Academic Personal Branding & Research Methodology and Soft Skills

1. SOFT SKILLS &
RESEARCH METHODOLOGY

2. 04
03
02
01
flow of Presentación
An Ideal
Researcher
Academic Personal
Branding
Research Process
Ethical Issues

3. An Ideal Researcher

4. soft skills

5. ::Develop Academic Personal Branding :: [ Outcome of Soft Skills]
[Results – Quality Research Work]
Appropriate branding needs to attract the right people and invest time money,
experience, knowledge, and commitment.
Define your brand
First and foremost, you need to decide what you want your personal
brand to convey about you.
Your personal brand should represent something that is unique to you,
your personality, your passions, your talents and your dream goal.
Ask yourself:
 What do I want to be known for?
 If you Google your own name, are you happy with what the search
results show about you and your work?
 How can I promote my research and increase its visibility?

6. A Researcher should have good
Communication Skills
Effective communication enhances your professional success
• No matter how interesting the content is that you are sharing, if your
communication skills are not up to scratch, it’s often an uphill struggle to
inform, influence or inspire others.
When you communicate well, you motivate others to act
• Being able to convey your message with confidence and clarity
significantly impacts your ability to influence and persuade others to
follow your lead.
• Whether you are looking to inspire your colleagues to collaborate on a
tough project, win stakeholder support for a new Spin Off’s idea, or
persuade other Institutions to buy your latest research’s solution/service,
how you present your message is critical to your success.

7. "A blow with a word strikes deeper than a blow with a sword"
Robert Burton
“Not only is it important to ask questions and find the
answers, as a scientist I felt obligated to communicate with the
world what we were learning.”
― Stephen Hawking, Brief Answers to the
Big Questions
“If you just communicate, you can get by, but if you
communicate skilfully, you can work miracles”
Jim Rohn

8. “
Communication is not just one thing. It is a complex process by
which people manage and create research messages.
High-level communication skills can fast-track your research
progression
Never before has the discipline of soft-skills/communication been
more exciting, diverse and innovative than today.
Academic research and training are directly affected by these
developments.

9. S
ender
Referent
Message
Channels Receiver
Referent
Environment
Feedback
Environment
Encoding Decoding
The term communication is derived from the latin word "communis“ ,
means - ‘to share’ or ‘to be in relation with’.
Communication is a process by which information is exchanged between individuals
through a common system of symbols & signs of behavior.
- Webster’s Dictionary
Communication is interchange of thoughts, opinions or information by speech,
writing or signs.
Robert Andersion
An understanding CommunicationProcess

10. Referent:
• A referent motivates the sender (or receiver) to share information (message, objects, sounds, sights,
time schedule, ideas, perceptions, sensation, emotion, odour, etc.) that may initiate communication .
Sender:
• A sender is a person who encodes & sends the message to the expected receiver through an
appropriate channel.
• A sender is the source of the message that is generated to be delivered to the receiver after
appropriate stimulus from the referent.
Message:
• The message is the content of communication & may contain verbal, nonverbal or symbolic
language.
• Perception & personal factors of the sender & receiver may sometimes distort this element & the
intended outcome of communication may not be achieved. For ex, the same message may be
communicated or perceived differently by two individuals.
Channel:
• A channel is a medium through which a message is sent or received between two or more people.
• Several channels can be used to send or receive the message, i.e seeing, hearing, touching,
smelling, & tasting.
• While selecting channels of communication, several factors must be considered: availability of
channel()s , purpose, suitability, types of receivers, types of message, preference of sender &
receivers, communication skills of the sender, cost, etc.

11. channels of communication :
Visual channel: Facial expression, body language, posture, gestures, pictures & written
words, electronic mails, mass media, etc.
Auditory channel: Spoken words, sounds, telephone or mobile communications, delivering
audio content (radio, voicemail), etc.
Tactile channel: Touch sensations, therapeutic touch, etc.
Combined channel: Audiovisual media, consoling a person with touch & spoken words.
Receiver:
• A receiver is an individual or a group of individuals intended to receive, decode & interpret
the message sent by the sender/source of message.
• A receiver also known as decoder.
• He is expected to have the ability & skills to receive, decode & interpret the message.
Feedback:
• It is a return message sent by the receiver to the sender.
• It is most essential element of the communication process as it shows that the receiver has
understood the primary message sent by the sender & the communication process is now
consider complete.
• A successful communication must be a two-way process where the sender sends the
message & receives feedback from the receiver.
• These feedback could be verbal & nonverbal.

