Local marketing automation helps national brands to make use of data and automation to implement on behalf of their local affiliates utilizing zone-specific content to

1. Why Should Brands Invest In Marketing Automation Software?
Local marketing automation helps national brands to make use of data and automation to implement on behalf of
their local affiliates utilizing zone-specific content to reach prospects in an organized and timely manner with the
correct brand message. Rather than depending on your local marketers and other affiliates to understand the
difficulties that are involved in expanding market channels it is better to use the simple way and offer contextually
important content and geo-targeted marketing.
Importance of local marketing automation
Local marketing automation helps you to reach your prospects closer to the point of purchase. Furthermore, the
modern day consumer purchase behavior has changed where the local web is being used more easily and multiple
media kinds are being incorporated in a general decision making process. Other benefits include the following:
It allows national brands to maintain their control longer in the sales and communication processes
Eradicates reliance on local partners and affiliates
Helps you to take your national marketing expertise and localize it
Helps you to reach various local markets with lesser efforts as implementing one campaign
Enables you to attain better insights into local markets through analytics and enhance national campaign
ROI
Allows you to receive aggregate and time results of local marketing practices
Make use of local analytics to recognize the in-market trends and enhance national campaign practices
Service providers of lead generation solutions have come up with marketing automation software that helps you
to provide an easy and powerful use of the platform in order to manage the lead database. If you want to
consolidate all your leads from various sources then the software makes it easy for you to view every lead that
comes from your website, email campaigns, marketing campaign from fills, social media and also from the offline
leads in a single dashboard. The software also provides you actionable intelligence from company information to
decision maker contact data. In addition to that you also have data on buying intent that is derived from browsing
behavior that makes it simple for you to act on your leads.
Advanced marketing automation software offers seamless integration with the sales CRM system that in turn
ensures a smooth conversion of leads from marketing to sales. Furthermore, the software also helps you to
distinguish between high-intent; ready to buy leads from the low-intent “just looking for information” leads. You
can use it to score, prioritize and qualify leads so that your sales team can also focus on the “higher quality” leads
to a quicker sale.
Read more on - Lead Management software, social media campaigns, Lead Nurturing