This ppt describes about an android app that acts as a mobile dietitian

1. M
Y
F
O
O
D

2. EXECUTIVE
SUMMARY

3. WHAT THE APP DOES??...
Connects with a diet sensor via
Bluetooth facility.
Gives the amount of proteins,
carbohydrates and fats present.
Compares with the personal
database (recommended daily
intake) of the user.

4. CONSUMER NEEDS and WANTS
Unique and personalized sensor.
Mobile nutritional
coach.
Massive nutritional database.

5. WHY THIS APP ??...
To scan
FOOD
and
manage
HEALTH

6. MARKET
ANALYSIS

7. SIMILAR APPS IN THE MARKET

8. TARGETED SEGMENTS
Health conscious
and
diabetic patients

9. OPPORTUNITIES
Consumers are in need
of mobile diet advisory.
All people are turning
health conscious.

10. THREATS
Existence of free apps.
App could not practically
sense all kind of food.

11. G
O
A
L
S

12. To have maximum users.
To update databases by
conducting frequent surveys.
To provide greater value at lower cost.

13. STRATEGY

14. Customers need not waste
time in meeting the dietitian
POSITIONING

15. POINTS OF PARITY
Specifies the
calorie content.
Uses database to
compare results.

16. POINTS OF DIFFERENCE
Scans the food and
specifies whether it
is hygienic or not.
Identifies individual
ingredients.
Produces alerts
when level exceeds.

17. T
A
C
T
I
C
S

18. NAME MY FOOD
LOGO
SLOGAN YOUR ULTIMATE
DIETITIAN

19. COMMUNICATION
Proper and frequent
communication by
conducting surveys
and receiving feedbacks

20. DISTRIBUTION AND PROMOTION

21. IMPLEMENTATION
Proper testing of accuracy is
necessary before distribution.
Implementation based on
surveys conducted.
Regular updation.

22. ADVANTAGES OF MY FOOD
A complete nutritional, health and fitness
hub.
Easy food logging.
Syncs with the other technology.
Massive nutritional database.

23. SUMMARY……

25. DISCLAIMER
Created by Divya Priya K, PSG College of
Technology, Coimbatore, during a marketing
internship by Prof. Sameer Mathur, IIM Lucknow.