12. An Overview of Research Process
Word ‘Research’ comprises of two words
= Re+Search. It means to search again
• Research means a systematic investigation or activity to gain new knowledge of the
already existing facts.
• Research is an intellectual activity.
• It is responsible for bringing to light new knowledge.
• It is also responsible for correcting the present mistakes, removing existing
misconceptions and adding new learning to the existing fund of knowledge.
• Research is also considered as the application of scientific method in solving the
problems.
• It is a systematic, formal and intensive process of carrying on the scientific method of
analysis.
• There are many ways of obtaining knowledge.
• They are intuition, revelation, and authority, logical manipulation of basic assumptions,
informed guesses, observation, and reasoning by analogy.
• One of the branches of research known as empirical research is highly goal-oriented
technique.

13. Process of defining the Research Problem
• State your research problem / research topic.
• Are there any sub-problems?
• What is the background (literature review) on this problem?
• What is good about tackling this problem?
• Why should we be interested in answering the research question?
• Discuss your problem with peers and experts.
• Have you looked at this problem from all sides to minimize unwanted
surprises?
• Think through the process. Are you capable of addressing the issue?
Can you foresee any pitfalls in data collection and analysis? What tools
are available for you to use?
• What research procedure will you follow? (RM)
1. Search for relevant
literature
2. Evaluate sources
3. Identify themes,
debates and gaps
4. Outline the structure
5. Write your literature
review

14. Steps in
Research Design
1. Choose a Topic.
2. Literature Survey
3. Focus research question.
4. Design the study.
5. Collect the data.
(self-completion questionnaire or a structured interview)
6. Analyse the data.
7. Interpret the data.
8. Present the results.
 Your university’s library
catalogue
 Google Scholar
 JSTOR
 EBSCO
 Project Muse (Humanities and
Social Sciences)
 Medline (Life sciences and
Biomedicine)
 EconLit (Economics)
 Inspec (Physics, Engineering and
Computer Science)

15. Some Ethical Issues
• Informed Consent.
• Respect for privacy.
• Confidentiality and anonymity of data.
• What is permissible to ask?
• No harm to researchers or subjects.
• No deceit or lying in the course of research.
• Consequences of publication.

16. It is not always easy for young researchers to anticipate where ethical
issues might emerge while designing their research project.
So what are some questions that a researcher might consider?
1. A first premise for a researcher is to ‘do no harm’.
2. Researcher may try to anticipate any potential ethical issues,
unexpected adverse effects may occur, in which case, the study
should be halted or modified.
3. Researchers should also take into consideration how they are going
to ensure privacy and confidentiality of the participants.
4. GREIP team research ethics protocol
Before embarking on any research project, the researcher and/or
research team will carefully consider whether the study can cause
potential harm to anyone involved. If the researcher identifies any
possible ill effects, the team will seek the best approach to minimize
these effects.

17. 5. The researcher and/or research team will always obtain informed consent
from all parties involved in the research prior to implementing the research
project.
6. The researcher and/or research team will ensure confidentiality of all
research subjects, including data stemming.
7. In the case of compilation of personal data from the informants, data will
only be gathered to further the study and will not be used for any other
purpose.
8. Processed data (anonymized, codified, etc.) may be used for academic or
educational purposes such as publications, conferences, teaching materials
and policy documents only if this has been included in the written consent
form signed by the informants.
9. In the case of international research collaboration in which the researcher or
a member of the research team is the lead investigator, the Ethics
Statements of all the countries involved in collecting and handling the data
be considered.
10. Check Plagiarism [Plag free]

18. END
Thank you!
@rampathak
Dr. Ram Kumar Pathak,M.Sc.Maths, M.P.A.,M.C.A.M.Phil.(CS),Ph.D.(Mgt),Free Lanser, SAG, Sagar,Ex Systems Analyst ,Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
Find me @ ramkumar[dot]pathak[at]gmail[dot]com
https://www.slideshare.net/DRRamKumarPathak/edit_my_uploads

19. free resources of Dr Ram Pathak:
Find me @ ramkumar[dot]pathak[at]gmail[dot]com
https://www.slideshare.net/DRRamKumarPathak/edit_my_u
ploads
Dr Ram Kumar Pathak
Visit www.sagbharat.com
ICONS
SAG Sagar
Nice and Serious
Dr. Ram Kumar Pathak,M.Sc.Maths, M.P.A.,M.C.A.M.Phil.(CS),Ph.D.(Mgt),Free Lanser, SAG, Sagar,Ex Systems Analyst ,Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)