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7 IDEAS 
CREATIVE 
to show 
customer 
appreciation
Let me ask you 
a simple question 
How much do you 
care about your 
customers ?
Let’s say, on a scale from 
Comcast to Zappos 
Customers are 
just numbers 
Making a personal 
connection with customers 
...
So where are you at ? 
(Be honest) 
If you’re reading this, 
I’d say around here Come don’t be 
too hard on yourself :) 
(...
Are you showing 
customers how much 
you care though?
Are you showing 
customers how much 
you care though? 
Sure, I send loyal 
customers special discounts 
…
Are you showing 
customers how much 
you care though? 
Sure, I send loyal 
customers special discounts 
… 
… and call or e...
Are you showing 
customers how much 
you care though? 
Sure, I send loyal 
customers special discounts 
… 
… and call or e...
Honestly, that’s 
already awesome
Honestly, that’s 
already awesome 
But ?
But, a little extra special 
gesture once in awhile 
will help you stand out
Here are 
7 IDEAS 
CREATIVE 
to show customers you care 
and help your company stand out
1 HANDWRITTEN 
THE OLD-SCHOOL 
thank-you note 
thank-you
Eh, wait a minute! 
How is that creative ? 
That’s the sarcastic 
voice inside of me 
(she’s a real pain)
Eh, wait a minute! 
How is that creative ? 
That’s the sarcastic 
voice inside of me 
(she’s a real pain) 
Simple. When’s ...
Yeah, that’s right, 
it doesn’t happen often 
DECEMBER 2013 DECEMBER 2012 
And that’s only 
if you’re lucky 
(Hint: I’m no...
Want tips to write 
the perfect note? 
CLICK HERE TO 
GET THOSE TIPS
2 AND TIMELESS 
THE DELICIOUS 
cookies
Yeah, not impressed… 
not that creative either 
I promise I’m not 
insane (or having 
a dialogue with myself) 
(or maybe I...
Yeah, not impressed… 
not that creative either 
I promise I’m not 
insane (or having 
a dialogue with myself) 
(or maybe I...
super customized 
cookies that look 
like you 
Parker’s crazy cookies 
does that perfectly 
Merci 
cookies that say 
thank...
Want to read more 
about cookies ? 
CLICK HERE 
TO DO SO
3 GIFT OF 
THE PRACTICAL 
knowledge
Seriously? Practical 
gifts, that’s not fun! 
That’s me about 
10 years ago. 
I used to hate 
practical gifts.
Seriously? Practical 
gifts, that’s not fun! 
That’s me about 
10 years ago. 
I used to hate 
practical gifts. 
It might n...
What problems 
can you solve ?
What problems 
can you solve ? 
That’s your 
customer’s 
journey
What problems 
can you solve ? 
That’s your 
customer’s 
journey 
And those are problems 
occurring along the 
journey (al...
What problems 
can you solve ? 
That’s your 
customer’s 
journey 
And those are problems 
occurring along the 
journey (al...
Want examples of pain 
points to get rid of ? 
CLICK HERE TO 
GET THOSE EXAMPLES
4 THE UNIQUE 
PRODUCT FROM 
your country/city
Cool idea. But there’s 
nothing in my city… 
Come on 
that’s never true
Cool idea. But there’s 
nothing in my city… 
Come on 
that’s never true 
For a foreigner, anything 
unique they can’t get ...
I’m sure your city 
or country has 
a lot to offer 
regional candies 
or cookies 
regional or 
national symbols
I’m sure your city 
or country has 
a lot to offer 
regional candies 
or cookies 
regional or 
national symbols 
And anyth...
Want more reasons 
why regional gifts 
are a good idea ? 
CLICK HERE TO 
READ MORE
5 ASSOCIATED WITH 
THE SMALL ITEM 
your brand / service
Not sure what small 
item goes with my brand 
Yep, that’s not 
an easy one
Not sure what small 
item goes with my brand 
Yep, that’s not 
an easy one 
It can be anything! 
Just make sure it’s uniqu...
Here are cool 
examples to help you 
Google’s GOO 
plastic ice cubes 
if you’re selling 
drinks
Want to see what 
a social media consultant 
sends clients ? 
