Agency PowerPoint

1. Daly-Swartz Public Relations WELCOME! Please pull down the Slide Show menu And select View Show . Then sit back and watch the show. (Popcorn is optional.)

2. Daly-Swartz Public Relations “ Get someone else to blow your horn, and the sound will carry twice as far.” --Will Rogers

3. Daly-Swartz Public Relations Let’s assume you’re serious about... PROFITABILITY

4. Daly-Swartz Public Relations According to legendary business expert Peter Drucker, there are only two investments a company can make:

5. Daly-Swartz Public Relations Marketing...

6. Daly-Swartz Public Relations … and innovation.

7. Daly-Swartz Public Relations Everything else is an expense !

8. Daly-Swartz Public Relations One of the keys to successful marketing is... ...effective marketing communications.

9. Daly-Swartz Public Relations Now, at long last... one of the great marketing gurus reveals his inside secret for more effective marketing communications….

10. Daly-Swartz Public Relations “ You can get a lot more with a nice word and a gun than you can with a nice word.” --Al Capone

11. Daly-Swartz Public Relations The question to you is:

12. Daly-Swartz Public Relations Are you using YOUR big guns to persuade customers and prospects to buy your products and/or services?

13. Daly-Swartz Public Relations Are you reaching • Key analysts • Opinion makers • Decision makers • Movers & Shakers who give your products and/or services that all-important Third Party Validation?

14. Daly-Swartz Public Relations Are you clearly and persuasively answering the 3 most important questions your prospects and customers/clients ask...

15. Daly-Swartz Public Relations 3. What’s in it for ME? 1. Why do I need your product or service? 2. Why should I purchase it from you?

16. Daly-Swartz Public Relations If not...

17. Daly-Swartz Public Relations Daly-Swartz Public Relations … we respectfully suggest you consider to take care of your marketing communications needs.

18. Daly-Swartz Public Relations Daly-Swartz Public Relations is different from your average marketing communications company.

19. Daly-Swartz Public Relations Because we’re small enough to give you personal service ...

20. Daly-Swartz Public Relations ...we will take better care of you.

22. Daly-Swartz Public Relations Second... we make things happen.

23. Daly-Swartz Public Relations We strategize with you in developing effective communications that achieve your marketing goals.

24. Daly-Swartz Public Relations We talk to • Analysts • Editors and reporters • Opinion makers • Reviewers … so they will notice you … and seek you out.

25. Daly-Swartz Public Relations We create marketing communications materials that excite potential customers to buy your products and/or services … and convince current customers to keep on buying.

26. Daly-Swartz Public Relations We develop • Press tours • Speaking opportunities • Roundtable discussions where you meet face-to-face with key influencers… … and potential customers.

27. Daly-Swartz Public Relations We help drive traffic to your trade show exhibits … … and ensure key editors and analysts stop by your booth.

28. Daly-Swartz Public Relations We help you establish credibility as an industry expert and leader by writing feature articles and white papers .

29. Daly-Swartz Public Relations We take care of all the day-to-day chores (e.g., creating editorial calendars, ad insertions) so you don’t have to.

30. Daly-Swartz Public Relations Plus…you get everything you need in one place including...

31. Daly-Swartz Public Relations • PR • Advertising • Collateral (brochures, etc.) • Feature articles • White papers • Web content • Trade show support • Direct mail • Videos • Sales/data sheets • Editorial/media relations • Account services

32. Daly-Swartz Public Relations And we pledge to deliver all materials...

33. Daly-Swartz Public Relations … and on budget. … on time … on target

34. Daly-Swartz Public Relations If you want someone who will • Tell your story clearly and persuasively • Give you 110%, and • Make things happen CALL US.

35. Daly-Swartz Public Relations Daly-Swartz Public Relations

36. Daly-Swartz Public Relations We take better care of you.

37. Daly-Swartz Public Relations And we make things happen.

38. Daly-Swartz Public Relations If this is what you’re looking for...

39. Daly-Swartz Public Relations Web: www.dsprel.com … call Jeff Swartz at 949.470.0075 Email: [email_address]

40. Daly-Swartz Public Relations ..and let us make you an offer. (This isn’t really Jeff Swartz.)