Presentation on Patient Engagement for the IMTEC conference in Monaco, 2013

1. Patient Expectations, Patient Rights and
Patient Literacy: Managing Risk and
Creating Value
Dale C. Van Demark
+1 202-756-8177
dcvandemark@mwe.com
International Medical Travel Exhibition and Conference, Monaco, 2013
www.mwe.com
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2. The Context
(Hurdles; Helping Hands;
and Everybody Who
Thinks They Know Best)
Private Payers
Managed Care
High Quality
Physicians Accreditation and
Public Certification Orgs
and
Patient
Hospitals Affordable
Medical Care
Administrators Regulators
Government
Payers
Quality and
Service
Friends and Medical Travel Private
Evaluators
Family Facilitators Hospitals
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3. The Patient-Centric Model?
Don’t Bother Me!
Private Payers
Managed Care
High Quality
Physicians Accreditation and
Public Certification Orgs
and
Patient Hospitals Affordable
Medical Care
Administrators Regulators
Government
Payers
Quality and
Service
Friends and Medical Travel Private
Evaluators
Family Facilitators Hospitals
Ignorance is not bliss
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4. Patient Expectation – Informed by Many
Sources
Friends and Family
Local Custom Past Experience
Local Provider “Patients Beyond Borders”
Patient Expectation
Medical Travel Facilitator Provider Statements
Understanding of the Law “The Way it Should Be”
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5. Patient Rights – Overlapping Sources,
Subjects and Jurisdictions
Cross-Border Dynamic
Disclosure; Consent Competence
Privacy Contract
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6. The Risk
 Patient expectation is not met; or bad outcome
 Result:
– Bad publicity
– Legal liability
 With Medical Travel, traditional risk mitigation techniques
may not be available or fall short
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7. Managing Risk, Creating Value: The
Making of the Literate Patient
The Literate Patient
Communicate
Communicate
Communicate
Focus Legal Rights:
• Waivers
• Medical Travel Insurance
• Highest Privacy and Consent Standards
Define Expectations:
• Packaging
• Social Media
• Third Party Evaluators
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8. The Patient-Centric Model
Navigate, Interact and
Define the Pathway
Private Payers
Managed Care
Physicians Accreditation and
The Public High Quality
Certification Orgs
Literate Hospitals and
Patient Affordable
Administrators Regulators Medical Care
Government
Payers
Quality and Private
Service Hospitals
Friends and Medical Travel Evaluators
Family Facilitators
www.mwe.com 8

9. Patient Expectations, Patient Rights and Patient
Literacy: Managing Risk and Creating Value
Dale C. Van Demark
McDermott Will & Emery LLP
The McDermott Building
500 North Capitol Street, NW
Washington, DC 20001, USA
+1 202-756-8177
dcvandemark@mwe.com
www.mwe.com 9

10. Patient Expectations, Patient Rights and Patient
Literacy: Managing Risk and Creating Value
Dale C. Van Demark
McDermott Will & Emery LLP
The McDermott Building
500 North Capitol Street, NW
Washington, DC 20001, USA
+1 202-756-8177
dcvandemark@mwe.com
www.mwe.com 9