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Welcome to Curatiant, a social media management system (SMMS) that allows you to manage your Twitter account inside of Salesforce.com. Deck includes an overview of present day challenges and how Curatiant solves them and provides links to the app download page and contact pages.
PROBLEM STATEMENT However, of companies surveyed...Social media will 30% view legal, compliance, andbecome the number regulatory risks associated with social engagement as critical or significanttwo organizational 25% more rate the risk as moderateengagement method,second only to face-to-face interactions, withinthe next ﬁve years. Source: http://www.forbes.com/sites/markfidelman/2012/05/22/ibm-study-if-you-dont-have-a- social-ceo-youre-going-to-be-less-competitive/ Source: http://www.altimetergroup.com/research/reports/social-media-risk-management
CHALLENGES @RedCross: Ryan found two more 4 bottle packs of1. Rogue tweets: Dogfish Head’s Midas Touch beer.... when we drink we do it right #gettngslizzerdDamages brand reputation, American Red Cross (Twitter), February 2011 @SecretService: Had to monitor Fox for a story. Cant.requires fire-fighting, possible Deal. With. The. Blathering.consumer backlash U.S. Secret Service (Twitter), May 2011 @sweden: Whats the fuzz with jews. You cant even see if a person is a jew, unless you see their penises, and even ifRogue tweets should /never/ you do, you cant be sure!? Country of Sweden (Twitter), June 2012happen, ever @ChryslerAutos: I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f**king drive Chrysler Autos (Twitter), March 2011 @KitchenAidUSA: Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’. #nbcpolitics KitchenAid (Twitter), October 2012
CHALLENGES2. Social property Leaked passwords and person-company accounts where employees leave but take followersownership attached to their personal accounts Typical marketing or customer-service group who are Ill-equipped to handle true engagement3. Engagement Content creation is often outsourced intoat scale agencies with media calendars that are disconnected from employees4. Social Creates challenges in measuring social ROI Creates rifts between where sales, service worksengagement occurs and where marketing generates leadsoutside of a Creates communication gap for sales, serviceCRM platform outside of email, phone contact
THE SOLUTIONCuratiant was designed to solve the social business engagement equation: enabling true engagementbetween an organization and their customers/partners while mitigating the risks that come with socialengagement including rogue tweets, social ownership and engagement at scale Social engagement Rogue tweets Social property Engagement inside your CRM ownership at scale platform Curatiant Level 1 automatic OAuth keeps Every employee can be Social conversations validation for passwords safe while your social customer are fully tracked and prohibited content opening access service, sales, monitored inside the company-wide marketing personnel. CRM enabling easy Level 2 curators for visibility and review and Person-company Democratized content reporting publishing accounts become creation = more unnecessary as compelling content for Social interactions everyone can customers and partners can be related to collaborate behind the leads, contacts and Current social team company account and accounts revealing elevated to brand lend their voice to the the true social ROI curators who weave the conversation company story
MEET CURATIANTCuratiant (kyu̇r-ā-te-ənt) is a social media management system (SMMS) that enables organizations tomanage their Twitter account within Salesforce. Curatiant makes the transition to social fororganizations simple by managing the flow of incoming and outgoing tweets, scaling the responseto brand mentions, and protecting against the dangers of rogue communications. Curatiant makesreal social engagement at scale without the risk possible.Product Features:• Content Validation: Prevents inappropriate content from being published by providing real-time feedback for blocked content, and comments from curators on reasons for message rejection• Conversation Collaboration: Category assignment and routing allows ‘behind-the-scenes’ scaling of your social team by democratizing the creation of content for your Twitter account (both general content and brand mentions)• Audit Trail: All messages from creation through review are logged, showing salient details such as content creator, publisher, and conversation owner• Intuitive UX: Action-based menu headings and options speed adoption with message counters providing ‘at-a-glance’ feedback on content awaiting action
READY? LET’S GOCuratiant is available now on the Salesforce.com AppExchange:Curatiant - Twitter Account Management for SalesforceAlready a customer and need some inspiration for using Curatiant? Notyet a customer and want to know more about how you can useCuratiant? Visit our Ideation BoardWant to say hi or get additional detail on Curatiant? Contact us!