The document discusses the importance of having a strong product story and highlights key aspects of an effective story such as being honest, authentic, consistent, quirky, responsive, and explaining the why. It suggests learning from Iceland's approach and notes that the goal is to transform customers from helpless to heroes through the story.

1. should you care
about your
PRODUCT story?
March, 19th 2015 // @DamjanObal

2. visuals by @gretzki

3. the power of stories.
and why you should care.
visuals by @gretzki

4. the power of stories.
and why you should care.
Let’s all learn
something from
Iceland.

5. HONEST.

7. authentic &
Consistent.

9. quirky.

11. RESPONSIVE.

13. WHY.

15. OUR veRY OWN
SECRET SAUCE.

16. Honest.
Authentic.
consistent.
Quirky.
Responsive.
the why!

17. Your job is to
transform me from a
helpless little hobbit…

18. into a badass hero.

19. Yes?
@damjanobal