Tech SEO for the Omni-Channel at Brighton SEO 2022
In this session, I shared insights on how Tech SEO can provide additional value to websites in the omnichannel age. Partially because the session was after lunch, but also because I am a great student of Beyoncé as a marketer, I used the other Mrs Carter as an example of someone who regularly engages her audience across multiple channels and uses the strength of her brand to bring audiences with her. In my opinion, tech SEOs should work to be more like Beyoncé by engaging in methods to connect with audiences where they are. This means supporting distribution to and traffic from the places where users consume content (not only via websites), allowing that content to perform well and consistently across all channels. The SERP is increasingly multi-channel, featuring content from social platforms, links off to dedicated apps, and content served through Google-managed channels like Google Maps and Google Travel, so an omnichannel approach can give you a clear benefit across the SERP overall.
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Tech SEO for the Omni-Channel at Brighton SEO 2022
- 1. Tech SEO for the Omni-Channel Slideshare.Net/CrystalCarter21 @CrystalontheWeb Crystal Carter Wix
- 2. Why does omni-channel SEO matter? How to set priorities? How to add value? @crystalontheweb Omni-Channel Tech SEO
- 6. Event Homecoming on Netflix Live album + Album Visual Album Tidal Launch Disney Film Soundtrack Black is King Disney+ New album Lemonade Beychella Lion King Omni-Channel Tech SEO @crystalontheweb
- 7. @crystalontheweb Event Homecoming on Netflix Live album + Album Visual Album Launches Tidal Disney Film Soundtrack Black is King film on Disney+ New album Lemonade Beychella Lion King
- 9. …so the brand must be everywhere. @crystalontheweb Omni-Channel Tech SEO
- 13. What if I’m a small business? Omni-Channel Tech SEO @crystalontheweb
- 19. Omni-channel SEO makes the website your brand HQ @crystalontheweb Omni-Channel Tech SEO
- 20. for the people that discover you on other channels @crystalontheweb Omni-Channel Tech SEO
- 21. and grow with you via organic. @crystalontheweb Omni-Channel Tech SEO
- 22. How to set priorities? @crystalontheweb Omni-Channel Tech SEO
- 23. @crystalontheweb Start with data. Omni-Channel Tech SEO @crystalontheweb
- 24. Source/ Medium High traffic sources over time @crystalontheweb Backlinks Find gaps growth opps by site type CRM High value offline activity Omni-Channel Tech SEO
- 25. Source/ Medium High traffic sources over time @crystalontheweb Omni-Channel Tech SEO 25 Google Sources 7. G Classroom 5. Gmail Traffic 15. Google Keep
- 26. @crystalontheweb Omni-Channel Tech SEO Backlinks Show emerging channel opportunity 54% Product Search 2 Billion Monthly Searches
- 27. @crystalontheweb Omni-Channel Tech SEO CRM Data & insight on offline channels
- 28. Tell everybody…
- 29. How do you add value with Tech SEO? @crystalontheweb Omni-Channel Tech SEO
- 32. Speed @crystalontheweb More consistent for user locale & device Better CRO for growth channels Improved ranking signals Omni-Channel Tech SEO
- 33. Omni-Channel Speed Optimisations @crystalontheweb CWV Updates Third Party Scripts CDN & Servers Security Config Omni-Channel Tech SEO
- 37. @crystalontheweb Fluidity of content experience Schema for Rich Results Data feeds for distribution Multimedia optimization Omni-Channel Tech SEO
- 43. @crystalontheweb Connectivity Relevant API integrations Automation for scalability Audience language & region Omni-Channel Tech SEO
- 53. Omni-channel tech SEO makes the website your brand HQ @crystalontheweb Omni-Channel Tech SEO
- 54. enabling your brand to do all the things @crystalontheweb Omni-Channel Tech SEO consistently.
- 55. Review User activity trends to identify opportunities. @crystalontheweb Omni-Channel Tech SEO
- 57. Visual Search Tactics and Techniques #MozCon @crystalontheweb
- 58. Thank You! Continue the conversation on Twitter at @CrystalontheWeb