CLICK HERE TO 
FIND OUT
6 
THE PERSONAL 
GIFT FOR A 
special occasion
Isn’t it creepy to get 
too personal ? 
I get that one 
a lot about the 
video feature of our 
live chat software
Isn’t it creepy to get 
too personal ? 
I get that one 
a lot about the 
video feature of our 
live chat software 
The key...
Which special occasions 
are appropriate ? 
birthdays (if you 
ask for the date) 
weddings or any 
events associated 
with...
Want a real 
example of business 
birthday gifts? 
CLICK HERE TO 
READ ABOUT IT
7 
THE COOL GIFT 
OF A SHORT 
moment of fame
I’m not even famous 
how could I give anyone 
a moment of fame ? 
That’s the situation 
we’re in… 
I’m not talking Hollywo...
This could be done 
through 
posting customers’ 
photos on social media 
having a fan or 
customer of 
the month
Wanna see how 
Skittles honors their 
best customers ? 
CLICK HERE TO 
FIND OUT
THE UNDERRATED 
being accessible 
GIFT OF 
BONUS 
IDEA
What in the world is that 
drawing under the title 
supposed to be ?! 
I’d be tempted to 
answer « a digital 
piece of art...
Making it easy for customers to 
reach you is the best daily gift 
you can give them. 
And believe me, not 
a lot of bigge...
WANT TO SHOW 
CUSTOMER APPRECIATION 
all day, everyday ? 
We can help you! 
Just add a simple chat window 
to your website...
THANK YOU! 
connect with us on social media 
and at customericare.com
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7 Customer Appreciation Ideas Small Businesses Can Actually Use

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We've been looking for cool and original ways to thank customers for their loyalty. After reading hundreds of posts and interviewing Robin from the Thank Tank (thethanktank.com). We put together a list of 7 (+ a bonus one) customer appreciation ideas to help your small business stand out without spending hundreds of dollars.

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7 Customer Appreciation Ideas Small Businesses Can Actually Use

  1. 1. 7 IDEAS CREATIVE to show customer appreciation
  2. 2. Let me ask you a simple question How much do you care about your customers ?
  3. 3. Let’s say, on a scale from Comcast to Zappos Customers are just numbers Making a personal connection with customers is our main focus We love our customers, but don’t really know them though
  4. 4. So where are you at ? (Be honest) If you’re reading this, I’d say around here Come don’t be too hard on yourself :) (unless you’re Comcast, then sorry)
  5. 5. Are you showing customers how much you care though?
  6. 6. Are you showing customers how much you care though? Sure, I send loyal customers special discounts …
  7. 7. Are you showing customers how much you care though? Sure, I send loyal customers special discounts … … and call or email them to check-in…
  8. 8. Are you showing customers how much you care though? Sure, I send loyal customers special discounts … … and call or email them to check-in… … and see if there’s anything I can do for them
  9. 9. Honestly, that’s already awesome
  10. 10. Honestly, that’s already awesome But ?
  11. 11. But, a little extra special gesture once in awhile will help you stand out
  12. 12. Here are 7 IDEAS CREATIVE to show customers you care and help your company stand out
  13. 13. 1 HANDWRITTEN THE OLD-SCHOOL thank-you note thank-you
  14. 14. Eh, wait a minute! How is that creative ? That’s the sarcastic voice inside of me (she’s a real pain)
  15. 15. Eh, wait a minute! How is that creative ? That’s the sarcastic voice inside of me (she’s a real pain) Simple. When’s the last time you received a handwritten note from a company ?
