Metric Consultancy Limited, India

London, United Kingdom, NEW HAM United Kingdom

Advertising / Marketing / PR

Market Research and Marketing Consultant with Global experience in 50 countries. Special focus on research issues in Buyer Behavior & Distribution Management. Certified BQF Business Excellence Assessor for EFQM model, conducted assessments for UK and London Excellence award. Managed innovative research in the areas of; CEM, Developing improvement plans using TQM based process improvement tool like QFD and Six Sigma. Consistency Measurement in Service Quality, Delight Generation, Kano’s Theory of Two-Dimensional Quality, Latent need identification, Attractive Quality Creation. Loyalty & Commitment, modeling for loyalty behavior, share of wallet. Outcome measures of loyalty in d...