Big Data vs. Big Regulation in the Quest for Consumer Loyalty. How digital and social media can achieve health and marketing outcomes in a highly regulated environment

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Big Data vs. Big Regulation in the Quest for Consumer Loyalty. How digital and social media can achieve health and marketing outcomes in a highly regulated environment. * How the Affordable Care Act is forcing health insurers to get more personal, despite the regulatory limits of HIPAA. * Why the largest health insurer in Michigan for 74 years sees social and digital media as vital to its future. *Experiences with digital health tools and e-prescribing in Michigan Newhouse Global Leaders In Digital & Social Media Speaker Series (#NewhouseGLDSM) for Wednesday, February 27 at 6:00 pm at the S.I. Newhouse School of Public Communications at Syracuse University

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