My talk and workshop on how to use UX frameworks in your startup. Taking inspiration from my own PhD research and the EPUI methodology I now try to adapt to startups and especially the Lean process.

1. UX for #startups
UX framework that works :)
Damjan Obal / @damjanobal / @edgartells
about.me/damjanobal

2. I’m Damjan. A UX dude with a PhD.

3. 1. Work with people, not against them
2. Introducing UX from the ground up
3. Goal Driven
4. Decide fast
5. Generate many options
6. Delivery, not deliverables
7. Validate hypothesis - go for wins
8. Good Design today is better than great design tomorrow
Damjan's
Guerilla UX Manifest*
* Proudly stolen and modified from the amazing Bowles & Box.

4. Word of advice. Do research. Today.
Graph - why research? Cost of change.

5. EPUI - methodology to integrate users in the interaction design process (Obal, 2013)

6. Explore
Quantitative - do your homework on the competition
Passive ethnography
Shadowing, Fly-on-the-wall
Be a ninja, not a voyeur.

7. photo lego

8. Observe
Explore the broader context
(How does it all fit together? What channels, touch points...?)
Look for challenges
Discover "hacks" and shortcuts
Consider edge cases and extreme users

10. Observe. More.
Active ethnography
Contextual Inquiry (Show & Tell) (Beyer & Holzblatt)

11. photo - slepi v galeriji

13. Interviewing 101
Plan Ahead
Interview where the interaction happens
Ask open-ended questions (look for HOW & WHY)
Avoid fixed set of questions
Avoid leading questions
(esp. what's wrong with your existing product or Do you like our idea?)
Focus on goals instead of tasks
Encourage storytelling!
Ask for Show & Tell (people love it!)
Master your small talk & improvise

14. Make sense of “Explore”
Brainstorming & Bodystorming
Brainwritting
Affinity Diagrams / mapping
!
(with your whole team)

15. Photo - affinity map

16. Participate
v1.0 You participate
!
Be the user. 1st hand experience.
Master and apprentice (Contextual Inquiry cntnd)
!
_Play in_ - let your users "play"

18. Participate
Mobile ethnography: User diaries. Frustration diary.
Cultural probes.
!
Platform for collaboration / communication
(eg. FB, G+)
!
Group show & tell - let them bring their diaries and
talk about it

20. Participate
Future workshop - also could be critical design.
Let your users go wild. Don't constrain them!
Topic: the problem you identified
!
Co-design / Participatory design
Only here you start designing your actual product

24. Understand
Personas and Scenarios
User Journeys - more crucial than personas
!
My fav: Experience maps
Touchpoints where user interacts with your service/product
!
! Know your touch points - They are NOT Channels or medium

28. Understand
Paper prototype - team creates it first
Quick usability study with users
(Show & share the prototypes)

30. Integrate
“Congrats. Your users are ready to design with you.”
!
Participatory design workshops
Process: Sketch / Build / Measure / Prioritise

31. Sketch / Build
Paper / lo-fi prototypes
Hi-fi - data-populized prototypes ASAP

33. Measure
Heuristics are your friends
- Pervasive IA (Resmini & Rosati)
- IA heuristic (Abby Covert & The Understanding)
- Nielsen/Norman (Oldie but goodie)
!

35. Prioritise
Card Sorting
Affinity Diagrams

36. Play IN / Play OUT
Always keep your participating users in the loop -
give them an intro as well as an epilog
!
Users co-owning your product = fans for life
!
Also look: Gamestorming cheat sheet
(a selection by Brynn Evans)

37. Gorenje - happy
people

38. Case named Edgar

39. Case named Edgar

45. UX does not end with the product launch.
It's an ongoing process to make people happy.
Damjan Obal / @damjanobal / @edgartells
about.me/damjanobal