolution
of the store concept is an exciting step
for Tony Bianco that we look forward to
developing in future stores.

25. MIRVAC SALES BOUTIQUE
THE FINERY SALES BOUTIQUE
PORTFOLIO
The Finery Sales boutique located in
Mirvac’s then head office cafe needed to
deliver on all of the key elements of the
development in Waterloo, Sydney, whilst
also allowing for the cafe to function
as normal, day to day. Our design
importantly needed to integrate in to
the space creating key touch points that
spoke to the material finishes and joinery
elements of the Finery Development.
We delivered a space that included
newly designed joinery to hold
styling elements and content on the
development itself, along with a new
model table, newly sourced furniture
pieces throughout, along with new
cladding and upholstery to existing
furniture to elevate its appearance.
A timber frame wall with graphics,
lighting and new signage creates a
strong feature in the space that ensures it
is unmistakably on brand with the Finery
Development. Overall new wall finishes,
new floor finishes, joinery elements and
soft furnishings completely transformed
the existing space, not only in to a sales
suite that suited the identity of the
Waterloo Development but also in to a
cafe that was elevated and reinvigorated.

27. Mr Simple is a gentlemen’s outfitter for all
occasions with stores throughtout Australia
and New Zealand. The brand approached
Prospace Design Studios to design and
build their latest flagship store in Brisbane
at Indooroopilly. Mr Simple were not
interested in blending in with the crowd
with their store design, and our design
team produced a completely unique design
for the mall that otherwise predominantly
features full height glazed shopfronts.
The shopfront from full height timber slats
creates a dynamic and compelling beginning
to the journey in to this new store that
features steel and timber custom joinery
for fixtures and merchandising displays
throughout. Needless to say the store
which recently opened at the beginning of
October 2014, is generating quite a buzz.
MR SIMPLE
INDOOROOPILLY, BRISBANE, AUSTRALIA
PORTFOLIO
The elegant timber slat shopfront for Mr Simple creates a
dynamic entry in to the store, which is big on scale.

28. The monolithic concrete look counter sits in front of a wall that features a
continuation of the timber slat design language from the shopfront.

29. Following an extensive exploration of the
brand and the delivery of a new design
concept, the first store to have this applied
was South Yarra. With a dominant shell to
work with, the store required simplification
and some warmth in the finishes palette.
Solid Iron Bark feature plinths, that were
backlit and underlit against a minimal
white wall, provide the true contrast of
textures in this space, whilst the cement
feature displays, ornate leather screens
and plush ottomans complete the story.
The goal was to take the existing Tony Bianco
design and push it into the future. Make it feel
like the product was sitting in Soho or the
Meat Packing District of NYC. All feedback to
date is that the new design brings the quality
of the store in line with the quality of the
product and creates an amazing platform for
the next generation of Tony Bianco stores.
TONY BIANCO
CHAPEL STREET, MELBOURNE, AUSTRALIA
PORTFOLIO
Varying height concrete look plinths stand in front of leather strap screens to deliver
a luxurious but raw aesthetic within the Tony Bianco Chapel Street store.

30. Concrete look plinths sit on top of elegant steel frames, a design language
that is carried through to shelving units and wall fixtures and is intended
to further play on the balance between raw and luxurious materials.

31. “ Prospace has significantly
improved the customers
perceived value and position
of our brand! ”
Anthony Bianco

32. Prospace delivered Nixon’s new concept
flagship store in Australia at Chadstone
shopping centre in Melbourne. Working with the
brand’s UK, U.S and Australia teams, Prospace
provided engineered solutions for a host of new
concept features and fixtures. Prospace were
instrumental in the detail design delivery of the
store, managing the build on site through to
completion and opening.
PORTFOLIO
NIXON HORIZON LINE CONCEPT
CHADSTONE, AUSTRALIA
The simple, minimalist open featre display is an industry first, creating interaction
the moment the customer walks in the door.

34. The customer journey is no longer
linear, the experience must change
with it...

35. AU & NZ
Suite 7, 13-29 Nichols St, Surry Hills, NSW 2010
p. +61 2 9332 2558
CN
No. 171, Xiang Dian Li, Hu Li District, Xiamen, China
p. +86 592 506 2356
ProspaceDesign.com.au