Digital Marketing is the need of the hour. There are many career opportunities booming in this sector. Learn advanced Digital Marketing and give your career a kickstart.

1. Digital
Marketing
Presented by:- DGCamp Goa

2. Introduction to Digital Marketing
The objective of Digital Marketing
Advantages of Digital Marketing
Assets of Digital Marketing
Types of Digital Marketing
Career opportunities in Digital Marketing
KEY
TAKEAWAYS

3. "If your business is not on the
internet, then your business
will be out of business."
Bill Gates

4. WHAT IS
DIGITAL
MARKETING?
Digital Marketing is the broader term given
to all marketing activities done to promote
and sell products and services using digital
technologies such as the Internet, Mobile
Phones, Display advertising and another
form of digital medium.

5. Reaching out to the audience or potential
customers.
Creating an engagement with them.
Persuading them to take action.
Do efficient spending on campaigns.
Getting a higher Return on Investment
(ROI).
The goal of Digital Marketing is to generate
leads or sales from potential customers on
the internet looking for the service or
product you offer.
This is done by:
OBJECTIVE OF
MARKETING

6. Advantages of Digital Marketing
High Engagement
Ratio
Highly Flexible
Immediate Results

7. ASSETS OF
DIGITAL
MARKETING
Social Media
Channels
Ebooks
Interactive tools
Website
Blogs

8. Types of
Digital
Marketing
CONTENT MARKETING
SEARCH ENGINE OPTIMIZATION
SEARCH ENGINE MARKETING
SOCIAL MEDIA MARKETING
EMAIL MARKETING
INFLUENCER/AFFILIATE
MARKETING
MOBILE MARKETING

9. Search Engine
Optimization
It is defined as a process where different activities are carried out to optimize
the website to rank higher in search result pages.
These activities are further bifurcated as On-Page SEO and Off-Page SEO

10. Content Marketing
It is creating and promoting content based on industry trends for a particular
product or service to create brand awareness, drive traffic to the website, generating
leads.
The content can be in the form of vlogs, blogs, social media posts, etc.

11. Pay Per click
It's a model of search engine marketing where the advertiser has
to pay a sum of fees each time when their ad is clicked on.

12. Social Media Marketing
In this, the company uses social media channels to promote brand
and content with a familiar aim to drive traffic, increase brand
awareness and generate lead.

13. Email Marketing
It is a marketing strategy in which a company uses emails for
promoting products and services, content, discounts and events.

14. A Digital
Marketer
Can:
Start their own business
Be a freelancer
Earn through online affiliate
marketing
Be employee for a compnay

15. THANK YOU