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Diane danielson social mediasalescycle-dwc_teleclass
1.
Leveraging Social Media: Make
it part of your sales cycle
2.
The Social Media
Sales Cycle
3.
The three big
social networks: The business meeting The reunion/night out The cocktail party 3
4.
The three big
drivers: Blogs SEO Mobile
5.
6.
Google Places= New
Yellow Pages 6
7.
Google Places= New
Yellow Pages
8.
How do search
engines work?
9.
LinkedIn: Your online portfolio
10.
11.
Blogs: The Backbone of
Social Media
12.
Blogs are social
media fodder
13.
Blogs are SEO
friendly • Search engines love: – new content – websites with lots of pages – keywords in titles/links – back links
14.
15.
Keyword Success
16.
How do search
engines work?
17.
Facebook Pages: Give them
something to talk about
18.
19.
20.
Facebook … really? •
700 million people • Easier than blogging • Visual • Free • SEO
21.
The Social Media
Sales Cycle
22.
Twitter: The 24/7/365 Cocktail
Party
23.
Why Twitter? • What
business problems do you need to solve? –Marketing –Networking –Publicity/brand awareness –Crises management –Customer service –Market research –CRM
24.
Generate
25.
Total outreach
26.
Referral generation •
Broaden your reach • Stay top of mind • Online referrals are easy • High tech high touch
27.
Thank you! New Media
Marketing Consulting Email: Diane@DKDnewmedia.com Twitter: @DKDnewmedia http://dkdnewmedia.com
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