2. What’s inside?
Apple
Common Problem in Marketing and Distribution
Radiation Technology
Application of Radiation on Apple
Process Steps
Procedures Analysis
Advantages of Radiation
Disadvantages of Radiation
3. What’s inside?
Apple
Common Problem in Marketing and Distribution
Radiation Technology
Application of Radiation on Apple
Process Steps
Procedures Analysis
Advantages of Radiation
Disadvantages of Radiation
4. Apple
Temperature • Temperate zone
Respiration • Non-climacteric
• Low temperature
Storage • Relative humidity maintenance
• Nutritional
Quality • Organoleptic
• Functional
5. Apple
Temperature • Temperate zone
Respiration • Non-climacteric
• Low temperature
Storage • Relative humidity maintenance
• Nutritional
Quality • Organoleptic
• Functional
14. Organoleptic Quality of Apples
• Firm
Texture
• Crispy
• Sweet
Flavor
• Astringent
Aroma
• Organic
acid
• Reddish
Color yellow
• Off-white
15. What’s inside?
Apple
Common Problem in Marketing and Distribution
Radiation Technology
Application of Radiation on Apple
Process Steps
Procedures Analysis
Advantages of Radiation
Disadvantages of Radiation
16. What’s inside?
Apple
Common Problem in Marketing and Distribution
Radiation Technology
Application of Radiation on Apple
Process Steps
Procedures Analysis
Advantages of Radiation
Disadvantages of Radiation
17. Common Problem in Marketing and
Distribution
Deterioration
Demand Environment
18. Common Problem in Marketing and
Distribution
Deterioration
Demand Environment
19. Deterioration
Lower Price
• Nutrition • Tax
• Functional • Consumer • Exchange
• Organoleptic • Distributor • Common
• Farmer wealth
Lower
Quality Loss
Income
20. Common Problem in Marketing and
Distribution
Deterioration
Demand Environment
21. Common Problem in Marketing and
Distribution
Deterioration
Demand Environment
27. Common Problem in Marketing and
Distribution
Quality
Demand
Apple Shelf-life
Distribution
28. What’s inside?
Apple
Common Problem in Marketing and Distribution
Radiation Technology
Application of Radiation on Apple
Process Steps
Procedures Analysis
Advantages of Radiation
Disadvantages of Radiation
29. What’s inside?
Apple
Common Problem in Marketing and Distribution
Radiation Technology
Application of Radiation on Apple
Process Steps
Procedures Analysis
Advantages of Radiation
Disadvantages of Radiation
30. Radiation Technology
Extend
Shelf-life
Minimally Keeping
Process Fresh
Radiation
44. Labeling
• FDA
• Information for
consumer
• Radura symbol
• Petal
• Center circle
• Stripped outer circle
• Claimming “treated
by irradiation” or
“treated with
radiation”
