SlideShare uma empresa Scribd logo
1 de 33
Baixar para ler offline
digital fridays:

Usability
gets tested
20/12/2013
Is User Experience something new?
User Experience has a long past,
but a short history.
1857

- ergonomics is now a science

1879

- first psychology lab

1990s - user experience is now a word
1995

- 10 usability heurestics
200 years of
behavioral science
30 years of
best practices

research &
evaluation

UX
Why is User Experience important?
It brings the synergy into
It brings the synergy into
human-computer cooperation.
The rise of human-computer cooperation

source: TED Talks - http://on.ted.com/gwsH
Usability gets tested
"Just sit next to someone and
watch them do stuff "
Dana Chisnell
I wouldnʼt click it...
Letʼs research!
Stanford marshmallow test

source: YouTube - youtu.be/x3S0xS2hdi4
Corridor research
Research on paper
Paper testing

source: YouTube - youtu.be/JPGDqneDN84
Group research
Seniors test cellphones

source: YouTube - youtu.be/UqvruC43sao
Eye tracking
Eye tracking

source: YouTube - youtu.be/O6DRl6tTjCU
Eye tracking

source: YouTube - youtu.be/bITGPkPxbac
Research with living users
Fruit usability test

source: YouTube - youtu.be/3Qg80qTfzgU
What if the user was drunk?
Nike+ Fuel Band

source: YouTube - youtu.be/ABylKIMFvHw
Heʼs not drunk, heʼs fine...
THE END

Mais conteúdo relacionado

Destaque

Travel and Social Media. The Lonely Planet Story
Travel and Social Media. The Lonely Planet StoryTravel and Social Media. The Lonely Planet Story
Travel and Social Media. The Lonely Planet Story
Stephanie Giraud
 

Destaque (16)

BLOOM Social Media for Travel
BLOOM Social Media for TravelBLOOM Social Media for Travel
BLOOM Social Media for Travel
 
Travel is a game of influence
Travel is a game of influenceTravel is a game of influence
Travel is a game of influence
 
Digital Fridays - Converged Media
Digital Fridays - Converged MediaDigital Fridays - Converged Media
Digital Fridays - Converged Media
 
Digital Fridays - Digital Coupons
Digital Fridays - Digital CouponsDigital Fridays - Digital Coupons
Digital Fridays - Digital Coupons
 
DDB Digital Academy - Snapchat
DDB Digital Academy - SnapchatDDB Digital Academy - Snapchat
DDB Digital Academy - Snapchat
 
Building Brands for Destinations - Marshall Manson at #OgilvyLabDay Travel
Building Brands for Destinations - Marshall Manson at #OgilvyLabDay TravelBuilding Brands for Destinations - Marshall Manson at #OgilvyLabDay Travel
Building Brands for Destinations - Marshall Manson at #OgilvyLabDay Travel
 
Social Media for the Travel Industry: What Works NOW?
Social Media for the Travel Industry: What Works NOW?Social Media for the Travel Industry: What Works NOW?
Social Media for the Travel Industry: What Works NOW?
 
Travel and Social Media. The Lonely Planet Story
Travel and Social Media. The Lonely Planet StoryTravel and Social Media. The Lonely Planet Story
Travel and Social Media. The Lonely Planet Story
 
Ogilvy on: Travel and Social Media
Ogilvy on: Travel and Social MediaOgilvy on: Travel and Social Media
Ogilvy on: Travel and Social Media
 
Social media use and impact during the holiday travel planning process ...
Social media use and impact during the holiday travel planning process       ...Social media use and impact during the holiday travel planning process       ...
Social media use and impact during the holiday travel planning process ...
 
Carnival Cruises Marketing plan and Business Case - Yolanda Williams
Carnival Cruises Marketing plan and Business Case - Yolanda WilliamsCarnival Cruises Marketing plan and Business Case - Yolanda Williams
Carnival Cruises Marketing plan and Business Case - Yolanda Williams
 
Power Of Social Media
Power Of Social MediaPower Of Social Media
Power Of Social Media
 
The Evolving Travel Shopping Journey: Traveling & Sharing The Experience
The Evolving Travel Shopping Journey: Traveling & Sharing The ExperienceThe Evolving Travel Shopping Journey: Traveling & Sharing The Experience
The Evolving Travel Shopping Journey: Traveling & Sharing The Experience
 
The Evolving Travel Shopping Journey: Winning the Hotel Booking
The Evolving Travel Shopping Journey: Winning the Hotel BookingThe Evolving Travel Shopping Journey: Winning the Hotel Booking
The Evolving Travel Shopping Journey: Winning the Hotel Booking
 
