An idea for Ford and how they can move towards marketing in the social media world and how they can be better than their competitors.

1. Digital Market Strategy

2. Big Idea
 Viral Video Campaign
 (Social Media Programs)
 Ford Giveaway
 (Free Car, Gas Gift Cards &
More)

3. Target Audience
 Targeting everyone across the world
 Main Focus: 18-35 years old
 (Frequent Social Media Users)

4. Digital Strategy
 Social Media (Facebook,
Snapchat, YouTube, etc)
 Internet marketing, SEO
(Search Engine optimize)
 Mobile Apps

5. Goals
 Our Main Focus:
 Brand Awareness #FordMission
 Winning a new Ford of their
choice
 (1 winner per month)
 Giveaways Weekly

6. Tactics & Strategy
 Partnering with GoPro
 (Using GoPros to promote)
 Reward System
 (Promoting those who draw attention)
 (Staying in touch with winners)
 Following Media Traffic
 (Staying aware as to who is sending the traffic our way to
evaluate the rewards they can receive)

7. Tactics & Strategy
 KPI – Key Performance Indicator
 Measuring Performance is key
 With this promotion, we should see sales increase by 10-
15%.
 Tracking your points
 (Keeping up with your points)

8. Budget
 Balancing out our budget is key to success.
 Based off of our 2014 revenue, we will budget for ¼ of
the companies expenses to help the cost of the digital
strategy.
 Hire fifty employees to help maintain and communicate
with our contestants
 Budgeting the reward system

9. Conclusion
 Understanding our strategy
 Knowing how our target market will have a long impact
on the company
 Maintaining our relationship with our customers
 Social Media is where we need to be

10. Thank You