45. What’s inside?
Apple
Common Problem in Marketing and Distribution
Radiation Technology
Application of Radiation on Apple
Process Steps
Procedures Analysis
Advantages of Radiation
Disadvantages of Radiation
46. What’s inside?
Apple
Common Problem in Marketing and Distribution
Radiation Technology
Application of Radiation on Apple
Process Steps
Procedures Analysis
Advantages of Radiation
Disadvantages of Radiation
60. Cesium-137 Gamma Ray
Electron • 0,51 MeV
charge
Penetrability • 30 – 40 cm
Holding time • minutes
• High energy photon + radioisotope = High
Mechanism energy electron + H2O = Free radicals
61. What’s inside?
Apple
Common Problem in Marketing and Distribution
Radiation Technology
Application of Radiation on Apple
Process Steps
Procedures Analysis
Advantages of Radiation
Disadvantages of Radiation
62. What’s inside?
Apple
Common Problem in Marketing and Distribution
Radiation Technology
Application of Radiation on Apple
Process Steps
Procedures Analysis
Advantages of Radiation
Disadvantages of Radiation
63. Process Steps
Specification of Apple
• Rome Beauty apple
• Commercially harvested
• Farming at Batu
• Weight: 0,1 kg of each
• CAS: 1,5% O2 + 0,5% CO2 (N2
equivalent) + 1,5°C + RH 98%
64. Process Steps
Preparation
• Common temperature: 8°C
• Sorting: by specification
• Cleaning: 300 ppm NaOCl
solution (pH 9,2)
• Slicing: 8 slices + remove seeds
66. Process Steps
Preparation
• Packing: Multilayer Polyolefin 12 x 18
cm (8 slices ~ 160 grams)
• Gas transmission rate
• O2: 15,3 nmol/m2/s/kPa (3000
mL/m2/24 hours/atm)
• CO2: 50 nmol/m2/s/kPa (9800
mL/m2/24 hours/atm)
67. Process Steps
Irradiation
• Source: Cesium-137
• Gamma ray
• Targeted dosage: 1,6 KGy
• Actual dosage: 0,08 KGy 52
seconds
• 4°C
68. Process Steps
Harvesting Transporting Receiving Storaging
• By farmer • From farmer • Inspection • CAS
• To processor
69. Process Steps
Cleaning & Trimming Slicing
Sanitizing • If necessary • 8 slices
• Tools • Rotten part
• Materials • Unwanted
• Worker part
70. Process Steps
Dipping Packaging Radiating
• CaA 3,5% • Primary • Cs-137
packing gamma ray
71. Process Steps
Packing Distributing
• Secondary • From
packing processor Consumption
• To
retail, consume
r
72. What’s inside?
Apple
Common Problem in Marketing and Distribution
Radiation Technology
Application of Radiation on Apple
Process Steps
Procedures Analysis
Advantages of Radiation
Disadvantages of Radiation
73. What’s inside?
Apple
Common Problem in Marketing and Distribution
Radiation Technology
Application of Radiation on Apple
Process Steps
Procedures Analysis
Advantages of Radiation
Disadvantages of Radiation
82. Procedures Analysis
Sorting
Distributing Storaging
Radiating Cooling
- 1,6 Kgy Radiated Apple
-4 C
Packaging Cleaning
Dipping Slicing
83. Procedures Analysis
- Export
Sorting
- High-end
- CAP Distributing Storaging
Radiating Cooling
Radiated Apple
Packaging Cleaning
Dipping Slicing
84. Procedures Analysis
Materials/Processes Price (IDR) / kg end product
“Rome Beauty” apple 12.000,00
Sorting 200,00
Storaging 500,00
Cooling 500,00
Cleaning and Sanitizing 225,00
Slicing 310,00
Dipping 15,00
Packaging 50,00
Radiation 800,00
Distribution 2.000,00
Margin (1 USD = 8500 IDR) 12.500,00
TOTAL (3.5 USD) ~ 29.100,00
85. What’s inside?
Apple
Common Problem in Marketing and Distribution
Radiation Technology
Application of Radiation on Apple
Process Steps
Procedures Analysis
Advantages of Radiation
Disadvantages of Radiation
86. What’s inside?
Apple
Common Problem in Marketing and Distribution
Radiation Technology
Application of Radiation on Apple
Process Steps
Procedures Analysis
Advantages of Radiation
Disadvantages of Radiation
87. Advantages of Radiation
Microbial destruction
Decrease ethylene production rate
Stability of heat-labile compound
Cost reduction by Cs-137
Exchange gain
88. What’s inside?
Apple
Common Problem in Marketing and Distribution
Radiation Technology
Application of Radiation on Apple
Process Steps
Procedures Analysis
Advantages of Radiation
Disadvantages of Radiation
89. What’s inside?
Apple
Common Problem in Marketing and Distribution
Radiation Technology
Application of Radiation on Apple
Process Steps
Procedures Analysis
Advantages of Radiation
Disadvantages of Radiation