4. 4
FEAR 21/06/2011

7. Customers only ever
want to complain....

11. Let’s judge people on
what we can see to
control what we can’t
see....

13. Jayne Tilt, UK Customer Service Manager, Cadbury
“We’ve dropped all the old
KPIs and now focus purely
on The WOW! Awards
nominations.”

14. Only financial
incentives will
work....

15. www.TheWowAwards.co.uk

17. Softness is
weakness....

20. “Hi i wud like to thank u al 4
that award today in 9 yrs of
care ive never been thanked
until today it means a lot and
we did wot we had to 4 mike
cuz he not just a resiedent he a
friend and we love him x thanx”

21. When you can
overcome your
fears....

22. “Nominations are fantastically powerful. Team
members feel recognised, appreciated &
uplifted by the comments clients have taken
the time to offer.”
Engagement

23. “This has a knock on effect and is
infectious.”
Energy

24. “This has been a key instrument in
understanding our team’s needs & strengths
and has enabled us to keep the team focussed
during turbulent times.”
Motivation

25. “Employees have been significantly more
engaged and proactive. They are always passing
on ideas to improve the business.”
Creativity

26. “Employee absence is down to 1 day per
year on average. From 6 days per year.”
Efficiency and
service

27. “When we are hiring people for our peak
periods, we give priority to people who have
worked at other WOW! Awards organisations.”
Recruitment

28. “Employee turnover is down by 25%.”
Costs

29. “Customer retention is up 125%!”
Service

30. “This is a powerful marketing tool.”
Differentiation

31. “We have increased our Gross profit by 289%
since we have started using The WOW! Awards.”
Bottom line

32. 1. Look beyond your fears!
2. Everything that you do is
sending a message. And is an
opportunity!
3. Always with integrity.
4. Encourage magic!
5. Let them fall in love!