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Goal of this session
Understanding of UI/UX concepts – Workshop Strategies
UI & UX… How are they different?
Demystifying User Interface & User Experience
The Wheel of User Centricity
Core Phases of a UI/UX Project
The Mind of a User
Understanding Users on a Deeper Level
Low & High Fidelity Wireframes
Visualizing the puzzle pieces
User Definition… UD
UI & UX Core Questions, Red Flags, Validation
How are they using it, and in what context
Metrics and Analytics
Validation of assumptions
The word chunking - famous 1956 paper by George A. Miller
The Magical Number Seven, Plus or Minus Two: Some Limits on our Capacity for Processing Information
“Whenever I think of something but
can't think of what it was I was
thinking of, I can't stop thinking until
I think I'm thinking of it again. I think
I think too much.”
― — Criss Jami, Killosophy
UI Centric Questions
• What is the average duration of time a typical
user will be interacting with the application?
• What kind of devices will the user be
handling, while interacting with the
• What other applications does a typical user
interact with on a daily basis?
• If a user cannot find a piece of content will
they perform searches to find it?
• When was the last time this system or
application was updated on a major scale?
• If a user gets confused who will they contact?
Emotional or Experience
• What is something that would make you angry
or upset if the interface didn’t do it well?
• What is something that this interface needs to
do that would make you happy?
• Which images do you like below?
• Are you someone that is on the go… all the
• Are you fairly stationary through out the day?
• What is your favorite saying or quote?
• Who is your favorite character from a movie?
• What is the average age of a typical user,
are they male or female?
• How computer savvy is a typical user?
• What does a typical user of this application
do for a living?
AGE: 20 - 65
NAME: Office Workers
OCCUPATION: General Office
This group is not very technically
savvy, and has mid-level motivations.
They are online using the application
all day. The use search heavily, and
quickly to get upset if something
doesn’t come back in results.
They are not typically mobile, and
have larger resolution desktop
Hard Time With
There is no
Gold at the end of
Patients Of A
Turns into WWF
Wrestler in 2min
Doesn’t really care
Has inner goals
Life Cycle of a
• User Adaptability, User Need
Fulfillment and Business Goals drive
what UI Pattern can be used
• Some UI Patterns are not
compatible with other patterns
• Some UI Patterns work better than
other patterns in certain situations
Popular UI Patterns
Jumping in hierarchy
Back to Top
Horizontal Dropdown Menu
Vertical Dropdown Menu
Phase 1• Workshop
• Collaborative User Discussion
• SUS – System User Survey
• User Definition Questions
• Stakeholder Interviews
• Who are they?
• What are their needs?
• What would they like to see different?
• User Centric Data Documentation
• Validate team assumptions
• Visualize user interactions or workflows