Information for small business owners and brands looking for digital marketing trends in 2016. This presentation includes information about USA and Thailand statistics.
2. INTRO
DAMALI
DIGITAL MARKETING
STRATEGIST
ANAYLTICS
DIGITAL STRATEGY
SEO
CONTENT CURATOR
GROWTH HACKING
12 years of experience working in Marketing, Sales and Public Relations, in various industries. I’ve
learned to work strategically and use cost effective marketing strategies that are geared towards
increasing brand awareness thus driving sales. I hold a Master’s in Business Degree from NYU in
Integrated Marketing
Today I will be discussing some important marketing tips and trends you need to pay attention to for
your business or brand .
AFFILATE MARKETING
3. WALK SPRINT RUN
Perfect for Start-
ups or Small
Businesses
looking to Set-up
Accounts and
Grow Followers.
The Most
Aggressive
Package to
Generate Leads,
Improve Search
Rankings and
Traffic
The Best Option for
Building Exposure.
Social Marketing
Package for
Growing Business
www.damalilelie.com
5. GOALS
The ultimate goal of marketing is to create a campaign that ends in a sale.
You want to make your business money.
Let’s start off by understanding your consumer and how can you help to
motivate an action at each stage of the buying process.
1. Problem/ Need
2. Information Search
3. Compare
4. Purchase decision
6. INTERNET
How did people first learn about
a product?
https://www.consumerbarometer.com/en/graph-
builder/?question=V1&filter=country:united_states,thailand
7. INTERNET
How do people use the Internet
to help make their purchase
decision?
https://www.consumerbarometer.com/en/graph-
builder/?question=V1&filter=country:united_states,thailand
8. WEBSITE AUDIT
Product/ service offerings, prices clearly stated
Q&A section
Staff background
Mobile Friendly
Directions/ Contact
Testimonials/ Reviews
Site Map
H1 and H2 Descriptive Headers with Keywords
10. “The secret to successful communication is about saying the right
thing in the right way, in the right place and moment. However, the
opportunities to do it right (and wrong) increase dramatically in the
more complex and individualistic world.
- Sue Elms, EVP/Head of Global Brands, Millward Brown
11. CONTENT MARKETING
Publishing fresh relevant content on a regular basis. It boosts brand
awareness and builds trust. You want your customer to take action,
producing content guides consumers through the buyer’s journey of
awareness, evaluation and ultimately a purchase.
Content marketing means consistently creating and distributing
information that is valuable and relevant to those people within your
target audience
12.
13.
14. CALENDARS
Content calendars are essential for
successfully planning content for
blog, social media accounts and
website.
• Organize thoughts
• Plan ahead
• Strategize themes
• Hashtags
• Keywords
• Track holidays & promotions
• Watch trends
Free Download: http://offers.hubspot.com/blog-editorial-calendar
15. Content Done Well Birch Box- Posts several short and to-the-
point articles each day
#EEEEEATS- @Infatuation, a restaurant
review site created a hashtag for foodies.
16. KEYS TO CONTENT
Look at the data, which posts received the highest likes, retweets, views.
Understand what your audience is responding to.
Keep your tone of voice consistent in each post across platforms. Is
your brand fun and romantic or serious and dramatic? Also tell your
brands story, why are you passionate about this product or service.
Get creative! How will you make your
message stand out from the clutter. Ask
questions, use info- graphics, videos and
editorial images.
Consistency is very important. Create a
content calendar for each platform
outlining the theme, message, image,
and links with times and dates.
18. Multi-Product Ads &
Dynamic ADs
Multi Product ads allow
you to advertise several
items in a stream at once.
Dynamic Ads have
recently been launched
that allow you to upload
your online product feed
so that it connects to your
ad account. You create
one ad and FB does the
rest.
19. FACEBOOK: Lead
Generation &Targeting
Lead Generation is a great low
cost way to gather emails.
Offer something that is valuable
and can grow lifetime value of
customers.
Think of e-books, look books, or
blog article.
