The pre-taxi version of the presentation I'm giving at City University in less than an hour... redux will follow!

1. Headshift
Social Media and
Journalism
• understanding social media

2. Headshift projects

3. London, Sydney
and Austin

4. Awards
• New Statesman New Media Awards 2008: • Forrester Groundswell Awards 2008: Finalists
Winners
• HEIST Awards for Education Marketing: Gold
• Prospect Magazine Think Tank of the Year
• Marketing Week Best Packaged Goods Web
Awards 2006: Best website
Site: Top 10 placement
• New Statesman New Media Awards 2006:
• Legal Business Best Legal Website: Top 20
Highly commended
placement
• International Information Industry Award 2005:
• Internet Marketing Attorney: Global Top 10
Innovation in Knowledge Management
placement
• New Media Age Effectiveness Awards 2004:
• Revolution New Media Marketing Awards:
Best Public Sector Website
Best use of new media for customer service
• International Information Industry Award 2003:
• IVCA Awards: Two Runner-up positions
Best intranet / extranet
• New Media Age Effectiveness Awards: Finalist
• CRM Industry Awards 2003: Innovation of the
Year • New Statesman New Media Awards: Finalist
• International Visual Communication • Central IT Unit, Cabinet Office: example of
Association Awards 2003: Commended best practice

5. Headshift Media Projects: Metro France

6. Headshift Media Projects: Metro France

7. Headshift Media Projects: Metro France

8. Headshift Media Projects: BBC Blogs

9. Headshift Media Projects: Channel 4 Medicine Chest

10. Headshift Media Projects: Sky One&Other

11. Headshift Media Projects: Dods Parliamentary

12. Headshift Media Projects: Frontline Club

13. Journalism
"Journalism is the craft of conveying news,
descriptive material and opinion via a widening
spectrum of media. These include newspapers,
magazines, radio and television, the internet and
even, more recently, the mobile phone.
Journalists—be they writers, editors or
photographers; broadcast presenters or producers
—serve as the chief purveyors of information and
opinion in contemporary mass society."

14. Journalism Today - Social Media as Opportunity
• there are jobs, but they are hard to get
• journalist as a brand
• marketing yourself and your craft
• seeking out new audiences
• engaging directly with audiences
• stories can be found everywhere people
are and increasingly they're online

15. Creating your own brand through social media

16. New Publishers for your Stories
But... http://www.cybersoc.com/2006/10/daily_show_look.html

17. Audiences Everywhere: Facebook
Source: http://www.facebook.com/group.php?gid=53485065009&ref=search&sid=563680473.2194449579..1#/group.php?
v=wall&ref=search&gid=5348506500920070822130650.aspx

18. Audiences Everywhere: Friendster

19. Audiences Everywhere: Blogs

20. 2,060,255 photos tagged with ʻSingaporeʼ on Flickr
Photograph by Beezy(cc) http://www.flickr.com/photos/beezy/145002875/
Photograph by liliana_rodriguez(cc) http://www.flickr.com/photos/
Photograph by chleong(cc) http://www.flickr.com/photos/chleong/2710778700/ liliana_rodriguez/463790683/

21. Monitoring (Credit: Graham Holliday)
http://www.slideshare.net/noodlepie/publishing-kigali-wire

22. Bombs in Jaipur

23. Mobile Uploading
Photograph by liliana_rodriguez(cc) http://www.flickr.com/photos/
Photograph by chleong(cc) http://www.flickr.com/photos/chleong/2710778700/ liliana_rodriguez/463790683/

24. Mobile Uploading
Photograph by liliana_rodriguez(cc) http://www.flickr.com/photos/
Photograph by chleong(cc) http://www.flickr.com/photos/chleong/2710778700/ liliana_rodriguez/463790683/

25. Location Updates
Photograph by liliana_rodriguez(cc) http://www.flickr.com/photos/
Photograph by chleong(cc) http://www.flickr.com/photos/chleong/2710778700/ liliana_rodriguez/463790683/

26. Plane in the Hudson River in January

27. Plane in Hudson River
Source: http://abclocal.go.com/wabc/story?section=news/local&id=6606410

28. Iranʼs elections on Twitter
Source: http://search.twitter.com/search?max_id=5892701776&page=4&q=%23iranelections

29. Robin Hamman interviewed by AlJazeera on Iran's online media
Source: http://www.youtube.com/watch?v=Wy8mbCwvSA8

30. Iran elections

31. Floods in Cumbria
http://www.flickr.com/search/?
Source: http://search.twitter.com/search?q=cumbria
s=rec&ss=2&w=all&q=cockermouth&m=text

32. BBC Have your say on Twitter
Source: http://twitter.com/BBC_HaveYourSay

33. Data as Journalism
CNN Photosynth: http://edition.cnn.com/SPECIALS/2009/44.president/inauguration/themoment/

34. West Midlands Police using social media
http://www.facebook.com/westmidlandspolice
"had it not been for twitter and
facebook, we wouldn't have policed
that operation effectively... it's
core to our business" - Gordon Scoble
http://www.youtube.com/westmidlandspolice

35. Gordon Brown on MP Expenses Source: http://blog.freshnetworks.com/2009/05/gordon-browns-youtube-trauma/

36. Gordon Brown on MP Expenses Source: http://blog.freshnetworks.com/2009/05/gordon-browns-youtube-trauma/

37. Audience Helps Investigate

38. Crowd Funded Journalism

39. Dominos Pizza Responds Source: http://www.youtube.com/watch?v=7l6AJ49xNSQ

40. Center for Disease Control (USA)
Source: http://twitter.com/cdcemergency

41. Barnet Council Leader
Source: http://leaderlistens.com

42. Berkshire flood map - BBC
http://cybersoc.blogs.com/photos/uncategorized/2007/07/24/berkshirefloodmashup.jpg
http://www.bbc.co.uk/berkshire/content/articles/2007/07/23/flood_map_feature.shtml

43. Whole Web as Your Canvas

44. Publish Once - Spread Infinitely (Credit: Graham Holliday)
http://www.slideshare.net/noodlepie/publishing-kigali-wire

45. Key Points:
• understand which services
target audiences are using,
how, and why
• monitor activity
• create a presence
• use tools that support
existing practises - and connect
them
• engage meaningfully (add
value)

46. Thanks!
Robin Hamman
Head of Social Media
Headshift
robin@headshift.com
twitter: @Cybersoc