The document provides an overview of Europeana's strategic plan and current landscape. It discusses moving to a more user-focused approach and transitioning to Europeana Libraries and Europeana Research. Key points include segmenting users, improving content quality and ingestion workflows, facilitating knowledge transfer through projects, distributing content through various channels, and engaging users in new ways with curators. The goal is to build trusted cultural heritage resources and support the cultural sector through aggregation, facilitation, distribution, and engagement.
1. The vision for Europeana and the European
landscape
DM2E kick-off meeting
Berlin, 2nd March 2012
2. Overview
Europeana strategic plan
Current landscape
Moving to a user focus
Europeana Libraries
Transition to Europeana Research
Quick summary of the Europeana Business Plan 2012
3.
4.
5. y
I b r ar
tc h L
l Du
R o ya
TE
L
E u ro p e an a
AP E N E T
N ati o n al Arc h i ve
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vr
Lo
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st
2005-201 1
te k s t te k
8. g e n e ral
p u b li c
re s e arc h e r
c u ltu ral to u ri s t
s tu d e n t
9. th e v
alu e
c h ai n
ag g re g ate
E u ro p e an a
AP I e n ri c h d i s tri b u te
to o ls
m ark e ti n g
g e n e ral
p u b li c
Europeana
E u ro p e an a.e u
re s e arc h e r
c u ltu ral to u ri s t
10. TE L
E u ro p e an a
g e n e ral
p u b li c
The European re s e arc h e r
Library
c u ltu ral to u ri s t
24. Informal feedback from the Europeana
Libraries Review
In year 2, we should deepen our
understanding of the brand
strategy and the concept of
‘researchers’. What is the role of
the citizen scientist, for example?
26. Europeana Research
• Came out of a report commissioned as part of the Europeana
Libraries project
• Report recommended that The European Library be
positioned as Europeana Research
• Boards decided
Maintain The European Library until the end of 2012
Work with the other domains to establish Europeana
Research
27. Europeana Research
• Focus on aggregation and interoperability of a wide range of
scholarly materials
Open access repositories, grey literature, large datasets etc
Create interoperability between these different types of
material
Make it accessible through a Europeana Research portal
and distribute it through other services
• Continue the current libraries partnership
• Extend the partnership to other domains
• Work with research infrastructures DARIAH and CLARIN
31. 1.1 Partner network (Annette Friberg)
Objective: Facilitate the development of a strong partner network
Domain National Support National
and Vertical 1 0 w o rk s h o p s
aggregation
Museums New Partner
Development 5 p u b li s h e rs
Libraries
API 1 50
Implementations I m p le m e n tati o n s
Archives
I n c re as e
Support the
d i ve rs i ty an d
Europeana
p arti c i p ati o n
Network
Public-private
Publishers
partnerships Creative
Industries
32. 1.2 Content (AF)
Objective: To improve the overall quality of the content repository with a special
emphasis on AV material as e
c re
24 million1 7 %
in
20 million re as e
450 thousand AV % in c
550 thousand 300
150 thousand
Sound
AV 7 million
300 thousand
Sound
6 million
Text
14 million 16 million
Image Image
2011 2012
33. 1.4 Ingestion (Annelies van Nispen)
Objective: to improve the ingestion workflow and to be completely EDM compliant
im
U IM
a p le m nd
ent ED M
ed fu
w o r i n i n g lly
1 0 trai n i n g d ays k flo e s ti
w on
Museums
EDM
training and
info
Libraries
UIM
Archives
Roundtripping
quality
control
Publishers
Creative All o b je c ts w i th ri g h ts lab e ls
Industries
All o b je c ts w i th p re vi e w
35. 2011
2011 2012
2012
2013
2013
3 Europeana Awareness
Europeana Version 1 Europeana Version 2
Europeana Educatio
2 c o re p ro je c ts , 2 n e w p ro p o s als
Europeana Resear
Wiki Upload
Europeana Inside
ASSETS
P arti c i p ate i n 1 n e w p artn e r
PrestoPrime
p ro je c t
European Libraries
EUScreen
CARARE
HOPE
BHL Europe
Commit
ARROW Plus
PATHS
ApeNet APEX
Euoropeana Collections 1914-1918
EuroPHOTO
4 p ro je c ts s u b c o n trati n g ? OpenUp!