The form pre-populates the
customers information so it is
easier to gather personal
information. Upcoming Birthday
Targeting for next 7
days. Wish them a
happy birthday and give
them a discount. –
2,700% ROI
20. VIDEO FACTS
01 02 03
04 92% of mobile video consumers
share videos with others,
according to Invodo.4
05 46% of users take some sort of
action after viewing a video ad,
according to Online publishers
association5
06 By 2017, video will account for 69%
of all consumer internet traffic,
according to Cisco.6
According to a report published
by Forrester, including video in an
email leads to a 200-300%
increase in click-through rate 1
If an image is worth 1,000 words,
Forrester researcher Dr. James
McQuivey estimates that one
minute of video is equal to 1.8
million words. 2
According to Online Publishers
Association, 80% of users recall a
video ad they viewed in the past
30 days. 3
Source:http://www.insivia.com/50-must-know-stats-about-video-
marketing-2016/#sthash.nWldzw1l.dpuf
21. YouTube in Thailand
True View is the best bet for paid video marketing on YouTube.
Look for people on YouTube that have their own channel and can
become collaborators, then support with paid advertising.
Source: http://syndacast.com/info graphic-online-
marketing-Thailand-the-state-of-social-media/:
22. VIDEO
Small brands may feel
like video is too
expensive.
Yet it can be an
inexpensive way to
showcase your
business.
If you have a camera
phone, you can shoot a
video, just a few
minutes about what
makes your brand
unique.
Source:https://vimeo.com/154903595
23. VIDEO TIPS
Highlight problem solving and providing new information
Host videos on your own domain, if not you are giving away credit.
Remember keywords in titles and descriptions. Use tag to be found on search results.
Video length should be longer enough to engage and deliver the message- 3 minutes or less.
Source:http://blog.hubspot.com/marketing/
25. MOBILE
Source:http://blog.hubspot.com/marketing/
Is Your Website Mobile-Friendly?
Take the Mobile- Friendly Test
A mobile-friendly website has become a critical part of
having an online presence.
• Simplify Design
• Don’t use Flash
• Don’t use pop-ups
• Design for fat fingers and
movement
28. HACKS
TIP 1 : CRM
TIP 2 :
#FOLLOWFORF
OLLOW
TIP 3 :
TRIGGERS
STEP 4 : ADS
STEP 5 : Social
Proof
Automate: add a drip-
campaign to remarket
each user after a sign up.
Welcome them and
encourage to make the
first purchase.
Follow back all new
followers. Un-follow
anyone who doesn’t
follow back within 3
days.
Add email triggers to
encourage other behaviors
-Abandoned Cart
Reminders
-Get Feedback on the
success of the product or
service
Invest in Social Media Ads
Strategically after posts are
tested with organic results
Add social proof to your
website, in the form of
reviews and testimonies-
let them know their friends
like it.
29. STEPS
PATIENCE PERSEVERANCE INTUITION UX CONNECT
01
02
03
04
05
Growing a successful
strategy takes time,
cultivating a message and
listening is a developed skill
Be diligent about checking
data, responding to
comments, and testing
methods
Make sure your customer
has the best possible buying
experience. 5 clicks from
home page to check out.
Listen to your gut,
understand what you want
for your brand. Take
chances.
Digital Marketing is not a
science the best results
come from trial and effort.
Try new things and
constantly create new and
engaging content.
30. KEYS TO SUCCESS
SUCCESS
TEAM
PLANBUDGET
Use calendars to plan
events, promotions and
content.
Spend money to make
money but do it wisely.
Spend on PR Firms,
Trade Shows, & Nice
Packaging
If you are not a natural writer, hire
one. Invest in people that
understand your brand’s message
and can creatively convey it.
Have a great team!
31. I’LL BE ANSWERING QUESTIONS NOW
Q A&
THANKS FOR LISTENING
Q & A SESSION
This is Marketing small and medium businesses. This is for brands that have begun to market their business using great product images, they have optimized their website and tried Facebook ads. But what now, you are not seeing the traffic you want and your engagement on posts have dropped. This is marketing 201 rethinking strategy for success. after marketing 101.
