The Mobile Payers send money for a product or service through portable electronic devices such as a cell phone, smartphone or PDA. Mobile payment technology can also be used to send money to friends or family members.

1. MOBILE
PAYERS
• • •
• • •

2. MOBILE
PAYERS
• • •
• • •
QUICK DEFINITION
The Mobile Payers send money for a product or service
through portable electronic devices such as a cell phone,
smartphone or PDA. Mobile payment technology can also
be used to send money to friends or family members.

3. MOBILE PAYERS: TECHNOLOGY
TOP BRANDS TOP SOURCES
TECHCRUNCH MASHABLE
TECHIES
42%
NEST GOPROTILE
TECH-SPLORERS
22.8%
CONSUMER ELECTRONICS
62.6%
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THEVERGE

4. MOBILE PAYERS: PARTIES
166.5%
PARTY GOERS
TOP BRANDS TOP BRANDS
LIQUORS
(popularity index)
144.3
CLUBS & DISCOS
(popularity index)
166.2
HAKKASAN
LAS VEGAS
MARQUEE
LAS VEGAS
DRAI’S
BEACH CLUB
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5. MOBILE PAYERS: ART
TOP ART EVENTS TOP ART RELATED INTERESTS
INTERESTS IN
23.5%
BORROW
LENSES
MOO.COM PHOTOJOJO
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ART APPRECIATORS
(popularity index)
164.7
VISUAL ARTS AND DESIGN
(popularity index)
166.5
ART EVENTS
SXSW
THE WEBBY
AWARD
OUTSIDE LANDS
MUSIC FESTIVAL

6. MOBILE PAYERS: INFLUENTIAL FIGURES
TOP FAMOUS PEOPLE
MARK
CUBAN
RICHARD
BRANSON
TONY
ROBBINS
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FOLLOW FAMOUS PEOPLE
ON SOCIAL MEDIA
94.2% POLITICIANS
CHEFS
OTHER FAMOUS
PEOPLE
REACH RELEVANCE

7. CONSUMER
INSIGHTS SUITE
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