WINNING against the odds

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Tenbound

The Sales Development Conference Oct. 27, 2021, with Matt Millen.

Marketing

WINNING
against the odds
Matt Millen
@MattMillen

High accountability
Constant change
Multi generations

Learn what to say
Learn how to say it
Commit to mastery

The 3 Ps
Persona
Pain/Problem
Value Proposition

Full-cycle Role-specialized teams Guided
Role-specialized within teams
Do more
What to do
NBA
Habits & bias

• Speak deliberately
• Move with poise &
purpose
• Live by choice, not
chance

• Sweep the sheds
• Go for the gap
• Play with purpose
• Pass the ball
• Leaders are teachers
• No dickheads
• Embrace expectations
• Train to win
• Keep a blue head
• Know thyself
• Invent your language
• Sacrifice
• Ritualize to actualize
• Be a good ancestor
• Write your legacy

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