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Move from diversity data to
inclusive action
Customer Connection Day Masterclass
Jess Brook, Snr People Scientist & D&I Lead, EMEA
Bailey Edgell, Snr Customer Success Coach & D&I Lead, Americas
Welcome
Approach D&I in a
way that’s beyond
collecting data and
checking boxes
In today’s session
1. Data that leads to inclusive action
2. The road to a more diverse and inclusive culture
3. Action!
4. Mobilizing your squad
What we’ll
cover…
Diversity Inclusion
Diversity is the range of
human differences,
including but not limited to
race, ethnicity, gender,
sexual orientation, age,
social class, etc.
Inclusion is the act of
making a person part of a
group or collective, where
each member is afforded
the same rights and
opportunities.
Diversity Inclusion Intersectionality
Diversity is the range of
human differences,
including but not limited to
race, ethnicity, gender,
sexual orientation, age,
social class, etc.
Inclusion is the act of
making a person part of a
group or collective, where
each member is afforded
the same rights and
opportunities.
Intersectionality considers
different systems of
oppression, and specifically
how they overlap and are
compounded.
Data that leads to
inclusive action
Part 1
Action!
Common
pitfalls
1 D data
1 D data Go big or go home
Action!
Common
pitfalls
1 D data Go big or go home
Fixate on ‘best’ thing
Action!
Common
pitfalls
1 D data Go big or go home
Fixate on ‘best’ thing Solo D&I warrior
Action!
Common
pitfalls
Data with the highest ‘action potential’ captures:
Representation
The range of human differences
E.g. Race Gender, Sexual Orientation,
Socio-economic status etc…
+
Why is
measuring
representation
not enough?
Traditional Representation Metrics…
are
incomplete
ignore key
aspects of
diversity
ostracize
White Men
are impossible to
benchmark
create a target
to hit
are rarely
intersectional
Data with the highest ‘action potential’ captures:
Representation
The range of human differences
E.g. Race Gender, Sexual Orientation,
Socio-economic status etc…
+
Experience
Factors influencing inclusion
E.g. Voice, Decision
Making, Fairness
Understanding
Experience
Culture Amp Diversity and Inclusion - 2018 Report
The road to a more diverse and
inclusive culture
Part 2
No matter
where you are
on your journey
Using surveys as a tool on your journey
Robust ApproachMaking ProgressStarting Out
Using surveys as a tool on your journey
Robust ApproachMaking ProgressStarting Out
Survey as Diagnostic
Robust ApproachMaking ProgressStarting Out
Using surveys as a tool on your journey
Survey as Diagnostic
Robust ApproachMaking ProgressStarting Out
Using surveys as a tool on your journey
– Measures overall
experience +
representation
– Links to engagement
– Signals commitment
– Allows you to begin
acting
Platform
imagery??
Intersectional
heatmap?
Diagnostic
Platform
imagery??
Intersectional
heatmap?
Diagnostic
Platform
imagery??
Intersectional
heatmap?
Diagnostic
Platform
imagery??
Intersectional
heatmap?
Diagnostic
Survey as Diagnostic
Robust ApproachMaking ProgressStarting Out
– Measures overall
experience +
representation
– Links to engagement
– Signals commitment
– Allows you to begin
acting
Using surveys as a tool on your journey
Survey as Diagnostic
Robust ApproachMaking ProgressStarting Out
– Measures overall
experience +
representation
– Links to engagement
– Signals commitment
– Allows you to begin
acting
Using surveys as a tool on your journey
Survey as Tracker
Survey as Diagnostic
Robust ApproachMaking ProgressStarting Out
– Measures overall
experience +
representation
– Links to engagement
– Signals commitment
– Allows you to begin
acting
Using surveys as a tool on your journey
Survey as Tracker
– Measures changes in
variance over time
– Integrates D&I into
the overall feedback
experience
– Shows D&I isn’t a
one-time event
Add screenshot
of spread of
scores
Tracker
My job performance is evaluated fairly
Survey as Diagnostic
Robust ApproachMaking ProgressStarting Out
– Measures overall
experience +
representation
– Links to engagement
– Signals commitment
– Allows you to begin
acting
Using surveys as a tool on your journey
Survey as Tracker
– Measures changes in
variance over time
– Integrates D&I into
the overall feedback
experience
– Shows D&I isn’t a
one-time event
Survey as Diagnostic
Robust ApproachMaking ProgressStarting Out
– Measures overall
experience +
representation
– Links to engagement
– Signals commitment
– Allows you to begin
acting
Using surveys as a tool on your journey
Survey as Tracker
– Measures changes in
variance over time
– Integrates D&I into
the overall feedback
experience
– Shows D&I isn’t a
one-time event
Survey as Thread
Survey as Diagnostic
Robust ApproachMaking ProgressStarting Out
– Measures overall
experience +
representation
– Links to engagement
– Signals commitment
– Allows you to begin
acting
Using surveys as a tool on your journey
Survey as Tracker
– Measures changes in
variance over time
– Integrates D&I into
the overall feedback
experience
– Shows D&I isn’t a
one-time event
– Weave D&I in all
aspects of employee
experience
– Creates inclusive perf.
processes
– Helps your org make
inclusive products and
services
Survey as Thread
Thread
Survey as Diagnostic
Robust ApproachMaking ProgressStarting Out
– Measures overall
experience +
representation
– Links to engagement
– Signals commitment
– Allows you to begin
acting
Using surveys as a tool on your journey
Survey as Tracker
– Measures changes in
variance over time
– Integrates D&I into
the overall feedback
experience
– Shows D&I isn’t a
one-time event
Survey as Thread
– Weave D&I in all
aspects of employee
experience
– Creates inclusive perf.
