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MILLENNIAL
CRAFT BEER
CONSUMERS
• • •
• • •
MILLENNIAL
CRAFT BEER
CONSUMERS
• • •
• • •
QUICK DEFINITION
Craft Beer Consumers prefer drinking beer produced
by Small or Independent breweries. Small breweries have
an annual production of 6 million barrels of beer or less.
Independent breweries have less than 25 percent of the
craft brewery is owned or controlled by a beverage alcohol
industry member that is not itself a craft brewer.
MILLENNIAL CRAFT BEER CONSUMERS:
OUTDOOR
TOP ACTIVITIES
KNOW
MORE
RELATED BRANDS
OUTDOOR
ENTHUSIASTS
145.0POPULARITY
BACKPACKING HIKING CAMPING
RELATED MEDIA
PATAGONIA KNOW
MORE
OUTSIDE
MAGAZINE
KNOW
MORE
MILLENNIAL CRAFT BEER CONSUMERS:
FOOD
ORGANIC &
125.0
FOODIES
148.7
FOOD & DRINK APP
158.9
HERBS & SPICES
128.9
NATURAL FOOD
TOP ORGANIC FOOD BRANDS TOP APP
KNOW
MORE
WHITE
WAVE
THEO
CHOCOLATE
CLIF
BAR
KNOW
MORE
TABBED
OUT
MILLENNIAL CRAFT BEER CONSUMERS:
MOTORS & TRANSPORTATION
TOP BRANDS
JEEPVOLVO SUBARU KNOW
MORE
TOP BRANDS
SPECIALIZED
BICYCLES
NGK SPARK
PLUGS
SNAP-ON
TOOLS
KNOW
MORE
MOTOR LOVERS
145.0POPULARITY
AFTERMARKET
& BICYCLES
149.2POPULARITY
MILLENNIAL CRAFT BEER CONSUMERS:
PARTY
CLUBS & DISCOS
PARTY LOVERS
137.4
FAVORITE EVENTS
BARS
197.2
WAKARUSA KNOW
MORE
SUMMER CAMP
MUSIC FESTIVAL
AMERICAN CRAFT
BEER WEEK
• • • • • •
155.8
ART EVENTS
145.9
CONSUMER
INSIGHTS SUITE
TRY NOW FOR FREE >
Get more information on this topic
See how it works hands-on!

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Millennial craft beer consumers infographic

  • 2. MILLENNIAL CRAFT BEER CONSUMERS • • • • • • QUICK DEFINITION Craft Beer Consumers prefer drinking beer produced by Small or Independent breweries. Small breweries have an annual production of 6 million barrels of beer or less. Independent breweries have less than 25 percent of the craft brewery is owned or controlled by a beverage alcohol industry member that is not itself a craft brewer.
  • 3. MILLENNIAL CRAFT BEER CONSUMERS: OUTDOOR TOP ACTIVITIES KNOW MORE RELATED BRANDS OUTDOOR ENTHUSIASTS 145.0POPULARITY BACKPACKING HIKING CAMPING RELATED MEDIA PATAGONIA KNOW MORE OUTSIDE MAGAZINE KNOW MORE
  • 4. MILLENNIAL CRAFT BEER CONSUMERS: FOOD ORGANIC & 125.0 FOODIES 148.7 FOOD & DRINK APP 158.9 HERBS & SPICES 128.9 NATURAL FOOD TOP ORGANIC FOOD BRANDS TOP APP KNOW MORE WHITE WAVE THEO CHOCOLATE CLIF BAR KNOW MORE TABBED OUT
  • 5. MILLENNIAL CRAFT BEER CONSUMERS: MOTORS & TRANSPORTATION TOP BRANDS JEEPVOLVO SUBARU KNOW MORE TOP BRANDS SPECIALIZED BICYCLES NGK SPARK PLUGS SNAP-ON TOOLS KNOW MORE MOTOR LOVERS 145.0POPULARITY AFTERMARKET & BICYCLES 149.2POPULARITY
  • 6. MILLENNIAL CRAFT BEER CONSUMERS: PARTY CLUBS & DISCOS PARTY LOVERS 137.4 FAVORITE EVENTS BARS 197.2 WAKARUSA KNOW MORE SUMMER CAMP MUSIC FESTIVAL AMERICAN CRAFT BEER WEEK • • • • • • 155.8 ART EVENTS 145.9
  • 7. CONSUMER INSIGHTS SUITE TRY NOW FOR FREE > Get more information on this topic See how it works hands-on!