Most sellers are accidental linkedin users - they fell upon it ... they did not plan to be on LinkedIn. As a result they often dont set them up for sales success. Here are three LinkedIn ideas to help you position yourself better in the world of your sales target .. which may lead to more sales opportunities!

1. LinkedIn for Sales
3 Tips to help you attract more potential customers on LinkedIn

2. David Malone
Trainer| Speaker | Consultant
www.evolve.ie

3. Most sellersMost sellersMost sellersMost sellers
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LinkedInLinkedInLinkedInLinkedIn
users ….users ….users ….users ….
… they hear… they hear… they hear… they hear
about itabout itabout itabout it ––––thenthenthenthen
joined up!joined up!joined up!joined up!

4. Often sellers don’t think about how they
want to use LinkedIn to help them sell …..
.. They just experiment

5. For sure theyFor sure theyFor sure theyFor sure they
will usewill usewill usewill use
LinkedIn toLinkedIn toLinkedIn toLinkedIn to
research salesresearch salesresearch salesresearch sales
targets!targets!targets!targets!

6. Sometimes sellers think they can use Linked for direct marketing purposes …
but ‘cold calling via LinkedIn’ can get you into trouble both with the people you
target and LinkedIn!

7. It might be
time to stop
skimming at
LinkedIn’s
surface and
work out what
you want to
use it for!

8. To attract customers on
LinkedIn need to seeseeseesee the
world and position yourself
& your company offering
from their perspective
Think!

9. Buyers use LinkedIn for many
parts of the buying process …..
1. To do research and become better educated on product.
2. To search for potential suppliers using their industry
terminology.
3. To get recommendations on potential suppliers
4. To get evidence of supplier being relevant to their vertical
TIP 1: You need to align your profile with what
your market is looking for … don’t just post your
CV and expect results?

10. Here’s how ….
. Ask yourself –
“What areas of expertise do you want to
be found for on LinkedIn?”

12. TIP 2: - Sit down with your sales
team and decide what are the
Job titles
Key words
Phrases
Industry terms
…..that your sales
targets use when
searching for your
area of expertise

13. For example
David Malone
Training Consultant | B2B Sales Coach | Keynote Speaker |
LinkedIn for Sales | Inside Sales| Influencing Skills | AA-ISP
Ireland
Professional Training & Coaching
3. Consider dropping your job title into your extended
summary
ie.linkedin.com/in/davemalonesalescoach/en
1. Use some of the key words
your sales target will use to
search for your expertise in your
headline summary
2. Change your LinkedIn public
URL to reflect both your name
and your expertise

14. Idea!
Consider sharing your expertise via
blogs, articles & white papers.

15. But what type of
content will my
target market be
interested in finding
on my LinkedIn
profile?

16. Be relevant to their sector (Target market)
Be current
Avoid being advertorial or self serving
SHOW YOUR EXPERTISE, EXPERIENCE AND INSIGHT!
Be ‘littered’ with key words topical with their industry challenges
Be practical it must have take away action points
Be factually correct
Keep it short!Keep it short!Keep it short!Keep it short!
Be approved by your organisation before you publish!
Have a call to action to allow them get in touch with you.
Your Content needs to ……..
Tip 3

17. and remember
“Day by day, you become what you do”
!
www.evolve.ie
davemaloneinsidesalescoach