1. Appearance. Use of colour, presentation, style... Is it appealing? Paste a picture or sketch the product here, with detailed sketches where appropriate...
A
Aesthetics
Does the product offer value for money?
C Cost
How well does the product suit the intended consumer / customer / client?
C
Consumer
Is the product environmentally friendly? What effect does it have?
E
Environment
Is the product safe to use? Are there hazards or risks? What does it do?. How well does the product do it?
S
Safety
F
Function
Is the product a good and/or appropriate size? Are suitable materials used? What are the key properties?
SSize
M
Materials