2. What is Mobile Marketing ?
Mobile marketing is marketing on or with a mobile device, such as a
smart phone. Mobile marketing can provide customers with time and
location sensitive, personalized information that promotes goods,
services and ideas.
4. Present of Mobile Marketing
• Push Notification
• App-based marketing
• In-game mobile marketing
• Mobile web marketing
5. Other ways of Mobile Marketing
• QR codes
• Proximity systems
• Location-based services
• Bluetooth
• Hotspot
6. Mobile Marketing at Optimise
Our advanced mobile tracking technology enables tracking of all activities across
• Mobile browser
• M-commerce sites
• Mobile apps
• All major mobile platforms, including IOS, Android and windows
We use varieties of techniques to provide accurate and reliable mobile tracking, including
IP address match-back (householding) and advertiser ID matching all delivered to our
infrastructure using a simple to integrate SDKs
In addition, our App Download tracking technology enables Advertisers to optimize and
incentivize publishers to drive app downloads.
7. How Tracking Works ?
Click from
web page
User Agent
Check
Is mobile
device ?
Is App
installed ?
Is
deeplinking
provided ?
Open App
using
Deeplinking
Redirect
to web
page
Redirect to
App Store Open
App
Yes Yes Yes
No No No
Install App (in development)
Please note: we are currently not able to deeplink user post-app install; this feature is in development as illustrated in the diagram
8. Type of Mobile Campaigns at Optimise
• Cost-Per-Install (CPI)
• Cost-Per-Acquisition (CPA)
• Cost-Per-Lead (CPL)
9. Benefits of Mobile Marketing
To Advertisers
• Extend your business model into
mobile
• Take advantage of the rapid
growth m-commerce
• Drive greater engagement and
revenue
• Drive traffic from smartphones
and tablets to your m-site and
app
To Publishers
• Choose from a large range of mobile
affiliate campaigns
• Market leading and flexible commissions,
including CPA, CPL and CPI
• Simple, easy to integrate SDKs for all
major mobile platforms
• Tracking of sales, leads and installs across
desktop, mobile site and mobile app
• Real-time tracking and visibility for all
mobile activity
• Optimize your earnings from all mobile
inventory
10. Problems Related to Mobile Marketing
• Privacy Concerns
• For Classes not Masses
• Security Concerns
• Spamming