Snapchat is a multimedia messaging app created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University. It was launched in September 2011. Snapchat has over 300 million active users who send over 400 million snaps per day. Snapchat reaches 41% of 18-34 year olds in the US daily and is most popular among those under 35, with the average user checking the app over 20 times per day.

1. What is Snapchat

2. About
Snapchat
Snapchat is a multimedia messaging app
popular in North America and Europe
created by Evan Spiegel, Bobby Murphy, and
Reggie Brown, former students at Stanford
University, and developed by Snap Inc.,
originally Snapchat Inc. It was launched on
september 2011.
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Countries Using Snapchat
S O U R C E : W W W . W I K I P E D I A . O R G

4. Reach
Snapchat has over 300 million active users
(Source: Omnicore)
Over 400 million snaps are sent every day
(Source: Adweek)
Of those users, over 160 million are active
daily. (Source: Snapchat's IPO paperwork)
Snapchat reaches 41% of 18-34 year olds in
the US every day (Source: Wall Street
Journal)
71 % of Snapchat users are under 35 years
old (Source: Omnicore)
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5. Act
The average snapchat user under 25 visits
snapchat over 20 times per day. (Source:
AdWeek)
Snapchat is the most used social network
by those under 24. (Source: Edison
Research)
The average snapchat user spends 25-30
minutes on the platform every day (Souce:
Omnicore)
77 % of US college students use Snapchat
daily. 71% of female college share selfies
on Snapchat (Source: Mashable)
54% of Snapchat users log in at least once
per day (Source: Adweek)
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S O U R C E : W W W . S M A R T I N S I G H T S . C O M

7. Source
Demography On Age Factor
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S O U R C E : W W W . S M A R T I N S I G H T S . C O M

8. Benefits Of Snapchat In
Digital Marketing
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GAIN EXPOSURE:
WHEN IT COMES TO USAGE, SNAPCHAT
HAS SOME IMPRESSIVE STATS. OF THE 158
MILLION PEOPLE WHO USE SNAPCHAT
EVERY DAY, THE AVERAGE USER OPENS
AND CHECKS THE APP 18 TIMES PER DAY,
TOTALING ABOUT 25-30 MINUTES SPENT
ON THE APP PER DAY

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MARKET IN REAL TIME:
TIME-LIMITED STORIES IS ONE OF THE KEY
FEATURE OF SNAPCHAT THAT OFFERS
REAL-TIME BENEFITS TO MARKETING. ONE
OF THE NEWEST STORY FEATURES
LAUNCHED BY SNAPCHAT ALLOWS USERS
VIEWING A STORY TO HOLD DOWN ON THE
SCREEN AND SEND THE SCREEN SHOT TO
SOMEONE ELSE ON THEIR FRIENDS LIST.

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TARGET LOCATIONS:
SNAPCHAT GIVES BUSINESSES THE CHANCE
TO INTERACT WITH THEIR FOLLOWERS IN A
NOT JUST A REAL TIME CONTEXT, BUT ALSO
A LOCATION BASED MANNER AS WELL. IF
YOUR BUSINESS IS HAVING A SPECIAL
EVENT AT YOUR BRICK AND MORTAR
LOCATION, CONSIDER GETTING A GEOFILTER
FOR THE EVENT! ENCOURAGE THOSE WHO
VISIT YOUR LOCATION TO POST A PICTURE
USING THE GEOFILTER ON THEIR PERSONAL
STORIES, AND LET THEIR FRIENDS KNOW
WHERE THEY ARE. THIS IS A GREAT WAY TO
GAIN VISIBILITY AMONG THE FRIENDS OF
THOSE WHO VISIT YOUR LOCATION.

11. Links For More Information
Customizing Digital Education
www.getdigication.com
https://www.statista.com/topics/2882/sn
apchat/
https://www.omnicoreagency.com/snapc
hat-statistics/

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T H A N K S !