Application store optimization factors and mobile application review factors

1. Boost up your application rank

2. What to do when you make you
app?
How to find users, followers, get positive reviews, stand
out in relation to the others?

3.  There are 2 ways:
 Application Store optimization
 Marketing optimization (just pay someone to do it
instead of you).

4. Two type of application users
 Paid and
 Real users.

5. Application store optimization
(ASO)

6. What is ASO?
 ASO is set of activities to get higher rank of your app in
app store’s search results, whether is it APP store (iOS)
or Google Play (Android).

7. To help users access and meet your application, you need
to optimize some of its elements like:
 application name,
 description,
 keywords, etc.
ASO covers all elements.

8. Google Play vs App Store
 Compared to the App store, Google Play market have
considerably faster process of application update.
Keywords in the description can help in Google Play
optimization, while on APP store it is not taken into
account.

9. App Downloads

10. Why is ASO important?
 if your application is free, ASO will increase
the download – 100 to 800 per day,
 improves search discovery,
 increase in revenues from
downloads – If your application
is payable on download (from 1$ to 500$).

11. If you are individual developer, then these figures are
very good start. Number of available Android apps
(this figure varies from day to day).

12. Keywords
 This is very important.
 The first step you need to do is to look what are people
looking for in your area.
 For that you can use Google Adwords Keyword
Tool. This tool will show you which keywords people
search - both on the Internet and on the application
markets.

13.  For example, if you have application about abs
exercises, you would like to know is more searched
phrase “Abs exercises” or maybe “Exercises for abs”. In
addition, Google’s Keyword Tool can be useful if you
want to see what type of application users are typically
looking for. If there is keyword that users are quite a
lot looking for, and there is a little competition, there
you can search your chance. Besides, what kind of
keywords are searched, you can look at the market
application.

14. Name of application
Based on keyword search and results, you need to define
your mobile application name. Relevance is very
important.

15. Name of developer
For better optimization it is recommended tying the
name of developer to the name of application. If you
have an application “Abs exercises”, and you put your
publisher name as “Crunches Dev”, you will be ranked
and for the “Abs” and for the “Crunches”.

16. Application icon
 Icon does not affect the ranking of your application.
But, icon is very important, because this is first visual
thing that user see when they meet with your
application. The first impression is very important, so
make sure that if you know yourself to design a logo,
do it, or you can hire someone to do that for you. You
can use App icon Maker (for iOS) to make app icons.

17. Screenshots / Videos
 This type of additional free promotion can only
contribute to a better positioning of your application.
 ASO is very important if you want to make you
application stand out from competition, like in
websites. You need just a little of your time and will, so
do not let your quality product remain unnoticed in
the market.

18. Mobile application review factors
 Competition on every market is thick. Such a situation
occurs on the mobile application market. Today, there
are more than 2 millions mobile applications.
 How to make you app stand out in relation to the
others? You can do that by gaining many app reports
– reviews from users.
 But, It will furthermore take a lot more than simply
just receiving app rating to help create
a prosperous product in the marketplace.

19. Factors
 There are usually 4 factors which must be taken into
consideration, related to your application rating:
 Star rating,
 Extra positive ratings and reviews,
 Advertising,
 Brand.

20. Star rating
 The higher rating you have (from 1 to 5) the greater is
the chance that your application will be downloaded.
In addition, the negative mobile
appliaction reviews via users usually
result in a important drop.

21. Extra positive ratings and reviews
 Only from receiving extra positive form ratings
and reviews, your app will probably increase it’s
position on app store ranking and will contribute to
your overall rating.

22. Advertising
 Any advertising is good advertising .
 App ratings along with reviews no matter whether
they good or bad provide the beneficial
insight at how app users watch, download,
like or dislike your application.

23. Brand
 As your mobile application benefits extra positive
reports, it will help you to create a brand of their name on
the market. You will gain many based on a good review of
your app, and they will be more likely interested to
download more application from you that other developer.


24. Don’t give up
 At the start, getting the review will be difficult.
When your launch your app, you can
find no stories and potential new users for you app.
 You can try one of this two ways:
 Submit you mobile app to review sites and blogs. It’s free
but however, there may be not any guarantee.
 Pay for application review. This way will cost you money.

25.  Remember, any advertising is good advertising. You
will need to be persistent and patient to make you
mobile application sucessfull, because competition is
fierce.