leads are what drive a business and if you have problems generating them or even managing them, don’t be surprised if your business shuts down eventually. Lead management is a very important process. In fact, it’s just as important as generating them. Poor lead management is as good as not having any.

1. FOLLOW THESE BEST
PRACTICES FOR LEAD
MANAGEMENT
HERE
WE GO…

2. CONTENT
1. LEAD MANAGEMENT
2. IMPORTANCE OF LEAD MANAGEMENT
3. BEST PRACTICES OF LEAD MANAGEMENT
a. ATTRACT YOUR LEADS
b. POSITION MARKETING AND SALES TEAMS ACCORDINGLY
c. NURTURE YOUR LEADS
d. AUTOMATE
e. FILTER YOUR DATA
f. LOOK FOR FEEDBACK
g. CONCLUSION

3. LEAD MANAGEMENT
LEADS ARE WHAT DRIVES A BUSINESS. LEAD MANAGEMENT IS A SET OF
PRACTICES & METHODOLOGIES DESIGNED TO GENERATE NEW POTENTIAL
CLIENTS FOR A BUSINESS.
ALONG WITH MARKETING, BRAND DEVELOPMENT ADVERTISING & SALES -
THE MAIN OBJECTIVE OF AN EFFECTIVE LEAD MANAGEMENT INITIATIVE IS
TO GENERATE REVENUE FOR A BUSINESS & INCREASE ITS VISIBILITY.

4. IMPORTANCE OF LEAD MANAGEMENT
• LEAD MANAGEMENT IS A VERY IMPORTANT PROCESS. IN FACT, IT’S JUST
AS IMPORTANT AS GENERATING THEM. POOR LEAD MANAGEMENT IS AS
GOOD AS NOT HAVING ANY.
• SO, HOW DOES A BUSINESS MAKE SURE THEIR EXISTING LEADS PROVIDE
THE VALUE THEY ARE LOOKING FOR? WELL, THERE’S ONLY ONE WAY
AND IT’S THROUGH THE STRUCTURED AND SYSTEMATIC APPLICATION
OF BEST PRACTICES.

5. BEST PRACTICES OF LEAD MANAGEMENT
• THERE’S ONLY ONE WAY AND IT’S
THROUGH THE STRUCTURED AND
SYSTEMATIC APPLICATION OF BEST
PRACTICES. BY APPLYING THESE BEST
PRACTICES, YOU CAN NURTURE YOUR
LEADS AND TURN THEM INTO PROPER
OPPORTUNITIES THAT SALES CAN
LEVERAGE TOWARDS THE END OF THE
CYCLE.
• HERE ARE SOME OF THE BEST PRACTICES
THAT WE’VE BEEN TALKING ABOUT.

6. A. IDENTIFY THE IDEAL LEAD
• ONE OF THE FIRST THINGS TO DO WITH REGARD TO LEAD MANAGEMENT IS TO
MAKE SURE YOU KNOW WHO YOUR IDEAL LEADS ARE. THIS INVOLVES FIGURING
OUT THEIR INTEREST, PAIN POINTS, PREFERRED COMMUNICATION
METHODS/CHANNELS, AND THEIR EXACT POSITION WITH REGARDS TO THE
BUYING PROCESS.

7. B. ATTRACT YOUR LEADS
ONCE YOU KNOW WHO YOUR PERFECT LEADS, START ATTRACTING THEM WITH
THE KIND OF CONTENT THEY WOULD ENGAGE WITH. FOR INSTANCE, A RECENT
STUDY FOUND THAT BLOGGING WAS ABLE TO GENERATE AROUND 67% MORE
LEADS.
OF COURSE, YOU MIGHT FIND THAT THERE ARE OTHER MARKETING TACTICS
THAT WORK BETTER FOR YOU. BUT, THE POINT HERE IS THAT BY PROVIDING YOUR
CUSTOMERS WITH WHAT THEY WANT, YOU ARE CREATING OPPORTUNITIES TO
INFLUENCE THEIR DECISIONS.

8. C. POSITION MARKETING AND SALES TEAMS
ACCORDINGLY
• THE MARKETING AND SALES TEAMS ARE YOUR TWO MOST VALUABLE ENTITIES.
THEY NEED TO BE AWARE OF STRATEGY AND TACTIC IN PLACE. SO, MAKE SURE
THAT THERE IS A KIND OF MUTUAL AGREEMENT BETWEEN THEM THAT ALLOWS
FOR THE EFFICIENT WORKING OF A LEAD.
• FOR EXAMPLE, YOU CAN ESTABLISH A CENTRALIZED LEAD DATABASE THAT
BOTH TEAMS HAVE IMMEDIATE ACCESS TO. THIS WILL ALLOW THEM TO GAIN
INSIGHTS THAT THEY CAN EXPLOIT IN A COORDINATED FASHION.

9. D. NURTURE YOUR LEADS
• NURTURING YOUR LEADS INVOLVES ESTABLISHING RELATIONSHIPS WITH KEY
PROSPECTS AND RETAINING THE LESSER QUALIFIED ONES FOR EVENTUAL
OPPORTUNITIES. IRONICALLY, MOST BUSINESSES TEND TO FORGET THIS
PRACTICE COMPLETELY. DON’T MAKE THIS MISTAKE.
• THE OTHER THING TO REMEMBER IS THAT LEAD NURTURING MUST CONTINUE
UNTIL YOU’RE SURE THAT THEY ARE PERFECT LEADS.

10. E. AUTOMATE
• AUTOMATION IS A NECESSITY FOR BUSINESSES THAT ARE ON THE PATH TO
EXPANSION. HOWEVER, IF YOU’RE A SMALL BUSINESS, YOU MIGHT FACE THE
DILEMMA OF HAVING TO CHOOSE BETWEEN CHANGING AN INEFFECTIVE
PROCESS AND AUTOMATING. WE SUGGEST YOU CHOOSE THE LATTER OPTION.
• IN THIS CASE, IT IS FAR MORE EFFECTIVE TO SIMPLY REBOOT YOUR APPROACH
WITH THE PROPER TOOLS.

11. F. FILTER YOUR DATA
MAKE SURE YOU ONLY HAVE HIGH-QUALITY TO RELY UPON. DO NOT WASTE TIME
AND RISK FAILURE BY HOLDING ON TO DATA THAT IS NOT RELEVANT.

12. G. LOOK FOR FEEDBACK
CONTINUE GAINING INSIGHTS EVEN AFTER THE CLOSURE OF A DEAL BY
ESTABLISHING A FEEDBACK SYSTEM/MECHANISM. THE FEEDBACK THAT YOU
COLLECT WILL HELP YOU STREAMLINE THE LEAD MANAGEMENT PROCESS EVEN
FURTHER.
CONTENT SOURCE
HTTP://CYNOTECK.COM/BLOG-POST/FOLLOW-THESE-BEST-PRACTICES-FOR-
LEAD-MANAGEMENT/

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