Presentation about "Numbat - Tracking Buzz and Sentiment for Second Screens" delivered by Textalytics/Daedalus at the ACM TVX 2014 conference (Newcastle, UK) Textalytics is now MeaningCloud http://www.meaningcloud.com/

1. Tracking Buzz and Sentiment
for Second Screens
Newcastle upon Tyne, 25th - 27th June, 2014
Carlos Abad Sánchez
Daedalus
ACM International Conference
on Interactive Experiences
for Television and Online Video
#tvx2014

2. Textalytics – Meaning as a Service
 Social TV
 Viewers
 TV Channels
 Numbat tool
 Elasticsearch
 D3.js
 Textalytics
 Topics extraction
 Sentiment analysis
 Development and future work
Contents
Numbat – Tracking Buzz and Sentiment for Second Screens

3. Textalytics – Meaning as a Service
 Viewers:
 Real time visualizations on twitter conversations
 Overall sentiment of the audience on each player / character
Social TV
Numbat – Tracking Buzz and Sentiment for Second Screens

4. Textalytics – Meaning as a Service
 TV Channels
 Metrics of social audience
 Measure sentiment of the audience on characters
 Browse conversations
Social TV
Numbat – Tracking Buzz and Sentiment for Second Screens

5. Textalytics – Meaning as a Service
Not just TV
Numbat – Tracking Buzz and Sentiment for Second Screens

6. Textalytics – Meaning as a Service
 Numbat tool
 Embeddable widgets for Second
Screen apps, websites…
 Management dashboard for program /
event / character definition
 Twitter streaming tracker which
focus is on these defined entities
 Search engine indexing comments
for real time search, faceting and
aggregating conversations on
entities, time, topics…
Numbat tool
Numbat – Tracking Buzz and Sentiment for Second Screens

7. Textalytics – Meaning as a Service
 Elasticsearch
 Flexible and powerful open source, distributed, real-time search and
analytics engine.
 Used for indexing twitter streams and real time aggregating comments on
different topics, by time or sentiment.
Numbat tool
Numbat – Tracking Buzz and Sentiment for Second Screens

8. Textalytics – Meaning as a Service
 Elasticsearch features
 Real time data and analytics
 Distributed architecture with high availability
 Full text search
 Document oriented (structured JSON) and schema free
 Restful API
 Build on top of apache lucene
Numbat tool
Numbat – Tracking Buzz and Sentiment for Second Screens

9. Textalytics – Meaning as a Service
 Elasticsearch aggregations
 Facets provide a great way to aggregate data within a document set context
Numbat tool
Numbat – Tracking Buzz and Sentiment for Second Screens

10. Textalytics – Meaning as a Service
 Elasticsearch aggregations
 Facets provide a great way to aggregate data within a document set context
 Aggregations allow faceting over facets
 Two types: bucketing or metrics
 Nested, terms, range, histogram, geo distance…
Numbat tool
Numbat – Tracking Buzz and Sentiment for Second Screens

11. Textalytics – Meaning as a Service
 D3.js: Data-Driven Documents
 JavaScript library for manipulating documents based on data.
 HTML, SVG and CSS.
 “D3 allows you to bind arbitrary data to a Document Object Model (DOM),
and then apply data-driven transformations to the document”.
Numbat tool
Numbat – Tracking Buzz and Sentiment for Second Screens

12. Textalytics – Meaning as a Service
 Textalytics: Meaning as a Service
 Monitoring and analysis
 Publishing tools
 Search applications
 Virtual assistants
Complete set of APIs. Easy to learn,
use and integrate.
Textalytics
Numbat – Tracking Buzz and Sentiment for Second Screens

13. Textalytics – Meaning as a Service
 Textalytics: Topics Extraction
 Named entities: people,
organizations, places…
 Concepts: significant
keywords
 Time / Money / Phone
numbers expressions and
alphanumeric patterns
 URIs
 Quotations
 Organize and browse
social conversation by
topic
Textalytics
Numbat – Tracking Buzz and Sentiment for Second Screens

14. Textalytics – Meaning as a Service
 Textalytics: Sentiment Analysis
 Document level classification
 Positive/Negative/Neutral
 Subjective/Objective
 Tailored for short texts
 Handles twitter jargon: RT,
@, #, , spelling errors,
disfluence
 Other features
 Entity level sentiment
 Segment level sentiment
Textalytics
Numbat – Tracking Buzz and Sentiment for Second Screens

15. Textalytics – Meaning as a Service
 External information
 Wikipedia, linked data
 Predefined resources or
entity disambiguation
and linking
 Clustering algorithms
 Spam filtering
Development and future work
Numbat – Tracking Buzz and Sentiment for Second Screens

16. Textalytics – Meaning as a Service
DAEDALUS, S.A.
@numbatSTV
cabad@daedalus.es
info@textalytics.com
info@daedalus.es
http://textalytics.com
http://www.daedalus.es
Numbat – Tracking Buzz and Sentiment for Second Screens
Contact