Beyond Post Click by DMG - DSNR Media Group
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DMG proudly presents its newly developed post-click optimization technology
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Beyond Post Click by DMG - DSNR Media Group
- 1. Beyond Post- Click: Landing Page & Conversion Funnel Optimization with Pre-Click Information
- 2. Why Focus on Post-Click?
- 3. This is the MOST critical stage in the online campaign Value Chain , since it generates the actual RESULT$
- 4. Post-Click Pre -Click Creative/ Banners Media / Placement Clicks “ Pool” Conversion Funnel Results Online Campaign Value Chain Currently most of the optimization deals with Pre-Click and in some cases stand alone LPs
- 5. But this is only a partial picture! … Every impression, click & registration carries a WORLD of meaning
- 6. Maximizing the power of every dollar spent --- lies in enabling the closest possible Visitor’s Interests (pre-click info) Advertiser’s Call for Action (post-click action) MATCH digging into the Clicks ‘pool’ as not all Visitors created equal
- 7. Introducing a New Optimization Strategy
- 8. Post-click optimization as an integral part of the value chain
- 9. -still Optimizing Each component Separately - Media for audience - Creative for engagement / qualification - Landing pages and conversion funnels for Conversion Rate & Customer Value -while Looking at the Whole picture: Inter-effects /Inter-relations between components
- 11. Pre Click Creative Media Placement Clicks Conversion Funnel Results Post Conversion Looking for the Best performing Combinations Post Click
- 13. Not All Conversions are Created Equal
- 16. The challenge
- 18. Understanding all those elements isn’t enough… The Right Technology is KEY to bringing it all together so the Outcome is Meaningful & Actionable Delivering the right landing page & conversion funnel to the right visitors !
- 19. Total Control of the Value Chain from Impression to Conversion
- 22. Thank you! Tsafrir Peles [email_address] Twitter: @Peles_dmg www.dsnrmg.com www.traffiliate.com
Notas do Editor
- Omniture citation 20 b vs 1b
- - Media for audience - Creative and placement for CTR - Creative for engagement / qualification - Landing pages and conversion funnels for Conversion Rate & Customer Value
- We need to look in between and find the following: The price point that works for certain media placement The creative that fits specific audience segment The landing page that supports the promotional offer, that fits the specific audience that can be found on a specific media that we have already identified the right creative for….. And a totally different combination for different target audience…. That might even be found across different media sources (yes audience targeting)
- [If we take post conversion into the equation than it becomes a little more complicated but much more interesting with even greater opportunities to make more online campaigns work]
- Handling Complex Large-Scale Campaigns we face : sheer enormity of the quantity of data that needs to be processed during the course of a campaign - including all the possible combinations of promotional offers, creative items, conversion funnels and diverse landing pages – right up to the bottom line results. On the other hand: We have to navigate the maze of a diverse array of media sources, tools and platforms to choose from. This requires a new level of optimization, integration, insight and ingenuity throughout the entire value chain to monitor, analyze and optimize in real-time; so that we can learn and respond on-the-fly with the correct changes and improvements.
- Meaning: Not only AB Testing /MVT but also looking for the right link for the current chain Deliver the “right” landing page and conversion funnel following to the right traffic Based on its special characteristics Match the sufficient conversion funnel