Putting people at the heart of digital transformation. Eva Appelbaum, Partner at Digital Talent @Work.

1. Putting people at the heart
of digital transformation
Eva Appelbaum
@evaapp

3. Digital transformation – hot topic

4. The technology and
creative opportunities
are exciting…
Digital Transformation

5. It starts with campaigns and
channels….
…. Which leads to a realisation
that everything needs to change
DIGITAL Transformation

6. Eventually.... you get a BIG DIGITAL STRATEGY
“Data-driven”
“Customer-centered”
“Agile”
“Mobile first”
“Design thinking”

7. …. Only to find that
leadership, culture and
people challenges make
it incredibly difficult to
implement

12. What does ‘people at the heart of your digital
transformation’ mean?

13. “We are slow in decision making...we are too consensus
driven and find it hard to make decisions laden with
uncertainty. We fear failure and keep on delaying
decisions till we get hit in the head by our competitors.
Our business processes are too slow to take advantage of
any new opportunities....”
https://www.thoughtworks.com/insights/blog/unfinished-business-organizational-transformation
Organisational culture

15. Digital = a Human Revolution

17. Companies need to be prepared to change everything
— how they think and how they breathe
- Philippe Trichet, digital expert director at BCG

18. Digital is about the
culture

19. Digital culture

20. Digital Leaders & Digital leadership

21. Digital Leadership = All leaders!

22. Leadership is
changing

23. Skills of the Modern Marketer - Econsultancy

25. Culture means people! Digital
behaviours & mindset
• Adaptable
• Open-minded
• Learning, unlearning &
relearning
• Experimentation
• Customer obsessed
• Collaborative
• Accountable and bold

28. Many New emerging demands …
• Incentivised to collaborate?
• Safe spaces to make decisions, take risks, fail
• Always-on = overwhelmed?
• “Deep-thinking” time as well as team work
• Future skills?? Career development and planning
• Fear…. Job automation, AI

29. Digital transformation is change -- change is
scary…
Leanchange.org

30. • Involve everyone!
• and build confidence
Bring people along with you…

31. Mindset vs. skills
• Digital mindset and behaviour
does not equal digital or
technology skills
• Tech skills can be taught!

34. What about HR? not yet at the table
Business Transformation and the role of Heads of Digital - Eduserv

35. digital transformation = People

36. Empathy is
required
….. All around!
Thank you
@evaapp