How to Create Internal Ambassadors for Research & Insights Across your Organization

2. “I Don’t Know.”
2

3. 3

4. 4
4

5. Changing the Course of a 207-Year-Old
Company
1. Stop pushing products and start solving
problems.
2. Good ideas must be validated before
solutions are built.
3. Put customer needs first.
5
“The desires of our customers and audience
must shape our business.”

6. 6
Rule Number 1:
Leadership Supports the Vision
“We don't change to
make it different, we
change to make it
better.”
- Steve Smith, Wiley
CEO

7. 7
Rule Number 2:
Invest in Teams
MARKET INSIGHTS

8. 8
Rule Number 3:
Communicate the Mission
• Know the customer
• Listen to the customer’s voice
• Understand the customer’s needs

9. 9
Rule Number 4:
Empower Colleagues
to Enable Change

10. 10

11. 11
Think Big, Act Big!
David Jastrow
Director of Market Research - Market Insights
Wiley Global Research
(201) 748-6003 -O
(201) 687-8987-M
djastrow@wiley.com