There is a growing need for CRM now more than ever before in healthcare industry. Go through this article to know more about the role & need of CRM in healthcare industry.

1. HEALTHCARE AND THE ROLE OF CRM
Know more in detail about the role & the need of
CRM in healthcare industry.

2. Content
■ What is CRM
■ Role of CRM in healthcare industry
■ CRM is the key
■ Need of CRM in healthcare industry
– Provide detailed and more precise information
– Improve efficiency
– Provide Automated work flows
– Patients data remains more secure
– Serve as effective tool in assisting patient outreach
program
■ Conclusion

3. What is CRM
■ In nutshell, a CRM Customer Management Software (Customer
Relationship Management) is a tool which helps in capturing and
utilizing all customer touchpoint viz. Marketing, Sales, Service. CRM
can help decrease expenses and expand gainfulness by sorting out
and robotizing business forms that support consumer loyalty and
faithfulness.

4. Role of CRM in healthcare industry
■ The recent past has been witness to healthcare providers directing
their attention towards CRM. This is because they’ve finally identified
CRM to be a solution that offers improved capabilities in terms of
managing and coordinating healthcare services and creating better
overall experiences.
■ Providers hope to achieve better engagement with their patients and
also better manage their relationships in order to achieve loyalty,
trust and customer/patient satisfaction

5. CRM is the key
■ CRM solutions are now being seen as key IT contributors to
healthcare aspects such as value-based care, ACO strategies, and
population health. Though these solutions have been present since
the early 90s, it has taken some time for the healthcare industry to
take CRM seriously.

6. Need of CRM in healthcare industry
■ CRM Adoption in healthcare industry is growing continuously. There
are the following reasons behind the need of CRM in healthcare
industry.

7. Provide Detailed and more Precise
Patients Information
■ Healthcare providers are realizing their need to access more
information about patients in order to offer better and specialized
care. CRM allows this to happen by consolidating key information
sources such as medical records, patient history, tests, and
prescriptions.

8. Improve Efficiency
■ CRM solutions also improve efficiency. For instance, greater
dependency on human labor can lead to missed activities, data entry
errors, double entries, inaccurate entries, and filing errors. However,
with a CRM system in place, the intake process can be simplified.

9. CRM Solutions Offer Automated Work-
Flows
■ A CRM system keep healthcare personals reminded their duties and
tasks that need to be completed. It is also beneficial in digitalizing
the records which simplifies the filing process.

10. Patient data Remains More Secure
■ Another benefit with CRM systems is that patient data remains more
secure. Studies show that around 30% of all data breaches originate
from the healthcare sector. This is a major concern that healthcare
providers often have to deal with.

11. Serve as Effective Tools in Assisting Patient
Outreach Programs
■ The CRM System is capable of segmenting patients and targeting
specific segments with the right marketing and medical material.
Needless to say, this results in better communication and better
outcomes in terms of patient health.

12. Conclusion
■ At the end we can say that There is a growing need for CRM now
more than ever before in healthcare industry to access more
information about patients in order to offer better and specialized
care. CRM allows this to happen by consolidating key information
sources such as medical records, patient history, tests, and
prescriptions.
■ Get in touch with us if your have any query regarding healthcare CRM
& its implementations within your organization.

13. Contact handles
www.cynoteck.com
Contact No: +1-612-800-9092,+918272014440,
+918430155522
Website : www.cynoteck.com
Email : sales@Cynoteck.com