processes
– Helps your org make
inclusive products and
services
But surveying
is NOT
enough…

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Culture First 2019: Day 1, Move from diversity data to inclusive action, Part 1

  • 1. Move from diversity data to inclusive action Customer Connection Day Masterclass Jess Brook, Snr People Scientist & D&I Lead, EMEA Bailey Edgell, Snr Customer Success Coach & D&I Lead, Americas
  • 2. Welcome Approach D&I in a way that’s beyond collecting data and checking boxes
  • 3. In today’s session 1. Data that leads to inclusive action 2. The road to a more diverse and inclusive culture 3. Action! 4. Mobilizing your squad What we’ll cover…
  • 4. Diversity Inclusion Diversity is the range of human differences, including but not limited to race, ethnicity, gender, sexual orientation, age, social class, etc. Inclusion is the act of making a person part of a group or collective, where each member is afforded the same rights and opportunities.
  • 5. Diversity Inclusion Intersectionality Diversity is the range of human differences, including but not limited to race, ethnicity, gender, sexual orientation, age, social class, etc. Inclusion is the act of making a person part of a group or collective, where each member is afforded the same rights and opportunities. Intersectionality considers different systems of oppression, and specifically how they overlap and are compounded.
  • 6. Data that leads to inclusive action Part 1
  • 8. 1 D data Go big or go home Action! Common pitfalls
  • 9. 1 D data Go big or go home Fixate on ‘best’ thing Action! Common pitfalls
  • 10. 1 D data Go big or go home Fixate on ‘best’ thing Solo D&I warrior Action! Common pitfalls
  • 11. Data with the highest ‘action potential’ captures: Representation The range of human differences E.g. Race Gender, Sexual Orientation, Socio-economic status etc… +
  • 12. Why is measuring representation not enough? Traditional Representation Metrics… are incomplete ignore key aspects of diversity ostracize White Men are impossible to benchmark create a target to hit are rarely intersectional
  • 13. Data with the highest ‘action potential’ captures: Representation The range of human differences E.g. Race Gender, Sexual Orientation, Socio-economic status etc… + Experience Factors influencing inclusion E.g. Voice, Decision Making, Fairness
  • 14. Understanding Experience Culture Amp Diversity and Inclusion - 2018 Report
  • 15. The road to a more diverse and inclusive culture Part 2
  • 16. No matter where you are on your journey
  • 17. Using surveys as a tool on your journey Robust ApproachMaking ProgressStarting Out
  • 18. Using surveys as a tool on your journey Robust ApproachMaking ProgressStarting Out
  • 19. Survey as Diagnostic Robust ApproachMaking ProgressStarting Out Using surveys as a tool on your journey
  • 20. Survey as Diagnostic Robust ApproachMaking ProgressStarting Out Using surveys as a tool on your journey – Measures overall experience + representation – Links to engagement – Signals commitment – Allows you to begin acting
  • 25. Survey as Diagnostic Robust ApproachMaking ProgressStarting Out – Measures overall experience + representation – Links to engagement – Signals commitment – Allows you to begin acting Using surveys as a tool on your journey
  • 26. Survey as Diagnostic Robust ApproachMaking ProgressStarting Out – Measures overall experience + representation – Links to engagement – Signals commitment – Allows you to begin acting Using surveys as a tool on your journey Survey as Tracker
  • 27. Survey as Diagnostic Robust ApproachMaking ProgressStarting Out – Measures overall experience + representation – Links to engagement – Signals commitment – Allows you to begin acting Using surveys as a tool on your journey Survey as Tracker – Measures changes in variance over time – Integrates D&I into the overall feedback experience – Shows D&I isn’t a one-time event
  • 28. Add screenshot of spread of scores Tracker My job performance is evaluated fairly
  • 29. Survey as Diagnostic Robust ApproachMaking ProgressStarting Out – Measures overall experience + representation – Links to engagement – Signals commitment – Allows you to begin acting Using surveys as a tool on your journey Survey as Tracker – Measures changes in variance over time – Integrates D&I into the overall feedback experience – Shows D&I isn’t a one-time event
  • 30. Survey as Diagnostic Robust ApproachMaking ProgressStarting Out – Measures overall experience + representation – Links to engagement – Signals commitment – Allows you to begin acting Using surveys as a tool on your journey Survey as Tracker – Measures changes in variance over time – Integrates D&I into the overall feedback experience – Shows D&I isn’t a one-time event Survey as Thread
  • 31. Survey as Diagnostic Robust ApproachMaking ProgressStarting Out – Measures overall experience + representation – Links to engagement – Signals commitment – Allows you to begin acting Using surveys as a tool on your journey Survey as Tracker – Measures changes in variance over time – Integrates D&I into the overall feedback experience – Shows D&I isn’t a one-time event – Weave D&I in all aspects of employee experience – Creates inclusive perf. processes – Helps your org make inclusive products and services Survey as Thread
  • 33. Survey as Diagnostic Robust ApproachMaking ProgressStarting Out – Measures overall experience + representation – Links to engagement – Signals commitment – Allows you to begin acting Using surveys as a tool on your journey Survey as Tracker – Measures changes in variance over time – Integrates D&I into the overall feedback experience – Shows D&I isn’t a one-time event Survey as Thread – Weave D&I in all aspects of employee experience – Creates inclusive perf. processes – Helps your org make inclusive products and services