1. Subway Training - http://www.youtube.com/watch?v=It9QyRijZUE 2. Philadelphia Cheesecake - http://www.youtube.com/watch?v=s3M63-igrj8 3. Ziploc Space Bags - http://www.youtube.com/watch?v=icpxJYqTtlk 4. Dawn Saves Wildlife - http://www.youtube.com/watch?v=bssOKIcwOU8 5. Pillsbury Make Dinner Pop - http://www.youtube.com/watch?v=CHf_fzsf3W8 6. Dermablend Go Beyond The Cover - http://www.youtube.com/watch?v=9mIBKifOOQQ 7. Blendtec Will It Blend - http://www.youtube.com/watch?v=lAl28d6tbko 8. GoPro Fireman saves kitten - http://www.youtube.com/watch?v=CjB_oVeq8Lo 9. Kmart Ship My Pants - http://www.youtube.com/watch?v=I03UmJbK0lA 10. Pepsi Max Test Drive - http://www.youtube.com/watch?v=Q5mHPo2yDG8 11. Old Spice Smell Like a Man - http://www.youtube.com/watch?v=kHCDajKs17E 12. Carrie Telekinetic Coffee Shop - http://www.youtube.com/watch?v=VlOxlSOr3_M 13. Evian Baby & Me - http://www.youtube.com/watch?v=pfxB5ut-KTs

1. DIGITAL FRIDAYS:
VIRAL
EFFECTIVE

2. FAVORABLE
OPINION
PURCHASE
INTENT
exposed to viral / unexposed
exposed to viral / unexposed
61%
42%
47%
42%

3. 5%
more purchase intents after being exposed to
viral

4. ABX
advertising benchmark index

5. ABX
communicate a message
create awareness
call-to-action
brand reputation

6. ?
Viewers who laughed at the ribald humor
often didn't recall what was being
advertised.

7. | EFFE
CTIVE
|

8. Subway Training
ABX = 139,5

9. Subway Training
http://www.youtube.com/watch?v=It9QyRijZUE

10. Philadelphia Cheesecake
ABX = 135,7

11. Philadelphia Cheesecake
http://www.youtube.com/watch?v=s3M63-igrj8

12. Ziploc Space Bags
3rd place - Most Effective Ads of 2013 by ABX

13. Ziploc Space Bags
http://www.youtube.com/watch?v=icpxJYqTtlk

14. Dawn Saves Wildlife
4th place - Most Effective Ads of 2013 by ABX

15. Dawn Saves Wildlife
http://www.youtube.com/watch?v=bssOKIcwOU8

16. Pillsbury - Make Dinner Pop
5th place - Most Effective Ads of 2013 by ABX

17. Pillsbury – Make Dinner Pop
http://www.youtube.com/watch?v=CHf_fzsf3W8

18. | VIRA
L|

19. Dermablend – Go Beyond The Cover
14 782 355 views

20. Dermablend – Go Beyond The Cover
http://www.youtube.com/watch?v=9mIBKifOOQQ

21. Blendtec - Will it blend?
16 696 926 views

22. Blendtec - Will it blend? The iPad.
http://www.youtube.com/watch?v=lAl28d6tbko

23. GoPro – Fireman saves kitten
20 286 631 views

24. GoPro – Fireman saves kitten
http://www.youtube.com/watch?v=CjB_oVeq8Lo

25. Kmart – Ship My Pants
20 642 146 views

26. Kmart – Ship My Pants
http://www.youtube.com/watch?v=I03UmJbK0lA

27. Pepsi Max – Test Drive
40 859 862 views

28. Pepsi Max – Test Drive
http://www.youtube.com/watch?v=Q5mHPo2yDG8

29. Old Spice – Smell Like a Man
47 881 532 views

30. Old Spice – Smell Like a Man
http://www.youtube.com/watch?v=kHCDajKs17E

31. Carrie - Telekinetic Coffee Shop
54 437 340 views

32. Carrie - Telekinetic Coffee Shop
http://www.youtube.com/watch?v=VlOxlSOr3_M

33. Evian – Baby & Me
72 221 189 views

34. Evian – Baby & Me
http://www.youtube.com/watch?v=pfxB5ut-KTs

35. Thank you
4 your attention