"Phygital – Mouse in the oil" by Dudums

•

7 gostaram•826 visualizações

NORD DDB RIGA

What is phygital, who makes it, and why people love it so much

Negócios Diversão e humor

Voldemars Dudums

• 2001 started in LOWE as Creative Producer

• 2006 Miami Ad School Hamburg

• 2008 many Latvian agencies

• 2010 IR magazine / freelance

• 2012 setting up phygital laboratory

Phygital creates an ecosystem
between brands and consumers
across the physical and digital worlds.

It speaks to the needs and aspirations
we have as human beings and the

In other words - phygital thinking
helps to create surprising content that
people like not “LIKE”.

2,809,003 followers:

23% Fake. 41% inactive = 64% crap

www.statuspeople.com

611,463 followers

20% Fake. 37% Inactive = 57% crap

www.statuspeople.com

“Lego for the iPad generation”

https://vimeo.com/45276780

Thank you
and get more physical!

www.dudums.lv

Mais conteúdo relacionado

Destaque

Geometry dan visualisasi ekspresi

Ahmad Mujadid

12 ส งหา ว นแม_แห_งชาต_

Aphichat Kumprang

One Survivor Remembers: Primary Documents

Dwayne Squires

The Relevance and Reality of Branding by Jeff Swystun

NORD DDB RIGA

Inctspiratie 2009 - KB - Op weg naar de digitale bibliotheek

Elco van Staveren

Lessons from Cannes Lions by Nora Kirta

NORD DDB RIGA

Čempionu Brokastis #23 / Daniels Pavļuts / "Mīlu. Tātad uzticos?"

NORD DDB RIGA

Kā iebarot savu zīmolu interneta un socialo mediju patērētājiem

NORD DDB RIGA

Suburbanizacija // Cvetković Tomislav, Lalić Nikola, Miličević Mateja

Faculty of Economics in Osijek

Europeana sounds in a nutshell (August 2015)

Europeana_Sounds

Presented at iAnnotate16 (http://iannotate.org/) by Hugo Manguinhas on 19 May 2016. Cultural heritage institutions are looking at crowdsourcing as a new way and opportunity to improve the overall quality of their data and contribute to a better semantic description and link to the web of data. This is also the case for Europeana, as crowdsourcing under the form of annotations is envisioned and being worked on in several projects. As part of the EU Europeana Sounds project (http://www.europeanasounds.eu/), we have identified the user stories and requirements that cover the following annotation scenarios: open and controlled tagging; geotagging, enrichment of metadata; annotation of media resources; linking to other objects; moderation and general discussions. As a central point on all the efforts around annotations is an agreement on how these should be modelled in a uniform way for all these scenarios, as it is essential to bring such information to Europeana and in a way that can also be easily exploited and shared beyond our portal. For this, we are using the recent W3C Web Annotation Data Model (WADM) supported by the Open Annotation community as it is the most promising model at the moment. Due to its flexible design and early stage of development, at the moment, there is insufficient recommendations on how some of our user stories and requirements can be modelled. In our presentation we will make proposals on how the WADM can be applied for these scenarios and we are looking for discussion/feedback from the community in the hope that it will help cultural heritage institutions and other communities to better understand how annotations can be modelled.

Challenges on modeling annotations in the europeana sounds project

Europeana_Sounds

Conference "Europeana Sounds 2015: the Future of Historic Sounds", Paris, 2 October 2015 Moderator: Lisette Kalshoven, Advisor on copyright, heritage and open education, Kennisland with Isabel Bordes Cabrera, Head of the Digital Library, National Library of Spain, Dr. Krisztina Rozgonyi, Senior Regulator and Legal Advisor, Senior Lecturer, ELTE University of Budapest, and Dr. Simone Schroff, Researcher in Copyright Law, Institute for Information Law, University of Amsterdam. CC BY-SA

Creating legal access to sound heritage

Europeana_Sounds

PDC+++ Module 2 Class 9 Design Techniques I

Academia de Permacultura Integral

Zrnca moderne tehnologije - DML

Logiko d.o.o.