  16. 16. Yeah, that’s right, it doesn’t happen often DECEMBER 2013 DECEMBER 2012 And that’s only if you’re lucky (Hint: I’m not that lucky. Hint: send me a card pleeease)
  17. 17. Want tips to write the perfect note? CLICK HERE TO GET THOSE TIPS
  18. 18. 2 AND TIMELESS THE DELICIOUS cookies
  19. 19. Yeah, not impressed… not that creative either I promise I’m not insane (or having a dialogue with myself) (or maybe I am, so what)
  20. 20. Yeah, not impressed… not that creative either I promise I’m not insane (or having a dialogue with myself) (or maybe I am, so what) Cookies are a classic, but you can find so many original ones nowadays
  21. 21. super customized cookies that look like you Parker’s crazy cookies does that perfectly Merci cookies that say thank you in different languages Gracias Check out Cookies by Design’s website And so much more: gluten free cookies, personalized boxes, organic cookies, cookie cakes, cookie bouquets
  22. 22. Want to read more about cookies ? CLICK HERE TO DO SO
  23. 23. 3 GIFT OF THE PRACTICAL knowledge
  24. 24. Seriously? Practical gifts, that’s not fun! That’s me about 10 years ago. I used to hate practical gifts.
  25. 25. Seriously? Practical gifts, that’s not fun! That’s me about 10 years ago. I used to hate practical gifts. It might not be fun but customers will love it if you solve problems for them
  26. 26. What problems can you solve ?
  27. 27. What problems can you solve ? That’s your customer’s journey
  28. 28. What problems can you solve ? That’s your customer’s journey And those are problems occurring along the journey (also called pain points)
  29. 29. What problems can you solve ? That’s your customer’s journey And those are problems occurring along the journey (also called pain points) Make those pain points disappear
  30. 30. Want examples of pain points to get rid of ? CLICK HERE TO GET THOSE EXAMPLES
  31. 31. 4 THE UNIQUE PRODUCT FROM your country/city
  32. 32. Cool idea. But there’s nothing in my city… Come on that’s never true
  33. 33. Cool idea. But there’s nothing in my city… Come on that’s never true For a foreigner, anything unique they can’t get at home is something!
  34. 34. I’m sure your city or country has a lot to offer regional candies or cookies regional or national symbols
  35. 35. I’m sure your city or country has a lot to offer regional candies or cookies regional or national symbols And anything else typical to where you live
  36. 36. Want more reasons why regional gifts are a good idea ? CLICK HERE TO READ MORE
  37. 37. 5 ASSOCIATED WITH THE SMALL ITEM your brand / service
  38. 38. Not sure what small item goes with my brand Yep, that’s not an easy one
  39. 39. Not sure what small item goes with my brand Yep, that’s not an easy one It can be anything! Just make sure it’s unique and fits your brand
  40. 40. Here are cool examples to help you Google’s GOO plastic ice cubes if you’re selling drinks
  41. 41. Want to see what a social media consultant sends clients ? CLICK HERE TO FIND OUT
  42. 42. 6 THE PERSONAL GIFT FOR A special occasion
  43. 43. Isn’t it creepy to get too personal ? I get that one a lot about the video feature of our live chat software
  44. 44. Isn’t it creepy to get too personal ? I get that one a lot about the video feature of our live chat software The key is to never use data customers didn’t willingly give you
  45. 45. Which special occasions are appropriate ? birthdays (if you ask for the date) weddings or any events associated with your business
  46. 46. Want a real example of business birthday gifts? CLICK HERE TO READ ABOUT IT
  47. 47. 7 THE COOL GIFT OF A SHORT moment of fame
  48. 48. I’m not even famous how could I give anyone a moment of fame ? That’s the situation we’re in… I’m not talking Hollywood fame, I just mean you need to step back and let customers shine
  49. 49. This could be done through posting customers’ photos on social media having a fan or customer of the month
  50. 50. Wanna see how Skittles honors their best customers ? CLICK HERE TO FIND OUT
  51. 51. THE UNDERRATED being accessible GIFT OF BONUS IDEA
  52. 52. What in the world is that drawing under the title supposed to be ?! I’d be tempted to answer « a digital piece of art » It’s the wide open doors of your company to show customers they’re welcome. (I know, clever right ?)
  53. 53. Making it easy for customers to reach you is the best daily gift you can give them. And believe me, not a lot of bigger companies are as accessible as smaller companies!
  54. 54. WANT TO SHOW CUSTOMER APPRECIATION all day, everyday ? We can help you! Just add a simple chat window to your website CLICK HERE TO LEARN MORE
  55. 55. THANK YOU! connect with us on social media and at customericare.com

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