1. DMEautomotive’s
Corporate
Social
Media
Guidelines
DMEautomotive
recognizes
that
social
media
has
fundamentally
changed
the
way
we
work,
offering
new
opportunities
to
engage
in
two-‐way
conversations
with
customers,
colleagues,
and
the
world
at
large.
Additionally,
we
believe
that
getting
involved
in
social
media
will
grow
our
brand,
strengthen
our
connection
with
customers,
and
will
act
as
an
important
tool
for
DMEautomotive
to
maintain
and
improve
its
reputation
as
an
industry-‐leading
direct-‐marketing
company.
Therefore,
we
encourage
our
employees
to
become
involved
in
social
media
networks
and
use
these
spaces
to
interact,
engage
and
share.
DMEautomotive
has
issued
the
following
guidelines,
not
in
an
attempt
to
stifle
your
voice,
but
to
encourage
your
participation
in
social
media
and
outline
expectations
designed
to
protect
the
interests
of
our
employees
and
the
company.
Representation
Always
be
transparent.
Be
honest
about
who
you
are
and
any
affiliations
you
may
have.
Be
genuine,
authentic
and
real.
Add
a
disclaimer
if
you
are
publishing
content
regarding
work
topics
outside
DMEautomotive’s
website
to
ensure
your
comments
aren’t
misconstrued
as
corporate
policy.
For
example,
“The
opinions
and
positions
expressed
are
my
own
and
do
not
necessarily
reflect
those
of
DMEautomotive”.
Maintain
a
sense
of
credibility,
which
in
turn
will
improve
your
reputation
and
trustworthiness.
Responsibility
Be
accountable.
What
you
write
is
ultimately
your
responsibility.
Be
truthful.
Ensure
that
content
is
factually
accurate.
Should
there
be
an
error,
acknowledge
it
and
correct
promptly.
Do
not
try
to
erase
the
error
or
be
evasive.
Rather,
edit
the
post
and
insert
a
footnote
that
the
original
post
was
modified.
Additionally,
should
you
need
to,
cite
original
content
and
link
sources.
Protect
confidential
information
and
relationships.
We
encourage
you
to
share
company
projects,
lessons
learned,
best
practices
and
success
stories.
However,
do
not
reveal
any
corporate
proprietary
information.
If
you
wish
to
mention
a
client
by
name,
please
obtain
their
permission
first.
Talk
about
what
you
know.
Be
the
expert!
Offer
advice,
insights
and
comments
on
topics
that
are
within
your
area
of
expertise.
For
all
other
matters,
alert
those
who
are
the
relevant
topic
expert.
Respect
Respect
your
audience.
An
objective
of
Social
Media
is
to
create
dialogue
and
thus
differences
of
opinion
will
likely
arise.
We
encourage
you
to
express
your
ideas
and
opinions
in
a
respectful
manner
and
ask
that
you
don’t
resort
to
insults
(whether
personal
or
towards
a
competitor),
harassment,
and/or
offensive
language
should
a
disagreement
take
place.
Show
respect
for
your
audience’s
time.
Add
value
by
contributing
valuable
tips,
insights
and
relevant
content.
Also,
ask
questions,
respond
in
a
timely
manner
and
listen
to
what
others
say.
Last
but
certainly
not
least,
strive
for
balance
-‐
though
we
encourage
the
participation
in
Social
Media,
be
practical
about
your
use
and
don’t
neglect
the
demands
of
DMEautomotive’s
clients
and
your
primary
job
responsibilities.
Social
Media
is
about
enjoying
personal
interactions.
Be
personable,
engage,
interact,
share
and
have
fun!