¿Why are trees so important? If we all plant some 10,0000 trees each we can prevent climate catastrophe, regenerate lost soils, increase biodiversity and preserve vital ecosystems & cycles. Trees are the biggest and oldest living beings on Earth. But around 75% of the ancient forest are vanished for human action. So it's urgent for us to know and understand trees, how to plant them, how to care for them,how to return them to their most important place in nature.In this class we will learn about tree biology and tree functions as well as their influence in our culture.

PDC+++ Module 3 Class 9 Trees II

Academia de Permacultura Integral

Urbana ekologija // Glibo Ivana, Vukoja Josipa

Faculty of Economics in Osijek

Felix Net Nika science fiction book by group1

Erasmus+

Ragging In India

sudheerrvr1

Historia de las estructuras arquitectura

www.areatecnologia.com

Marketing strategy ppt slides

Yodhia Antariksa

Destaque (20)

Geometry dan visualisasi ekspresi

12 ส งหา ว นแม_แห_งชาต_

One Survivor Remembers: Primary Documents

The Relevance and Reality of Branding by Jeff Swystun

Inctspiratie 2009 - KB - Op weg naar de digitale bibliotheek

Lessons from Cannes Lions by Nora Kirta

Čempionu Brokastis #23 / Daniels Pavļuts / "Mīlu. Tātad uzticos?"

Kā iebarot savu zīmolu interneta un socialo mediju patērētājiem

Suburbanizacija // Cvetković Tomislav, Lalić Nikola, Miličević Mateja

Europeana sounds in a nutshell (August 2015)

Challenges on modeling annotations in the europeana sounds project

Creating legal access to sound heritage

PDC+++ Module 2 Class 9 Design Techniques I

Zrnca moderne tehnologije - DML

PDC+++ Module 3 Class 9 Trees II

Urbana ekologija // Glibo Ivana, Vukoja Josipa

Felix Net Nika science fiction book by group1

Ragging In India

Historia de las estructuras arquitectura

Marketing strategy ppt slides

Semelhante a "Phygital – Mouse in the oil" by Dudums

LOGIN_conf

Social Media & Digital Marketing: A Reflection

New Mediators

TEDx Rhein-Main Michael Altendorf February 2011 - Virtual Identity and the en...

Michael Altendorf

Digital Communications Javier Lopez Valcarcel IED Madrid May12

Javier Lopez-Valcarcel

A Design Journey /// Naba 2014

Leandro Agro'

TEDx Rhein Main Feb2011 - Virtual Identity

ADTELLIGENCE GmbH

Trends in Social Media - 2011

Matt Heindl

BBDO Atlanta 10 Takeaways from SXSW

Leslie Turley

Mental work and technology

MichaelSamson28

What is Netari and why we use social media

Netari

AssistNZ Social Media World

AssistNZ

TRENDS IN SOCIAL MEDIA MARKETING

Matt Heindl

Rond De Tafel

René van den Bos

Interested in working and learning with Silvia? Contact her via http://www.globallyconnectedlearning.com Gone are the days of having to discuss the existence and importance of a social media presence for schools. Faculty, students, parents, stakeholders, potential families and employees, and a people-network, vital to your organization, are expecting interaction, curated information and just in time news updates. Who is the lead storyteller at your school? Social Media has changed the way we communicate, curate, archive and disseminate information. Schools no longer push out content as a one sided conversation. Who is overseeing what, when and how something is being said about your school? How do schools harness the power of social media and embed authentic, collaborative, and networked communication, learning and marketing?

Social media FOR Schools

Silvia Rosenthal Tolisano

Social Media in the enterprise

christian.kelley

Internet Culture and social media - lecture at AU

Martin Christensen

Enterprise 2.0: Connecting, Collaborating & You

Jerilyn Wagner

Se hace una descripción de los cambios que la Red y la cultura digital ha provocado en nuestras vidas y de cómo estamos inmersos en un proceso de transformación digital que está afectando a organizaciones y profesionales. Esta transformación se traduce en un nuevo conjunto de competencias que tanto profesionales como organizaciones deben incorporar. A nivel de los profesionales las competencias profesionales digitales se adquieren y gestionan desde la toma de conciencia de su propia identidad digital. También se presenta el concepto de Entorno Personal (profesional) de Aprendizaje (PLE), desde donde resulta más fácil el desarrollo y gestión de parte de estas "nuevas" competencias digitales profesionales. Esta presentación es parte del material de una clase impartida en el Instituto Europeo de Diseño de Madrid (IED) en febrero y julio de 2014.