Social Media For Travel Brands
Social Media For Travel BrandsSocial Media For Travel Brands
Social Media For Travel Brands
 
2016 Digital Yearbook
2016 Digital Yearbook2016 Digital Yearbook
2016 Digital Yearbook
 

Semelhante a Digital Fridays - Usability gets tested

E-maginarium - Horizon Report - Michael Coghlan
E-maginarium - Horizon Report - Michael CoghlanE-maginarium - Horizon Report - Michael Coghlan
E-maginarium - Horizon Report - Michael Coghlan
Service Industries TAC
 
Simulation.3.16.10
Simulation.3.16.10Simulation.3.16.10
Simulation.3.16.10
janminnich
 
User generated content and ethicalconsideration in the digital public sphere-...
User generated content and ethicalconsideration in the digital public sphere-...User generated content and ethicalconsideration in the digital public sphere-...
User generated content and ethicalconsideration in the digital public sphere-...
DongyanWang
 
User generated content and ethicalconsideration in the digital public sphere-...
User generated content and ethicalconsideration in the digital public sphere-...User generated content and ethicalconsideration in the digital public sphere-...
User generated content and ethicalconsideration in the digital public sphere-...
wangdongyan
 
Thesis i presentation
Thesis i presentationThesis i presentation
Thesis i presentation
Hannah Li
 

Semelhante a Digital Fridays - Usability gets tested (20)

UX STRAT USA, Andrew Hinton, "Understanding Context to Shape UX Strategy"
UX STRAT USA, Andrew Hinton, "Understanding Context to Shape UX Strategy"UX STRAT USA, Andrew Hinton, "Understanding Context to Shape UX Strategy"
UX STRAT USA, Andrew Hinton, "Understanding Context to Shape UX Strategy"
 
Crowdsourcing - an overview
Crowdsourcing - an overviewCrowdsourcing - an overview
Crowdsourcing - an overview
 
Sensing Opportunities and Zero Effort Applications for Mobile Health Persuasion
Sensing Opportunities and Zero Effort Applications for Mobile Health PersuasionSensing Opportunities and Zero Effort Applications for Mobile Health Persuasion
Sensing Opportunities and Zero Effort Applications for Mobile Health Persuasion
 
E-maginarium - Horizon Report - Michael Coghlan
E-maginarium - Horizon Report - Michael CoghlanE-maginarium - Horizon Report - Michael Coghlan
E-maginarium - Horizon Report - Michael Coghlan
 
Simulation.3.16.10
Simulation.3.16.10Simulation.3.16.10
Simulation.3.16.10
 
Artificial intelligance
Artificial intelliganceArtificial intelligance
Artificial intelligance
 
MIL_Week 13_Nov 15-18.pdf
MIL_Week 13_Nov 15-18.pdfMIL_Week 13_Nov 15-18.pdf
MIL_Week 13_Nov 15-18.pdf
 
Musstanser Avanzament 4 (Final No Animation)
Musstanser   Avanzament 4 (Final   No Animation)Musstanser   Avanzament 4 (Final   No Animation)
Musstanser Avanzament 4 (Final No Animation)
 
iTunesu Youtube and other online collections
iTunesu Youtube and other online collectionsiTunesu Youtube and other online collections
iTunesu Youtube and other online collections
 
Skip Cole, USIP, techatstate
Skip Cole, USIP, techatstateSkip Cole, USIP, techatstate
Skip Cole, USIP, techatstate
 
The Inevitable Future (with some infrastructure thrown in)
The Inevitable Future (with some infrastructure thrown in)The Inevitable Future (with some infrastructure thrown in)
The Inevitable Future (with some infrastructure thrown in)
 
Mobile UX London - Mobile Usability Hands-on by SABRINA DUDA
Mobile UX London - Mobile Usability Hands-on by SABRINA DUDAMobile UX London - Mobile Usability Hands-on by SABRINA DUDA
Mobile UX London - Mobile Usability Hands-on by SABRINA DUDA
 
ICT- Mobile integration in classroom
ICT- Mobile integration in classroom ICT- Mobile integration in classroom
ICT- Mobile integration in classroom
 
The WOW Factor - What's on the Horizon
The WOW Factor - What's on the HorizonThe WOW Factor - What's on the Horizon
The WOW Factor - What's on the Horizon
 
FUTURE TRENDS IN MEDIA.pptx
FUTURE TRENDS IN MEDIA.pptxFUTURE TRENDS IN MEDIA.pptx
FUTURE TRENDS IN MEDIA.pptx
 
GAETSS August 2015 Newsletter
GAETSS August 2015 NewsletterGAETSS August 2015 Newsletter
GAETSS August 2015 Newsletter
 
User generated content and ethicalconsideration in the digital public sphere-...
User generated content and ethicalconsideration in the digital public sphere-...User generated content and ethicalconsideration in the digital public sphere-...
User generated content and ethicalconsideration in the digital public sphere-...
 
