This document provides tips to avoid common mistakes when using Twitter. It notes that over 278,000 tweets are sent per minute and that Twitter can help build brands and communities if used properly. However, it lists mistakes to avoid such as overusing hashtags, begging for followers or retweets, sharing too much personal information, automated tweets from third-party apps, and blank check-ins. The document encourages sharing quality, engaging content and using hashtags appropriately to naturally gain followers interested in the shared topics.