Learn how to plan a strategy for your contests, three levels of engagement and costs, and how to create a positive experience for everyone with the proper rules and legal guidelines.
59. “Contest” or “Competition”: not random, the winner is determined on the basis of a skillDisclaimer: legal information does not constitute legal advice.
63. Do not use Facebook features/functionality for anything in your contest.
64. Registration must take place inside your app. You cannot register entrants when they click a Page or Post Like button or check in.
65. Entries must take place inside your app. No “upload a photo to our Wall to enter” or “5th person to comment on this post wins”.
66. Voting must take place inside your app. No “comment/Like this post/photo to win”.
67. You cannot notify winners through Facebook chat, messages, Wall posts, comments, friend requests, etc.
68. Facebook is not connected to your contest in any way: release from liability, they aren’t sponsoring your contest, and info you collect does not go to Facebook.
69. Read the complete terms at http://www.facebook.com/promotions_guidelines.phpDisclaimer: legal information does not constitute legal advice.
70.
71. If you do something illegal it is entirely your problem.
83. Privacy Policy: what will we do with the info and content from everyone who enters
84. Publicity: we can use your name and photo/likeness (unless you're under 18)Contest Sponsor & Admin: who is it General Conditions: we can cancel if it becomes a compromised contest Release: from injury, death, any liability Limitations of Liability Disputes: how to submit, who pays fees and settlements Winner's List: this must be published somewhere, how to get it #SMContests by @SocialMediaDFW Most rules should cover these topics, and possibly more Disclaimer: legal information does not constitute legal advice.
85.
86. Let the public narrow the entry pool down to the final round
94. Steps to Start a Contest Create a strategy Determine what engagement level and prize will work for your target audience Cover the logistics and legalities Create the contest, building in measurements for success Get started creating your own contest #SMContests by @SocialMediaDFW
95. Take Action Today Read the Terms of Service for the site(s) you will be using Draft a Rules template for your legal terms Talk to a web developer, if needed, about setting up a rules web page or a contest microsite Or… just call a social media contest professional Figure out what is possible #SMContests by @SocialMediaDFW
96. Questions? Tweet me @SocialMediaDFW Download these slideshttp://www.slideshare.net/DGdesign Get my full contact info on your phone Now or later Scan this with i-nigma #SMContests by @SocialMediaDFW