As of January 2014, 74% of online adults use social networking sites. As of September 2014, 71% of online adults are using Facebook, with only 28% using LinkedIn. Is this the optimal mix for the advancement of your career? Are you presenting your best image for potential business partners or recruiters?
In the social networking & your career session, we will
review social media trends as it relates to business;
review what it means to use social media to develop & promote your brand; and review the Dos and Don’ts of leveraging social media for career development
3. What Are We Talking About?
Networking
• Connect
• Link
• Interact with other
people to exchange
information and
develop contacts,
especially to further
one's career
Social Networking
• Use of websites &
applications to
interact with other
users or find people
with similar interests
to oneself
4. A Better Definition
Creating honest, authentic relationships through
better access to information, which is the product
of technological advances unlike
any in human history.
Your customers are already online. They’re
researching you just as much— if not more—than
you’re researching them. They’re showing up at
your door better educated and informed than ever
before— and you need to be ready to meet, greet
and connect at a new level.
5. Percentage of US Adults with Social
Media Accounts
W Social
Media
73%
W/O
Social
Media
27%
6.
7.
8. Employers Using or Plan to Use Social
Media for Recruiting
http://www.job-hunt.org/social-networking/social-media.shtml
9. Bad Behavior has Consequences
• 55% of recruiters have reconsidered
candidates
0
10
20
30
40
50
60
Photos Alcohol/Drugs Badmouthing
PercentageofRecruiters
Top Negative Behaviors that make Recruiters
Reconsider Candidates
10. Your Social Media Has a Wealth
of Information
• How well you do communicate?
• What is your work history & education levels?
• What is your industry knowledge?
• What are your thoughts/actions towards
alcohol & other illegal substances?
• How well do you control your temper?
• Are you prone to verbal outbursts (profanity)?
• How do you spend your non-work time?
http://www.job-hunt.org/social-networking/social-media.shtml
11. Social Gone Wrong
Justine Sacco
• Public relations chief
• Traveling home to Africa
• Tweeted “Going to Africa.
Hope I don’t get AIDS. Just
kidding. I’m white!”
• 1000s of retweets &
trending hashtags
Elizabeth Lauten
18. Two Specific Stories of Success
• Coordinate DoMore24
campaign for non-profit
organization
• Solely social outreach
• One month consistent
focus & outreach
• 64% were first time
contributors
• 108% increase in donor
contributions
• Recently started
running full-time
consulting company
– Husband & wife team
• Did outreach to our
network - ~900 people
• 68% recipients took
action
19. Four Steps to Get Started
1.Define a plan
2. Create complete profiles
3. Establish a content calendar
4. Commit to engaging with
network
20. Useful Tools
Tool Examples
Personal search Google
LinkedIn Advanced
Alerts Google
Content
syndication/aggregation
Flipboard, Hubspot, Feedly
Scheduling/monitoring Tweetdeck, Hootsuite
Monitoring Klout, Hootsuite, Social
Mention, LinkedIn SSI
21. Do
• Cultivate your online
presence
• Use a professional photo
• Customize where
applicable
• Be generous – give to get
• Know what you are asking
for
• Share interesting news
and useful insights
• Ask questions
• Research
• Keep in touch
• Google yourself
• Use appropriate language
• Check your privacy
settings
• Untag yourself from bad
photos
22. Don’t
• Just talk about yourself
• Be generic
• Ignore privacy settings
• Accept everyone
• Badmouth past employers, coworkers or
customers
• Over-share or plagiarize
• Over use hashtags
23. 10 Things You Can Do to Lose
Trust
1. Not searchable
2. Bad reputation
3. Demonstrations
4. Bad
website/profile
5. Lack of proof
6. Public relations
7. Networking
8. Associations
9. Content
10.Consistency
24. Contact Info
Dagny Evans
Digital Ambit
dagny@digitalambit.com
dagny@dagnyevans.com
@dagnyevans
@digitalambit
http://www.slideshare.net/DagnyEvans/congressman-beyers-womens-economic-conference-using-social-networking-for-your-career
Notas do Editor
Join the Social Sales Revolution – PGI ebook
http://www.forbes.com/sites/85broads/2013/11/21/dont-let-social-media-derail-your-career-use-it-to-attract-potential-employers/
50% - inappropriate photos
48% - drugs/alcohol
33% - badmouthing former employer or boss
Fast food workers – compromising orders
Teachers – inappropriate off-hours behavior
Elizabeth Lauten - Congressional staffer
Communications director
Facebook message to President Obama’s daughters regarding their lack of respect, and dress attire at WH turkey pardon
Where do you want establish your presence? (hint: LinkedIn is not negotiable)
How frequently and what content will you share?
Likes are lightest interaction
Thoughtful feedback/comments better
Creating original or sharing interesting content most engaged