Craft Beer Consumers prefer drinking beer produced
by Small or Independent breweries. Small breweries have an annual production of 6 million barrels of beer or less. Independent breweries have less than 25 percent of the craft brewery is owned or controlled by a beverage alcohol industry member that is not itself a craft brewer.
2. MILLENNIAL
CRAFT BEER
CONSUMERS
• • •
• • •
QUICK DEFINITION
Craft Beer Consumers prefer drinking beer produced
by Small or Independent breweries. Small breweries have
an annual production of 6 million barrels of beer or less.
Independent breweries have less than 25 percent of the
craft brewery is owned or controlled by a beverage alcohol
industry member that is not itself a craft brewer.
3. MILLENNIAL CRAFT BEER CONSUMERS:
OUTDOOR
TOP ACTIVITIES
KNOW
MORE
RELATED BRANDS
OUTDOOR
ENTHUSIASTS
145.0POPULARITY
BACKPACKING HIKING CAMPING
RELATED MEDIA
PATAGONIA KNOW
MORE
OUTSIDE
MAGAZINE
KNOW
MORE
4. MILLENNIAL CRAFT BEER CONSUMERS:
FOOD
ORGANIC &
125.0
FOODIES
148.7
FOOD & DRINK APP
158.9
HERBS & SPICES
128.9
NATURAL FOOD
TOP ORGANIC FOOD BRANDS TOP APP
KNOW
MORE
WHITE
WAVE
THEO
CHOCOLATE
CLIF
BAR
KNOW
MORE
TABBED
OUT
5. MILLENNIAL CRAFT BEER CONSUMERS:
MOTORS & TRANSPORTATION
TOP BRANDS
JEEPVOLVO SUBARU KNOW
MORE
TOP BRANDS
SPECIALIZED
BICYCLES
NGK SPARK
PLUGS
SNAP-ON
TOOLS
KNOW
MORE
MOTOR LOVERS
145.0POPULARITY
AFTERMARKET
& BICYCLES
149.2POPULARITY
6. MILLENNIAL CRAFT BEER CONSUMERS:
PARTY
CLUBS & DISCOS
PARTY LOVERS
137.4
FAVORITE EVENTS
BARS
197.2
WAKARUSA KNOW
MORE
SUMMER CAMP
MUSIC FESTIVAL
AMERICAN CRAFT
BEER WEEK
• • • • • •
155.8
ART EVENTS
145.9