Introduction: I started working with brands by L'Oreal and Fox network doing sales and advertising and marketing but then my focus shifted sure it's small businesses what I was seeing was just because you knew how to bake it cupcake doesn't mean you know how to market your business and I found a lot of business were struggling because they were unable to navigate the marketing landscaped so my but my passion became helping small businesses and brands market their business successfully to go exposure that's growing sales and I am doing his presentation so that I can impart on you some of the information and techniques and trends that are coming up for 2016 that will help your business grow. Just arriving at Bangkok I’ve met a lot of people working on brands and looking for insights into marketing.
I worked at L’oreal USA the #1 beauty company in the world and I guarentee that the strategy I am recommending can be used with small business as well.
Walk- Social Media Marketing - Perfect for Start-ups or Small Businesses looking to Set-up Accounts and Grow Followers.
Sprint- The Most Aggressive Package to Generate Leads, Improve Search Rankings and Traffic
Run- The Best Option for Building Exposure. Social Marketing Package for Growing Businesses
Who has a business here?
??? USA and Thailand
??? USA and Thailand
Let’s make sure your sending your customers to an optimized website.
Content marketing: content marketing has been growing since people realize that content introduces the public to their particular brand or product and so what I found is that there's been a greater demand for the skill of producing quality content everyone doesn't have the time to develop a strategy or a theme or find the right photo to go along with the content that they're putting out there and so but it's possible to be done. You have to pay attention to how you strategize your content it's not enough to just put information out there and put ideas out there and not have a strategy to back it up you want to follow through with a message that correlates with your brand and represent your brand.
The market place is very cluttered, it’s not enough to through our information and hope it sticks. It need to be strategic otherwise you are adding the problem.
Content strategy
Finding the right platform
Infatuation leverages their customers photos to give shout out to their followers and repost on their own page. By giving credit to the their followers and creating food collages.
What type of content are you using for your business
Infatuation leverages their customers photos to give shout out to their followers and repost on their own page. By giving credit to the their followers and creating food collages.
What
Tone of Voice
you can create one ad. Facebook will then automatically pull relevant product ID, name, description, landing page URL, image URL and availability from your product catalog feed to fill out the content for that ad.
Lead generation and Facebook ads need to be a part of a larger strategy. What will you do next after you receive the email address. Begin your welcome cycle campaign.
Targeting ads can also be useful for newly engaged: wedding, event space or party planners & Anniversary within 30 days for jewelry, flowers, vacation companies.
What does this all mean? You need to produce video content for your brand. YouTube, Periscope, Facebook Live, Instagram.
YouTube in ThailandThere are total of 7,822 million total unique visitors per month and 2,144,000 average daily visitors. A single visitor visits around 16.6 times per month and the duration per visit is 17.3 minutes.
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With powerful phones in our pockets, we do more than just check the time, text a spouse, or catch up with friends. We turn to our phones with intent and expect brands to deliver immediate answers. It’s in these I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments that decisions are made and preferences are shaped. In many countries, including the U.S., more Google searches take place on mobile devices than on computers. 1
CRM: Customer relation management
Growth marketing is this hot phrase that it means how to gain more followers and more leads for your business and I personally believe that marketing has to be a strategic process it's about developing relationships and cultivating those relationships but at times brands and businesses become stress to grow their following exponentially in a short period of time and so there's a couple of tips that you can do to grow your followers especially when it means how to do how do you interact with your customer once you get there email what happens the right after they make that first purchase what happens after they make that download or they contact you or they just visit your website you've got this opportunity because you see that there are some interest in your brand at this time what's the next step that you should do to make sure that that there is some follow-up to have an additional sale or to stay connected and develop the relationship further with this potential customer so here's some tips and tricks and techniques that you can put into place a lot of them are automated so once you set them up you don't have to think about them anymore and it will work for you and not take a lot of time and effort to get done.
Growth takes time but there are some steps you can follow.
In conclusion: in order for you to successfully market your business doesn't’t require a huge budget but it does take strategy and planning. With the right team and the right tools in place you can get your product in right place at the right time.