User generated content and ethicalconsideration in the digital public sphere-...
User generated content and ethicalconsideration in the digital public sphere-...User generated content and ethicalconsideration in the digital public sphere-...
User generated content and ethicalconsideration in the digital public sphere-...
 
Interventionist-methods - Methods in user-technology studies
Interventionist-methods - Methods in user-technology studiesInterventionist-methods - Methods in user-technology studies
Interventionist-methods - Methods in user-technology studies
 
Thesis i presentation
Thesis i presentationThesis i presentation
Thesis i presentation
 

Mais de DDB Warszawa

Digital Fridays - Vending Machines
Digital Fridays - Vending MachinesDigital Fridays - Vending Machines
Digital Fridays - Vending Machines
DDB Warszawa
 

Mais de DDB Warszawa (15)

Advertising in the time of a plague - Part 1 (ENG)
Advertising in the time of a plague - Part 1 (ENG)Advertising in the time of a plague - Part 1 (ENG)
Advertising in the time of a plague - Part 1 (ENG)
 
Advertising in the time of a plague - Part 2 (ENG)
Advertising in the time of a plague - Part 2  (ENG) Advertising in the time of a plague - Part 2  (ENG)
Advertising in the time of a plague - Part 2 (ENG)
 
Reklama w czasach zarazy - Cz. 2 (PL)
Reklama w czasach zarazy - Cz. 2 (PL)Reklama w czasach zarazy - Cz. 2 (PL)
Reklama w czasach zarazy - Cz. 2 (PL)
 
Reklama w czasach zarazy Cz. 1 (PL) (wyższa rozdz.: ...
Reklama w czasach zarazy Cz. 1 (PL)                       (wyższa rozdz.:    ...Reklama w czasach zarazy Cz. 1 (PL)                       (wyższa rozdz.:    ...
Reklama w czasach zarazy Cz. 1 (PL) (wyższa rozdz.: ...
 
DDB Digital Academy - Social Party
DDB Digital Academy - Social PartyDDB Digital Academy - Social Party
DDB Digital Academy - Social Party
 
Digital Fridays - Catvertising
Digital Fridays - CatvertisingDigital Fridays - Catvertising
Digital Fridays - Catvertising
 
DDB Digital Academy - Digital w Służbie Mody
DDB Digital Academy - Digital w Służbie ModyDDB Digital Academy - Digital w Służbie Mody
DDB Digital Academy - Digital w Służbie Mody
 
DDB Digital Academy - Social Foto / Social Video
DDB Digital Academy - Social Foto / Social VideoDDB Digital Academy - Social Foto / Social Video
DDB Digital Academy - Social Foto / Social Video
 
Digital Fridays - Digital Billboards
Digital Fridays - Digital BillboardsDigital Fridays - Digital Billboards
Digital Fridays - Digital Billboards
 
Digital Fridays - Smart TV
Digital Fridays - Smart TVDigital Fridays - Smart TV
Digital Fridays - Smart TV
 
Digital Fridays - Drones
Digital Fridays - DronesDigital Fridays - Drones
Digital Fridays - Drones
 
Digital Fridays - Viral vs Effective
Digital Fridays - Viral vs EffectiveDigital Fridays - Viral vs Effective
Digital Fridays - Viral vs Effective
 
Digital Fridays - Quality Challenge
Digital Fridays - Quality ChallengeDigital Fridays - Quality Challenge
Digital Fridays - Quality Challenge
 
Digital Fridays - Vending Machines
Digital Fridays - Vending MachinesDigital Fridays - Vending Machines
Digital Fridays - Vending Machines
 
Digital Fridays - Instagram Trends
Digital Fridays - Instagram TrendsDigital Fridays - Instagram Trends
Digital Fridays - Instagram Trends
 

Último

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
dollysharma2066
 

Último (20)

Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Francisco
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfChoosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdfPress Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdf
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
 
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
 

Digital Fridays - Usability gets tested