1. Our demographic we had to
find out about was wealthy
people.
By Maddie, Amy and Theo
2. We researched for products such as watches, cars,
makeup and fashion.
Some examples of brands we searched were Gucci, Chanel,
Prada, Lamborghini, Rolex and Apple
3.
4. Celebrity endorsement: they have put David Beckham in
the advert so that people will think if they buy it and wear
it they will be like him. Wealthy people might want to buy
this because David Beckham is wealthy so they think the
product is for wealthy people.
5.
6. When a brand because well known, it allows them to raise the
price. This means only the higher class will be able to regularly
afford it. People of a higher class could be attracted to this.
If we look at a few different brands, we'd be able to see the
target demographic just by seeing the font, colour scheme,
angle of product etc.
Wealthy target
audience
Middle class target audience
7. Little to no writing
Qualities of adverts targeted at wealthy people
Classic/
Formal
font
Subtle yet
obvious
logo
placement
Action shot of vehicle
Background
and Filter
