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Investor Presentation.pptx
1. The
Problem.
Few Options for Digital Assets & Influencer
Marketing
Investors want to spend their crypto profits but do not want to lose their
gains by having to convert to cash. They seek outlets and opportunities to
make the most of the earnings they have made without losing it.
Travelers want to travel in style and replicate the elegant experiences they
have seen in the media but do not have the knowledge, resources or
networks to pull it off in a cost effective and secure manner.
Luxury resorts and hotels all over the world have been struggling to keep their
occupancy at sustainable levels after the impact of Covid-19 on the travel industry.
They are aggressively seeking solutions to bring visitors back to their locations and
eyeballs on their products & services.
Marketing in the luxury travel space is generic and indistinguishable. The same
recycled concepts, sounds and images are used to market travel all across the
industry and brands and destinations have become identical to one another in
the eyes of the consumer.
Travelers are Not Well Connected
Low Off-Season Occupancy
No Real Identity in Travel Marketing
2. The
Solution.
An elevated luxury travel platform for the modern connoisseur
offering a series of highly-curated travel experiences, a uniquely
refined network of global concierges and a vision that can only be
told by our brand of storytellers.
FOMO
3. The
Platform.
An elevated luxury travel platform.
Discounted Luxury Travel
Book luxury travel experiences at exclusively
discounted rates that have been passed forward to us
from our partners..
Membership for Worldwide VIP Services
The Global Concierge Service offered to members
provides access to VIP services not available on any
other travel platform on the market today.
Travel Education from Travel Influencers
In depth advice, tips and guides from travel
influencers and experts around the world pertaining
to your desired location with an open discussion
forum.
Influencer Marketing + Content Creator Program
Ability for brands to easily connect with influencers
& content creators for new channel of marketing.
4. Target Audience
Our Three Targets
Direct Consumers Travel Industry Vendors Resorts & Hospitality Groups
(Brands)
2 3
1
5. Our
Modern
Connoisseurs.
The Modern Entrepeuvestor
The modern entrepreneur and investor has embraced technology and the
emerging digital financial systems. They expect elevated products and services
that accommodate their modern demands and understand their continuously
evolving and versatile lifestyle.
The young professional couple loves to step away from work to seek adventure
and style. With no dependents behind them they share an appetite for luxury,
culture and the nuisances that set them apart from others.
The aspiring socialite is career oriented, driven and highly ambitious. They expect
luxury and relish in the belief that life is better amongst friends. Feeling special
makes them glow and a curated experience is their standard.
Work hard play hard is their motto and these young professionals want to be
recognized and rewarded for their driven attitudes. They love to entertain clients,
spend time with coworkers and expand their network on business trips. When
travelling for pleasure, they bring their groups together for elevated experiences.
The Young Professional Couple
The Aspiring Socialites
The Weekday Warriors
An elevated luxury travel platform
for the modern connoisseur.
Our Target Consumers
Have High Incomes
Travel Often
Desire Luxury
Want Elevated Experiences
Love to Feel Special
7. Our
Experiences. The FOMO team travels to the most exclusive and luxurious resorts around the
globe to create one-of-a-kind content for brands.
We then leverage our relationship with these brands to gain exclusive rates to offer
on our platform.
The content we produce are used to run large campaigns to bring attention to the
experiences we are offering on our platform.
Additionally, we leverage listings available through other whole API providers to
provide the best offers to our consumers.
Booking commissions generated from businesses via wholesale API
providers and directly from our platform nets us a 5-25% commission.
offering a series of highly-curated
travel experiences.
8. Marketing Process
Fly out to
shoot
content
4K Video Reels
Influencer
Shots
Drone
Footage
Elegant
Commercials
Amenity
Photo Reel
Trade content for
low commission
prices at resort
Aim for 20-25%
Offer exclusive
rate on FOMO
platform
Always lower
rate than other
platforms
All
accommodations paid
for by resort
Use content
to direct
traffic to our
platform
Attract Interest from New Resorts & Hotels
Contract
Signed
Run Large AD
Campaigns with
content
Hotels & Resorts are charged for our content as well as an agreement for lower rates. Hotels & Resorts
are responsible for team accommodation.
Earn profits from high mark up
rate from the low rates provided
exclusively to FOMO
10. Our
Global
Concierges. Police & Security
Ourmemberswant to feel safeandimportant. Our memberswant to travelcomfortablyandwithout delay.
Event, Dining & Nightlife Planner Personal Assistants
Chauffeur Fleet
Ourmemberswant to haveunforgettable memories. Our membersvaluetheirtime.
• Police Escorts to and from the Airport - members will be able to cut through traffic
dense areas and secure immediate access to their destinations.
• Private Security Personnel - Members can feel safe knowing that we can arrange for a
private security personnel team to accompany them as they travel.
• Private Drivers - Our global concierge team will arrange for private drivers to take our
members to each of their desired destinations.
• A private driver will be assigned to each member at the time of booking and will be
available to them for the entirety of their stay.
• Hospitality Industry - Our goal is to build relationships with the hospitality industries in
each destination to ensure that our members receive seamless and personalized
service.
• Event Planners - Whether it’s a night out with friends; morning brunch or a special
event like an engagement, honeymoon, birthday or anniversary - our planners will
ensure that members are connected to the highest standard of hospitality.
that might come up on a trip. Our assistants are there to anticipate needs including
providing SIM cards, communicating with airlines & hotels, on-call translation and
running general errands.
