GO GREEN Technologies used by different companies

1. Seminar On

2. Contents To Be Study :-
What is go green
policy in business ?
Why Companies
Should go green ?
 Benefits Of Go
Green Business
Companies that are
using go green policy
Green Marketing
4p’s Of Green
Marketing
Top 10 companies who
are contributing
towards go green.
Some cases regarding
go green marketing.
Importance of green
marketing.
Green Marketing og
MNC’s
Green Labeling
Green Washing
Conclusions.

3. Go Green
“Go Green" is a widely used term
that can mean something different
to everyone. The U.S. Chamber of
Commerce Small Business Nation
defines going green as simply taking
steps to "conserve energy, reduce
pollution and save money."

4. What Is Go Green Policy
In Business ?
Green Policy In Business
Means :-
Applying green techniques to
workplace to Employees.
Creates Happy and Healthy
Environment.

5. A. Legal And Tax
Advantage.
B. Reduce Waste.
C. Improved Workplace.
D. Public Response.
E. Sustainability.

6. 1) Maximize Computer Efficiency.
2) Reduce Paper Work.
3) Switch to green office suppliers.
4) Reduce, Reuse, Recycle.
5) Utilize Electronic Equipment
Effectively.
6) Rethink Your Travel.
7) Create Healthy Office
Environment.

7. Maximize Computer Efficiency.
Make It a habit to turn off your
computer and the power strip it’s
plugged into when you leave the
day.
Setting your Computer to go to
sleep automatically during short
breaks.
Recycle Old Equipments.
Use energy saving computers,
monitors and printers.

8. Minimize Paper Work
Try To Work More online.
Store all files and documents in to the
computer.
Read on screen and only print document.

9. Reduce, Reuse, Recycle
Make a habit
to recycle
everything.
Make it a
policy to place
recycling bins in
accessible.

10. Utilize Electronic Equipment efficiently
All Computer s/monitors are set to their
most energy efficient settings.
When leaving a room more than a few
minutes, turn off the lights.
Use Compact Fluorescent Bulbs. (CFL)

11. Rethink Your Travel
Change your mode
of travel by opting
for bikes, cycling's,
or even better-just
walk.
Use hybrid
vehicles.
To invest in video
conferencing and

12. Create Healthy Office Environment

15. Green marketing is the marketing
of products that are presumed
to be environmentally preferable
to others. Thus green marketing
incorporates a broad range of
activities, including product
modification, changes to the
production process, sustainable
packaging, as well as modifying
advertising.

16. What Is A Green Product ?
Products that do not
pollute earth or
environment.
Products that can be
recycled and easily bio-
degradable.
Green products are
Energy efficient,
durable and often
have low maintenance
requirements.

18. It ensures sustained and long
term growth along with
profitability.
 It saves money in the long run,
though initially the cost is more.
It helps the companies market
their products and services keeping
the environment aspects in mind.

19. Top 10 Brands Of INDIA who are contributing towards Green
Marketing
 • 1. AMUL
• 2. Dabur India ltd.
 3. Infosys
 4. Taj Hotels
5. Britannia Industries ltd.
6. Suzlon India
 7. Hindustan Unilever Ltd.
 8. Wipro technologies ltd.
 9. Maruti Udyog ltd.
 10. Godrej Consumer Products

20. By using eco & power
friendly equipment in its
10,000 new ATMs, SBI has
not only saved power costs
and earned carbon credits,
but also set the right
example fore others to
follow.
SBI became the first
Indian bank to harness wind
energy through a 15

21. McDonald’s have stopped packaging
their hum burgers etc. in
polystyrene containers and now use
cardboards which comes from a
renewable resource and is
biodegradable or recyclable.
Hotels around the world are
turning eco-friendly by the use of
stationary from recycle paper “NO
SMOAKING” rooms, less detergents
and wasting less water, spending on
gardens and orchards.

23. Kansai Nerolac Paints
Ltd., has always been
committed to the welfare
of society and the
environment.
They had worked on
removing hazardous heavy
metals from their paints.
Lead in paints especially
poses danger to human
health where it can cause
damage to Central
Nervous System, kidney
and reproductive system.
Children are more prone
to lead poisoning leading

25. 1. Green marketing helps to
keep the environment
clean.
2. Green marketing helps the
company to reduce their
production cost.
3. Herbal products and
organic products are eco
friendly.

26. Green Marketing Of MNC’s

27. TIDE Coldwater
Did you know that between 80 and
85 percent of the people used to
wash clothes comes from heating
the water? Tide Plus Coldwater—The
Coolest Way to Clean.”Tide
Coldwater : Laundry Detergent.

29. HCL (Hindustan Computer Limited)
The key objective under HCL
ECOSAFE is targeted at integrating
environmental management procedures
into its business processes thereby
protecting the environment, health,
and safety of all its stakeholders.

30. Green marketing is catching on in a
big way. Marketers as well as
consumers are slowly but strongly
recognizing it. Awareness is being
created about the use of such
materials, which are helpful in
conserving the environment and are
eco-friendly. Green marketing is
gaining prominence across the world

31. Eco-Labeling
Eco label is an environmental claim that appears on
the packaging of a product .It is awarded to a
manufacturer by an appropriate authority. ISO
14020 is a guide to the award of Eco-labels. The
government of India launched an Eco-mark Scheme
in 1991 to increase consumer awareness in respect
of environment friendly products. The aim of the
scheme is to encourage the customers to purchase
those products which have less harmful
environmental impact..

32. Green washing is the practice of making
an unsubstantiated or misleading claim
about the environmental benefits of a
product, service, technology or company
practice. Green washing can make a
company appear to be more
environmentally friendly than it really is.

34. With the threat of global warming
looming large, it is extremely important
that green marketing becomes the norm
rather than an exception or just a fad.
 Make the consumers understand the
need and benefits of green products as
compared to non-green ones.
 Be authentic and don’t use green
washing.