2013 NWWIB Reeling in Business - Hello, are you out there?

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A brief introduction to search engine optimization and web/social media analytics.

Hello, are you
out there?
Dennis Deery
dennis@irose.com
http://irose.com

"If you don't know where you're
going, any road will get you there."
--The Cheshire Cat

Web
Site
Facebook
Twitter
Flickr
YouTube

www.joesdiner.com/special www.joesdiner.com/deal
My Web Site My Web Site
0
2
4
6
/special /deal

SEO
=
Good Web
Behavior

Can People Navigate Your Site?
Home
About Us
Staff
Careers
Services
Oil Changes
Brakes
Preventive Maintenance
Location
Contact Us

Read More…
A great article about
Soup, Nuts and Bolts
Words Matter

Johnson Hardware 1
Johnson Hardware 2
Johnson Hardware 3
Johnson Hardware – About Us
Johnson Hardware – Specials
Johnson Hardware – Location
Page Titles

http://mysite.com/page1
http://mysite.com/page2
http://mysite.com/?p=123
http://mysite.com/services
http://mysite.com/aboutus
http://mysite.com/contactus
URLs

META
Information
About
Information

<!DOCTYPE html>
<html xmlns="http://www.w3.org/1999/xhtml">
<head>
<meta name="keywords" content="soup, nuts, bolts" />
<meta name="description" content="This is my
page about soup, nuts and bolts." />
<title>All About Soup, Nuts and Bolts</title>
</head>
<body>
My really great content goes here.
</body>
</html>

Questions?
irose.com/nwwib13
Connect with me!

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2013 NWWIB Reeling in Business - Hello, are you out there?

1. Hello, are you out there? Dennis Deery dennis@irose.com http://irose.com

2.

3.

4. "If you don't know where you're going, any road will get you there." --The Cheshire Cat

5. Web Site Facebook Twitter Flickr YouTube

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

16.

17. www.joesdiner.com/special www.joesdiner.com/deal My Web Site My Web Site 0 2 4 6 /special /deal

18.

19.

20.

21. SEO = Good Web Behavior

22.

23.

24.

25. Can People Navigate Your Site? Home About Us Staff Careers Services Oil Changes Brakes Preventive Maintenance Location Contact Us

26. Read More… A great article about Soup, Nuts and Bolts Words Matter

27. Johnson Hardware 1 Johnson Hardware 2 Johnson Hardware 3 Johnson Hardware – About Us Johnson Hardware – Specials Johnson Hardware – Location Page Titles

28. http://mysite.com/page1 http://mysite.com/page2 http://mysite.com/?p=123 http://mysite.com/services http://mysite.com/aboutus http://mysite.com/contactus URLs

29. META Information About Information

30. <!DOCTYPE html> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <meta name="keywords" content="soup, nuts, bolts" /> <meta name="description" content="This is my page about soup, nuts and bolts." /> <title>All About Soup, Nuts and Bolts</title> </head> <body> My really great content goes here. </body> </html>

31.

32. Questions? irose.com/nwwib13 Connect with me!