• Shopping Experts - Forgotten your go to product in your travel cosmetic case? What
about an evening dress for the theatre or a last-minute gift to bring to a special event
or dinner? Shoppingprowess is a skill our assistants are proud of.
a uniquely
refined network of global concierges for our members.
11. Approach Our approach to successfully building the Global
Concierge service is to create strong partnerships with
local companies and offer strong incentives for our
employees.
Assembling Team Employee Training Create Communication
Lines
Checks and Compliance
Hire Chauffer Company &
Security Teams
Hospitality Partnerships
Create personal relationships
with owners of hospitality
venues in area
Negotiate a partnership that
meets our demands and is cost
effective
Create internal auditing
system to continuously
improve & expand
Hire passionate and
dedicated team and provide
benefits package for
employees.
Train employees to meet luxury
standard and instill company
values
Set up backend communication
portal required to communicate
with FOMO members and
concierge team.
12. Our
Storytellers.
A network with a global reach.
Influencer marketing works. Our storytellers are travel influencers and content
creators who already have a following and a strong narrative. Storytellers can
now get paid each time a follower books a destination or experience shown on
their page. This allows us to utilize the already existing network of established
travel influencers.
A story only we can tell.
Our unique vision enables us to produce thrilling and stunning content that
creates a sense of urgency and excitement that is second to none. Our lifestyle is
a brand that our customers are seeking to experience and our elevated content
stays with our audience.
Content Creation & Influencer Partnerships for Brands
Brands can source for content creation services with our storytellers where it will
cost them anywhere from $15,000 - $30,000 per campaign trip.
A vision that can only be told by our
brand of storytellers.
13. Marketing Strategies There are many variations of passages of Lorem
Ipsum available, but the majority
Brand reaches out to
FOMO for a collaboration
FOMO assigns the right
influencer (storyteller) to
the project based on
proximity & followers.
Influencer is sent to resort
or hotel and shoots
content (accommodations
covered by brand).
Influencer provides
content to FOMO and
posts on their social with
unique FOMO promo code
01
02
03
04
FOMO provides content to
Brand and receives
exclusive rate.
There are many variations
of passages of
FOMO runs
campaigns using
content.
FOMO pays out any
commissions earned
from influencers
promo code.
05
08
06
07
Marketing
Strategy
16. Marketing KPIS There are many variations of passages of Lorem
Ipsum available, but the majority
Good Idea Makes Everything is Better
60+
Resorts
$250k
Presale Revenue
35M
Followers
1 Billion
Impressions
Billion
1
Million
35 60+ $250k
3 month sales
17. Projected Revenue
Details Month 1 Month 6 Month 12
$ 20,000
B2C Sales (Maldives
Resorts)
$ 500,000 $ 799,000
B2C Sales (Thailand
Resorts)
$ 10,000 $ 60,000 $ 400,000
B2C Sales (Indonesia
Resorts)
$ 5,000 $ 12,000 $ 40,000
B2C Sales (Bahama
Resorts)
$ 000.XX $ 2,500 $ 45,000
B2C Sales (Greece
Resorts)
$ 000.XX $ 13,000 $ 50,000
B2C Sales (Vietnam
Resorts)
$ 000.XX $ 20,000 $ 40,000
B2B Travel Sales $ 000.XX $ 150,000 $ 1,500,000
Booking Engine GDS/API $ 000.XX $ 100,000 $ 700,000
Resort Marketing
Campaigns
$ 25,000 $ 150,000 $ 250,000
$8.9 B
Total
SOM
The serviceable obtainable market
(SOM) for B2B & B2C travel package
sales through the platform is $8.9
billion.
Our full revenue model is presented in our business
plan.
18. Total Available Market
(TAM)
Serviceable Available
Market (SAM)
Serviceable Obtainable
Market (SOM)
$595.8 billion in
2020 at a rate of -
20.0%
$8.9 billion
$89 billion
Market Opportunity
The global online travel agent market reached a value of
nearly $744.7 billion in 2019, having increased at a compound
annual growth rate (CAGR) of 7.9% since 2015. The market
declined from $744.7 billion in 2019 to $595.8 billion in 2020
at a rate of -20.0% due to the pandemic.
Revenue opportunity from B2C and B2B travel package
sales through the platform
Current focus on marketing campaign partnerships and
exclusive luxury travel packages and establishing our
exclusive members club.
19. Competitive Positioning
Differentiators
Luxury
Budget
Dynamic Content
Focused
Basic
Marketing
• Unique and exclusive relationships with resorts and brands.
• Experience in creating viral marketing campaigns that have reached
millions.
• Influencer marketing approach.
• Focused on luxury market and specialized services.
• Strong local network in each destination through government bodies
and hospitality groups.
• High emphasis on personal relationships with consumers.
20. Roadmap
Accelerate Platform Build
• Hire Operations &
Engineering
• Connect booking platform
APIs (~200k hotels)
Redefine Brand
• Hire PR & Branding Team
• Social Media Management
Accelerate Platform Build
Launch Platform
• Hire team to build hub of
local partners & advice
• Increase content marketing
& paid ad campaigns
2022
• Increase operations HC
• Develop larger partnerships
Increase booking offerings
significantly
• Hire teams and launch strict training
program
• Build relationships with hospitality
industry in each city
2023
Increase Booking Offerings
2024
Launch Global Concierge Service
Launch Membership
• Invest in PR, branding, and marketing
• Redesign landing page
Strengthen content/influencer
marketing capabilities
Strengthen Membership Benefits
Develop larger global
partnerships and sponsorships
Launch global NFT Membership
Campaign
Expand Influencer Marketing
program
Develop luxury property program