The document discusses two methods for engaging readers of email newsletters: Method 1 provides the full content in the newsletter so readers do not need to click through to another site. Method 2 provides just a preview in the newsletter to create curiosity and get readers to click through to the website for more information. There is no right approach, and the best method depends on the individual business goals for the newsletter. The purpose of any newsletter should be to create engagement with readers.

1. Are You Going For the Full
Indulgence or Just the
Aroma?

2. Let’s say you’re at Starbucks.
Starbucks is your favorite place to get
your coffee. Today you decided to
reward yourself and indulge in some
decadent chocolate cake along with
your coffee.

3. So, you order your cake and coffee. You sit
down; take a few sips of your coffee and a
bite of your cake…which is to die for!

4. Just when you
are really
enjoying it,
someone comes
in a ruins your
moment!

5. Unfortunately, email newsletters
can be like that too…

6. You open the
newsletter; you
start reading
about a topic
that’s of great
interest to you.

7. You’re about
100 words into
the newsletter
and suddenly
you can’t read
any more....

8. You have to
click and go to
the website to
get the rest of
the story.

9. You still get
your “treat”,
but it’s a bit of
an
inconvenience.

10. Or is it?

11. Here are two distinct methods to
get your prospects to engage

12. Method 1: The entire “treat”

13. This means you never
have to click on
anything. Once you’ve
opened the
newsletter, you can
continue to read the
article from start to
finish.

14. Method 2: Just the “aroma”

15. You create just enough curiosity
or controversy with your headline
and initial paragraphs for the
reader to click through to your
website to get more information.

16. Remember; the
purpose of your
newsletter is to
create engagement.

17. There’s no “right” form of engagement. You
just have to decide which one suits your
business best.

18. http://dvfx.com
contact@dvfx.com
+357 25 33 77 80
Office 203, VashiotisBusiness Center,
Ag. Andreou& E. VenizelouSt,
3035 Limassol, Cyprus
For your FREE email marketing consultation
contact us today!