ThinkMotion
Linked Heritage
ECLAP
Europeana Regia > 1 2 c o n tri b u ti n g p ro je c ts
Digitising Contemporary Art
Judaica
Natural Europe
36. Aw a
2.2 Advocacy (Georgia Angelaki) r enes
s W
P5
Objective: to raise awareness and to create buy-in for open data
Europeana Licensing Framework adoption
5 m i lli o n o p e n li c e n s e o b je c ts
Toolkit Workshops Case Studies
RIghts Related Policies
D e ve lo p ad vo c ac y p o s i ti o n s
to i n flu e n c e ri g h ts -re late d
Coms tools Papers Lobbying p o li c i e s
Cultural Commons
D e ve lo p th e ‘E u ro p e an
Scoping C u ltu ral C o m m o n s ’ as a
Presidency Recommendations
paper events
c o n c e p t, a m o ve m e n t an d a
b u sin e ss m od e l
37.
38.
39. 2.3 PR & Corporate Communications (events) Aw a
re n e
W P1 ss
Track 1: Connecting Society Through Culture
Community Collections Training
(Oxford, 7/8 Feb) Europeana /Plenary
(Leuven,13/14/15 Jun)
Awareness Event Digital Agenda Assembly
(Brussels, 9 May) (Brussels, Jun 21/22)
Community collections
(Public Libraries)
Awareness (Burgos, 9/10 October)
Community Collections
Kick-off (KB, A L u x e m b u rg (5 /6 /7 m arc h )
25-27 Jan)
- U K 9/1 0/1 1 m arc h )
B re s to n
P
Hack Days
C D u b li n (2 0/2 1 /2 2 m arc h )
k d
ar n um
S lo ve n i a (2 7 /2 8/2 9 nm la gi
D m arc h a Po B
el
D
) A B C
E D an m ark
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
(Europeana
Network AGM
Danish Presidency
(Kopenhagen, Cyprus Presidency
18/19 April) (?)
Track 2: European Cultural Commons
40. 2.4 R&D (Antoine Isaac)
Objective: improve the relationship between the R&D community and Europeana
e an a V2 W P 7
W i th E u ro p
R&D agenda R&D results
R&D results EDM
R&D expertise network Product Development
All E u ro p e an a m e ta d ata
p u b li s h e d as L O D
42. User centered Product Design cycle
Identify
Marketing
Ingestion Evaluate Analyse
Programme m
Pr
a
Management Te
du o
l a
c
ic
t
n
T
ch
ea
Implement
Conceptualise
e
m
T
Specify
43. 2.2 Marketing & Communication (Anne Marie van Gerwen) Aw are n
e ss
Objective: To develop effective product/market mix and involve our networks more efficiently WP 2
Service Type Channel Users
LOD Aw are n e s s /re fe rral traffi c
API
GLAM
Widgets Apps
GLAM marketing
6 m i lli o n vi s i ts
GLAM
Portal Mobile
SEO
GLAM
Virtual
30.000 o b je c t s h are s
UGC
Galleries
Exhibition End user marketing
s
U s e r s ati s fac ti o n
Pro Professional services
GLAM GLAM
A huge amount of effort has been invested in setting up an infrastructure for aggregation, standardisation and harmonisation of metadata. But this is only the first step towards creating user driven services.
But the services should be build around the various customer segments and their needs.
In fact, we should distinguish a separate business model for each customer segment.
But if we can imagine that each customer segment needs its own specific value propositions which can be identified in a value chain, we can start to develop more tailor made solutions. Imagine for example that Europeana would focus largely on the ‘general public’, a first taste of the rich wealth of our cultural heritage in a service called Europeana.eu
And a different service for researchers which would be lead by other members of the familly such as TEL, but in partnership with others such as APENET.
National Technical University of Athens Rights labeling current status: Free Access - Rights Reserved 4548570 Paid Access - Rights Reserved 600825 Public Domain marked 469814 CC BY-NC-SA 163321 Unknown copyright status 70123 CC BY-NC-ND 77710 Restricted Access - Rights Reserved 62657 CC BY-NC 60707 CC BY-SA 33384 CC BY 17036 CC BY-ND 4 6104151 Total number of objects 20708382 percentage with rights label 29,5% CC or PD marked 821976 percentage of total 4,0%
2 core projects 10 partner projects >12 contributing projects Not on this slide: Europeana fashion, EFG 14-18, etc.