Digital Identity & Social Media

Carlos Magro Mazo

I Was A Guest Lecturer at Yeditepe University MBA Program in Turkey

Fahri Karakas

A Brief Overview of a Possible Digital Near Future

Antoine Dubuquoy

Semelhante a "Phygital – Mouse in the oil" by Dudums (20)

Social Media & Digital Marketing: A Reflection

TEDx Rhein-Main Michael Altendorf February 2011 - Virtual Identity and the en...

Digital Communications Javier Lopez Valcarcel IED Madrid May12

A Design Journey /// Naba 2014

TEDx Rhein Main Feb2011 - Virtual Identity

Trends in Social Media - 2011

BBDO Atlanta 10 Takeaways from SXSW

Mental work and technology

What is Netari and why we use social media

AssistNZ Social Media World

TRENDS IN SOCIAL MEDIA MARKETING

Rond De Tafel

Social media FOR Schools

Social Media in the enterprise

Internet Culture and social media - lecture at AU

Enterprise 2.0: Connecting, Collaborating & You

Digital Identity & Social Media

I Was A Guest Lecturer at Yeditepe University MBA Program in Turkey

A Brief Overview of a Possible Digital Near Future

Mais de NORD DDB RIGA

The new normal: Kā izskatās mūsu jaunā ikdiena

NORD DDB RIGA

Covid ieteikumi

NORD DDB RIGA

Maija Rozenfelde - MĒMO PĀRDEVĒJU SARUNAS

NORD DDB RIGA

Rihards Ginters - DOTS DEVĒJAM ATDODAS!

NORD DDB RIGA

Raimonds Tomsons - KĀ SASNIEGT PASAULES SLAVU LATVIJĀ NEPIEREDZĒJUŠĀ NOZARĒ?

NORD DDB RIGA

Čempionu Brokastis #35 / Anna Celmiņa - WTF is Culture Insights?

NORD DDB RIGA

Čempionu Brokastis #35 / Vairis Strazds un Ieva Lasmane - Insider's guide tūr...

NORD DDB RIGA

Čempionu Brokastis #35 / Michael Hollesen - Design that communicates

NORD DDB RIGA

Čempionu Brokastis #34 / Ivo Ceplevičs - Vai viegli taisīt kino?

NORD DDB RIGA

Čempionu Brokastis #34 / Mārtiņš Līcis un Oskars Toms Lībers - Lisabonas iesp...

NORD DDB RIGA

Čempionu Brokastis #34 / Andris Vītoliņš - Mākslinieku egoisms

NORD DDB RIGA

Čempionu Brokastis #33 / Andris Rubins - Brīva vieta izpausmei

NORD DDB RIGA

Čempionu Brokastis #33 / Ingus Augstkalns - Respektē fiziku. Pārējais ir main...

NORD DDB RIGA

Čempionu Brokastis #33 / Mārtiņš Ķibilds - Gultā ar sponsoru

NORD DDB RIGA

Čempionu Brokastis #32 / Zane Tetere-Šulce - Kad Rīga būs gatava?

NORD DDB RIGA

Čempionu Brokastis #32 / Lauris Ābele, Raitis Ābele - Pagānu pasaules rekonst...

NORD DDB RIGA

Čempionu Brokastis #32 / Anna Celmiņa - Veikals ir miris. Lai dzīvo veikals!

NORD DDB RIGA

Čempionu Brokastis #31 / Oļegs Ņikitins - RĪGA "HALLO! Vai jums ir radošas te...

NORD DDB RIGA

Čempionu Brokastis #31 / Ingmārs Pūķis - BARSELONA Vai varam izglābt Eiropu? ...

NORD DDB RIGA

Čempionu Brokastis #31 / Ance Jēkabsone, Annija Vītola - LISABONA Tehnoloģiju...

NORD DDB RIGA

Mais de NORD DDB RIGA (20)